Online Advertising

Popular Searches for Online Advertising

Take a look at what our users have been searching on...

ad formats, ad server, ad serving, average CPM rates, banner ads, click through, CPC, CPM, demographics, flash ads, IAB, internet penetration, measurement, media consumption, media planning, metrics, microsites, online ads, online advertising network, online media buying, pop-ups, rich media, tracking ad campaigns

Online Advertising Networks – A Buyer’s Guide 2007

		Online Advertising Networks Buyer's Guide 2007 With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly research a variety of networks while also learning about this quickly evolving sector. There is information on the latest Ad Networks market trends including a SWOT analysis and tips to help you evaluate the suitability of networks to your requirements.

Rich Media Roundtable Output

Do you want to use rich media in your next online advertising campaign but don't know where to start? This report, published in July 2004, includes advice and guidance on the following subjects:

• How rich media ad formats can boost ROI
• Targeting, localisation and personalisation
• Click rates and advanced measurement
• The multichannel marketing mix
• How to use rich content - audio, video and games
• Using online advertising to boost the key brand metrics

Online Ad Serving Buyer's Guide 2008
This buyer's guide is aimed at both publishers and advertisers who are investigating the market for ad serving platforms, with profiles of 10 leading suppliers.

The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology platform.

The 10 suppliers profiled are:

24-7 Real Media, Adify, ADTECH, Atlas, DoubleClick, Mediaplex, Openads, PositiveFeedback, RedEye, TradeDoubler.

Internet Statistics Compendium
E-consultancy's comprehensive guide includes proprietary and third-party data from around the world, which can be used in pitches and presentations. Regularly updated. A great time-saver.
 

Online Advertising Agencies, Consultants and Suppliers

Below are the companies featured in our Online Advertising Networks – A Buyer’s Guide 2007. Click on the links to run a search of the site to find out more about them.

24 7 Real Media, Accelerator-Media, ad 2-one, ad pepper, AdLINK, Adsmart, Advertising, Adviva, Blue Lithium, Burst Media, Casale Media, eType, Fuel, Media Run, MediaBrokers, Migration Marketing, Sky Media, TradeDoubler, Tribal Fusion, Unanimis, vcmedia

Online Advertising Events

Here's what's coming up:

Ad creation and Serving Supplier Showcase - 10 September 2008, London
Free to attend for prospective buyers. 6 Leading suppliers of Ad creation and Serving solutions present over the course of an afternoon. An excellent way to source a partner and understand the marketplace better. Free to attend. Central London.

Online Media Planning and Buying Roundtable - 27 November 2008, London
A chance to discuss 4 of the most important issues and trends within a particular topic or sector with peers.

Online Advertising Training

Need help? Then look no further. E-consultancy has a range of training options for 2008 across venues in London and Manchester. Visit our training section for more information about our Online Media Planning and Buying seminars.