What's New in Online Marketing
27th June 2007, RIBA, London, W1

Introduction

In just one day, learn about the most important emerging trends, technologies and services for online marketers.

Get inside the minds of expert practitioners and leading thinkers to find out what needs to be in your development plans if you're to be amongst the best.


 


Overview

The questions we'll be answering include:

Social Media / Network Marketing - we've heard the buzz but what's of real business importance here? Who is actually influential (rather than simply popular) in your space? How can you harness the value of your network? Do you really need to have a presence on the likes of MySpace?

Atomisation, Distribution, Re-configuration... - RSS, feeds, APIs, widgets etc... How can you be opening up your content and services so that your customers and business partners can most effectively use and re-use your assets to get the most value out of them? How can you reach new markets and grow your online business in new and exciting ways?

Desktop Marketing - with Microsoft's new Vista platform, the growth in desktop gadgets and RSS alerts, how seriously should you be taking the desktop as a digital marketing arena? How does this 'desktop' extend to mobile and TV devices?

 
What's New in Online Markeing
 
 

Who should attend?

People who already know a little, or a lot, about online marketing and e-commerce but want to:

  • Know what is on the horizon, for planning future online marketing and e-commerce activities
  • Hear from those in the know about the realities, not just the theory
  • Get ideas that can applied to their own projects to make them outstanding
  • Benchmark and consolidate what they know or plug holes in their knowledge
  • To meet and network with peers

A degree of knowledge and expertise is assumed so this is not for beginners but intermediate - advanced practitioners. Typical attendees are:

  • Director or Head of E-commerce / Interactive / Marketing
  • Marketing / E-commerce / New Media / Interactive Managers
  • Strategists / Business Analysts
  • Consultants
  • Vendors / Suppliers / Agencies in this area
 

Speakers' Profiles



Louisa Abrahams Louisa Abrahams, Corporate Internet Manager, Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 130 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Origins, MAC, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, Rodan + Fields, American Beauty, Flirt!, Good Skin(TM), Donald Trump the Fragrance, Grassroots, Sean John, Missoni and Daisy Fuentes. Estée Lauder are leaders in the premium beauty e-commerce marketplace and have launched a number of successful e-commerce sites, including www.esteelauder.co.uk, www.clinique.co.uk, www.origins.co.uk, www.maccosmetics.co.uk, www.bobbibrown.co.uk and www.cremedelamer.co.uk.
 
Matteo Berlucchi Matteo Berlucchi, CEO, Skinkers
Matteo is the co-founder and Chief Executive Officer of Skinkers. Skinkers has developed a universal 'push' platform for the delivery of information directly to the screen of the most appropriate device, Skinkers technology is used by some of the world's leading brands. Matteo has been developing successful Internet projects since 1994 when he launched the first online property advertising system in Europe. Between 1998 and 1999 he was Head of Online Marketing at Hyperlink plc, the 3rd largest web agency in the UK, where he developed strategies for many blue chip companies. Between 1999 and 2000 he was Vice President Global Online Marketing for beenz.com. He then helped launch a large online real estate business in Italy. Matteo has a doctoral degree in Theoretical Physics from the University of Padua (Italy) and spent three years researching in the field of Virtual Reality at Imperial College London (UK).
 
Franco Beschizza, Team Head Digital Media, COI (Central Office of Information)
Franco Beschizza cut his teeth in Digital Media industry back in the yeas of the dotcom boom, working on projects for blue chip clients such as BT and Unilever. He joined COI Digital Media in 2000. Franco's role as team head within COI Digital Media means he looks after a number of digital marketing projects for government clients. He is responsible for looking after the framework of agencies the COI use to develop the digital marketing element of a campaign. Part of Franco's role is to future gaze on possible new developments in digital marketing and bring these new developments into play should the audience wish to engage in this manner. Franco has worked with many leading digital agencies to deliver a diverse range of projects for government, including a number of award winning sites, amongst them Talk to Frank, RUThinking, Playingsafely and the Army Recruitment. Franco is also a member of the DMA Mobile Marketing Council.
 
Fergus Burns Fergus Burns, CEO, Nooked
Fergus Burns is CEO and founder of Nooked. Prior to starting Nooked, Fergus worked with a number of start-ups as an advisor. Previously he worked for Microsoft in both Europe and the US. He started off on the engineering side and moved over into management after 3 years. He was involved in "content" driven products - Encarta, Streets & Trips, MapPoint, MSN - the one theme is his exposure and usage of markup technologies - from SGML to HTML to XML. He is a computer science graduate of the University of Ulster.
 
Abigail Chisman Abigail Chisman, Editor-in-chief, Condé Nast Interactive
As Editor-in-chief of Condé Nast Interactive, Abigail Chisman oversees the web and WAP sites for all the publishing house's British magazine titles, including Vogue, GQ, Glamour, Condé Nast Traveller and Easy Living, as well as the web standalone Stylefinder.com. She has been with the division since its launch in 1995. Named one of 200 People to Watch in 2000 by i-D, she became one of the Power 50: Most Influential People in Digital Media by Revolution magazine in 2005. Recent awards include a Webby, PPA Best Interactive Magazine, AOP Best Website and BSME Web Editor of the Year three times.
 
Tim Curtis Tim Curtis, Head of Mothercare Direct, Mothercare
Tim Curtis has been Head of Mothercare Direct, the Home Shopping and direct to customer fulfilment division of Mothercare, for 5 years. Prior to this he worked as a consultant for Tesco and the RAC, ran a dotcom start-up, enjoyed senior marketing, merchandising and supply chain management roles across the Boots Group and was a strategy consultant with Marakon Associates and LEK Consulting. He began his professional career in the Royal Engineers setting up the first Airborne Bomb Disposal troop and has found his experience in dealing with unexploded bombs and booby traps invaluable in the world of multi-channel retailing. He has an MBA from INSEAD and an MA in History from Cambridge University.
 
Simon Drakeford Simon Drakeford, Head of E-business, T-Mobile
Simon Drakeford is the Head of E-business at T-Mobile UK Ltd. He is accountable for leading, developing and managing T-Mobile UK's online businesses. This includes the sales, service, communication and operational management of T-Mobile UK's online environments, offering a single channel touch-point for all activity across the consumer and business sectors. Prior to T-Mobile Simon was at Orange for four years where he launched and established the Orange shop online as one of Orange's key channels. Simon learnt the reality of online business during the heady days of the DotCom Boom, working as the E-commerce Manager for Express Newspapers Ltd.
 
Mat Finch Mat Finch, Online Sales and Marketing Manager, Bourne Leisure
Matthew has over 8 years experience in the online world, starting out as a web developer before moving into e-commerce, online marketing and strategy. He currently works as Online Marketing Manager for Warner Breaks (part of the Bourne Leisure Group) where has significantly increased online sales. He has received a number of awards for online campaigns, regular speaks at industry events and is a member of the IAB Email Council.
 
Rob Halliday-Stein, Head of Online, Dollond & Aitchison
Rob Halliday-Stein is Head of Online at Dollond & Aitchison where he is focussed on delivering true multi-channel retailing that drives both profitable results and great customer service. Rob has 8 years of retail experience across both operations and marketing and is an Economics graduate from Sheffield University.
 
Martin Newman, Head of E-commerce, Ted Baker
Martin Newman was a true early adopter of e-commerce, He has been selling online since 1996, and was one of the first few retailers in the UK to do so. Martin has end to end e-commerce experience: platform/technology, range planning and merchandising, customer experience, content management, design/creative, marketing, payment processing, customer service and fulfillment. Martin has implemented a variety of e-commerce platforms including hosted applications from Fresca, bespoke solutions developed by leading agencies such as LBi, and a host of e-commerce software applications including IBM Websphere and Intershop. Currently head of e-commerce for Ted Baker, Martin's previous e-commerce roles have included: Head of E-commerce for Burberry, interim Director of e-commerce for Pentland brands and Head of Marketing for Harrods (Harrods.com and direct mail). Martin also ran his own new media and e-commerce development agency in the late 90's and early part of the new millennium.
 
Brett Hurt Brett Hurt, CEO and Founder, Bazaarvoice
Brett Hurt, Founder and CEO of Bazaarvoice, has extensive experience in the field of online marketing, analytics, and eCommerce. Brett founded Coremetrics, a leading Web analytics ASP with 1,000 clients. Both Bazaarvoice and Coremetrics service clients in the U.S., UK, and worldwide. Brett also serves as a Board of Advisors member to the Web Analytics Association. He holds an M.B.A. from the Wharton School at the University of Pennsylvania and a B.B.A. from the University of Texas at Austin.
 
Rick Jones Rick Jones, Head of Marketing, John Lewis (Greenbee)
Rick recently joined John Lewis to take charge of the marketing function for its new online services division, Greenbee. Previously Rick was Head of Channel Marketing at Camelot Group Plc where he was responsible for Digital Marketing and CRM for The National Lottery, the UK's largest FMCG. Rick and his team rolled out lottery products on idTV, web and mobile platforms and delivered significant revenue growth. Rick has also been responsible for initiating major commercial partnerships with MSN, Orange, AOL, Ebay and BSkyB. Before Camelot, Rick rode the Dotcom rollercoaster at online pioneer, QXL.com, where he was responsible for UK business development. Rick is a Fellow of the Royal Society.
 
Flemming Madsen Flemming Madsen, Founder and MD, Onalytica
Flemming Madsen is the founder and managing director of Onalytica Ltd. Onalytica is a full service, online competitive intelligence and monitoring agency which helps clients measure, monitor and manage influence, providing detailed insights into what stakeholders are saying about brands and issues of interest. Onalytica analyses social media like social networks, message boards and blogs but are not limited to those. Often it makes more sense to include traditional media, the whole internet or segment an analysis by geography or language rather than by media type.
 
Antony Mayfield Antony Mayfield, Head of Content & Media, Spannerworks
Heading the Content & Media division at Spannerworks, Antony's background is brand communications consultancy. His focus in recent years has been on the impact of the social media revolution on marketing and media. Antony joined Spannerworks from Bell Pottinger Group, where he was a director at its technology specialist arm, Harvard, providing consultancy to clients including PlayStation, Vodafone and Fujitsu Services. He writes regularly on the subject for industry media, the Spannerworks SearchSense blog and his personal blog Open, which has been named one of the top 100 blogs in the UK.
 
Adrian Melrose Adrian Melrose, Co-founder, Rareface
Adrian Melrose is a South African entrepreneur and self-confessed venture philanthropist who now lives in the UK. He has trained as a Chartered Accountant but has spent the last five-years in management consulting and technology roles. In 2003, Adrian co-founded a company called 2B Reputation Intelligence which was sold to Factiva two-years later. 2B Reputation Intelligence's solution provision spanned technology, communication and data analysis. Adrian currently divides his time up as Chairman of iConcertina Creative, a custom software development house, and as the co-founder and the main investor behind Rareface.
 
Oren Michels Oren Michels, CEO, Mashery
Previously, Michels was vice president of business development at Feedster, where he negotiated partnerships with AOL, Real Networks and Mitsui, and oversaw the company's activities in China. He also was president of Colt HR; co-founded WiFinder, an international provider of directory services for wi-fi public access hotspots; served as president of winebid.com, where he managed the company's growth and helped establish it as a leading online wine auction market; served as COO of two manufacturing companies; was CEO of The Groundlings, an entertainment production company in Hollywood. Oren holds a BS in Electrical Engineering from MIT and an MBA in finance and entrepreneurial studies from UCLA's Anderson School.
 
Kevin Milnes Kevin Milnes, Head of E-commerce National Express
Kevin Milnes is Head of E-commerce for the UK's number one coach company National Express, running both their digital marketing and web development teams. With more than six years of pure e-commerce and digital marketing experience, Kevin has been instrumental in driving forward National Express' digital channel, making it their single biggest channel of trade and the UK's third largest public transport website (source: Hitwise UK 2007).
 
Tejal Patel Tejal Patel, Channel Marketing Manager, Hutchison 3G
Tejal Patel runs the marketing activity for 3's e-commerce channel where she has contributed to its impressive growth over the last 18 months and helped establish it as a major revenue contributor for the company. Prior to 3, Tejal was at Abbey managing the digital activity for Abbey.com. Tejal has had over 7 years of experience in developing e-commerce & digital functions and making them legitimate channels of established organisations.
 
Ivan Pope Ivan Pope, CEO and Founder, Snipperoo
Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched in 2006, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. Snipperoo is also planning to launch an API to ease the large-scale distribution of widgets for content producers. Previously Ivan has been: 3W magazine founder 1993; inventor Cybercafe at ICA, London 1994; Consultant editor for .net magazine 1994; founder Webmedia web design and build company 1994; founder NetNames domain name business 1996; founder director Nominet .uk domain name management organisation 1997; director Netbenefit plc 2000.
 
Simon Waldman Simon Waldman, Director of Digital Strategy and Development, Guardian Media Group
Simon Waldman joined Guardian newspapers in 1996 to work on some of the company's earliest forays onto the internet. He was launch editor of Guardian Unlimited in 1999 before moving into general management and becoming the company's first director of digital publishing in 2001. Guardian Unlimited has been named best daily newspaper on the net for the last five years in the UK newspaper awards, and recently won the newspaper category in the international Webby Awards. Recently appointed as Group Director of Digital Strategy and Development at Guardian Media Group, Simon will work to create a coherent digital strategy across all the group's media divisions. In September 2006, Simon was appointed Chairman of the UK Association of Online Publishers (AOP).
 
 
 

Sponsors

Gold Sponsor
ChannelAdvisor
Evening Reception Sponsor
Spannerworks
Badge Sponsor
Convera
Bag Sponsor
Neutralize

Programme



09:00 - 09:25 Registration and Coffee
09:25 - 09:30 Introduction
Ashley Friedlein, CEO, E-consultancy
09:30 - 10:15 Mapping your network of influencers - who is important for you online and what do they think about you?
Speaker: Flemming Madsen, Founder and MD, Onalytica
Panellists: See speaker list above
10:15 - 11:00 Influencing the influencers - how can you the harness the value of social media and your network online?
Speaker: Antony Mayfield, Head of Content & Media, Spannerworks
Panellists: See speaker list above
11:00 - 11:30 Tea / Coffee
11:30 - 12:15 Exponential ROI - exploiting user-generated ratings and reviews on, and beyond, your site
Speaker: Brett Hurt, Founder and CEO, Bazaarvoice
Panellists: See speaker list above
12:15 - 13:00 Marketing via social networks - should you be on MySpace and the like? If so, how do you make it work?
Speaker: Adrian Melrose, Co-founder, Rareface
Panellists: See speaker list above
13:00 - 14:00 Lunch
14:00 - 14:45 RSS and feed-based marketing - how should you be using feeds to open up and distribute your content? How do you market your feeds and track ROI?
Speaker: Fergus Burns, CEO, Nooked
Panellists: See speaker list above
14:45 - 15:30 Online marketing and APIs - how can you reach new customers via APIs and grow your online business in exciting new ways?
Speaker: Oren Michels, CEO, Mashery
Panellists: See speaker list above
15:30 - 16:00 Tea / Coffee
16:00 - 16:45 Widgets and the way forwards - distributed micro-e-commerce and reaching the "Long Tail" using widgets
Speaker: Ivan Pope, CEO and Founder, Snipperoo
Panellists: See speaker list above
16:45 - 17:30 Desktop marketing - with the advent of Vista and the proliferation of gadgets and RSS, how are you planning to fight for attention on your users' desktops?
Speaker: Matteo Berlucchi, CEO, Skinkers
Panellists: See speaker list above
17:30 Close: Ashley Friedlein, CEO, E-consultancy
17:30 - 19:00 Drinks Reception & Networking
 
 

Venue

The event is taking place at the HQ of RIBA - Royal Institute of British Architects.

This fine Grade II-listed 1930s building, designed by Grey Wornum, is at the junction of Portland Place and Weymouth Street in London W1. It is just up the road from the BBC's Broadcasting House HQ, near Regents Park, and between Great Portland Street and Oxford Circus underground stations.
Address: 66 Portland Place, London, W1B 1AD
Map: Download PDF Location Map, or see map online at Streetmap.co.uk
Tel: 0207 580 5533
Venue URL: http://www.riba.org/go/RIBA/About/PortlandPlace_337.html
RIBA RIBA RIBA
 
 
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