Web Analytics
You cannot gauge how successful your website is unless you measure it. For this reason, web measurement and analytics is considered one of the fundamental cornerstones of any web venture.
E-consultancy's web analytics channel will help inform you on best practice in this area. Check out the latest reports, events and training on web analytics.
Popular Searches for Web Analytics
The terms below are the most popular searches on E-consultancy related to web measurement and web analytics. Click on them to see the search results across the entire site.
benchmarks, churn, conversion, cookie tracking, cookies, drop out, KPI, log files, loyalty, metrics, page impressions, page tagging, segmentation, tracking, unique users, visits, web analytics, web analytics software, web analytics solutions, web measurement, web metrics, web stats
Web Analytics - A Buyer's Guide 2007
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Web Analytics Buyer's Guide 2007
'Web Analytics - A Buyer's Guide 2007' provides marketers with all they need to weigh up an investment in best-in-breed web measurement, which is one of the building blocks for any online business.
This 223 page report looks at trends and issues in the marketplace, and includes our analyst forecasts for the size and growth of the web analytics market in 2007, guidance on how to select the right technology, as well as 19 vendor profiles from suppliers that E-consultancy believes are among the best in the UK.
Recommended reading for anybody trying to implement or improve measurement strategies.
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Web Analytics - Roundtable Briefing, July 2007
The latest web analytics trends, issues, tips and tricks were discussed at length, and this (free) summary output should bring you up-to-date within 15 minutes or so...
Internet Statistics Compendium
E-consultancy's comprehensive guide includes proprietary and third-party data from around the world, which can be used in pitches and presentations. Regularly updated. A great time-saver.
Web analytics - A Beginner's Guide
This guide aims to be the first step in a journey that will see you become a fully-fledged expert in web analytics.
Web Analytics Suppliers
Below are the companies featured in our
Web Analytics Buyer's Guide 2007. Click on the links to run a search of the site to find out more about them.
ClickTracks, Coremetrics, DC Storm, eVisit Analyst, Google Analytics, IndexTools, Lynchpin Analytics, Marketwave, Nedstat, Omniture, RedEye, Site Intelligence, Speed-Trap, The Nielsen Company, Unica, Visual Sciences, WebAbacus, WebtraffIQ, WebTrends, WiredMinds
Web Analytics Events
Below are Web Analytics events coming up.
Measurement, Analytics and Optimisation - Roundtable, 25 September 2008, London
A chance to discuss 4 of the most important issues and trends within a particular topic or sector with peers.
You can also search E-consultancy’s
Calendar of UK Online Marketing Events on Web Analytics.
Training Courses for Web Analytics
Web Measurement and Analytics training is available in July, September and December during 2008 in London. It is also available in September in Manchester.
Visit our training section for details on our
Web Analytics training.
Further Web Analytics Resources
Web Analytics Association
The first, and only, global association dedicated to web analytics. The WAA "unites and fosters the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics."
ATTUNED - Web Analytics Newsletter
Another good web analytics newsletter, this time from Hurol Inan, author of “Measuring the success of your website”
Web Analytics Discussion Forum
Eric T. Peterson, author of Web Analytics Demystifiedis now moderating a discussion group of individuals interested in a variety of Web analytics related topics. You can view a sample of the discussion and join in on the forum here.
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