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Email Marketing

E-consultancy's email marketing channel answers the following common questions:

  • How do you fight your way through the noise and capture the attention of your prospects and customers?
  • How do you know which email marketing platform is the best fit for your company?
  • What are the latest tips and tricks to help you increase open and delivery rates?
  • How do I design HTML newsletters and emails?
  • What's the percentage market share of Outlook?
  • Latest Email Marketing Research

    Email marketing buyer's guide 2007   Email Marketing Platforms Buyer's Guide 2007

    This comprehensive 269-page guide to buying email marketing platforms is aimed at companies who are investigating the market for email service providers, to save you time and money.

    The guide provides detail on the issues and trends affecting this sector, guidance about how to select the right platform, with profiles of 27 leading UK suppliers.

    Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as our analyst forecasts for the size and growth of the email platforms market in 2007.

    Trends in email marketing include:

    - Marketplace competition drives innovation and strategic services.
    - Greater understanding of best practice in relevant, targeted communication.
    - Email becomes integral part of the broader marketing mix.

    The 27 suppliers profiled are:

    Acxiom, Adestra, Alterian, CheetahMail, Communicator Corp, CommuniGator, dotMailer, eCircle, e-Dialog, Emailcenter, Email Reaction, Emailvision, Envoy Messenger, Epsilon, ExactTarget, Frontwire, Lyris, Mediaplex, Neolane, Newsweaver, Premiere Global Services, Pure, Responsys, Silverpop, SpinnakerPro, StrongMail and United MailSolutions.

    Get it today!
     

    Email Marketing Industry Census 2008
    The second annual Census, sponsored by Adestra, is based on the largest UK survey of email marketers, and looks at the amount and type of email marketing carried out, the way email marketing is conducted, and issues affecting the industry, with three pages of new recommendations for organisations to make the best use of email.

    Email Marketing Briefing - March 2008
    This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Email Marketing, and contains an overview of UK market (including market valuation and trends, summary of the key points emerging from the discussion, new statistics, and useful resources.

    Internet Statistics Compendium
    E-consultancy's comprehensive guide includes proprietary and third-party data from around the world, which can be used in pitches and presentations. Regularly updated. A great time-saver.
     

    Latest Email Marketing Events

    Check out the following events related to email marketing:

    Email Marketing 2 - Roundtable, 25th September 2008, London
    A chance to discuss 4 of the most important issues and trends within a particular topic or sector with peers.

    Email Marketing Training

    Need somebody to train your marketing team about the joys of email? Want to attend a course that will help you increase your knowledge of what works and what doesn't? Then look no further...

    E-consultancy has a range of training options for 2008 across venues in London and Manchester. Visit our training area to find out more about our Email Marketing Seminars.

    Other Email Marketing Resources

    Total E-Mail Marketing by Dave Chaffey
    This book always comes out as a favourite with our roundtable attendees. Chaffey focuses on UK B2B and B2C e-mail marketing, providing a practical approach to professional email marketing, covering all the aspects from building in-house lists to creating the right copy for emails and the various tracking and broadcasting options.

    FutureNow's Email Marketing Glossary and Resources
    Our persuasive friends over at FutureNow have compiled a glossary of email marketing terms and explanations, with links to various best practice articles and other resources. Useful for both beginners and advanced email marketers.

    No Man Is An Iland
    Mark Brownlow's excellent email marketing blog is filled with how-to articles and links to email-related news, case studies, research and webinars.
    Subscribe for only $389