Consumer Goods

brand awareness, branding, consumer goods, conversion, convert, customer service, FMCG, retail online, retain, web metrics

		Online Marketing Benchmarks: Setting realistic goals and how to achieve them How do you know whether your site is delivering the goods? Before the fulfilment issue is tackled, you need to attract, acquire and convert web traffic. This essential document will help you understand how to measure your company's performance on the web and what you should be on the lookout for. Includes real world examples and analysis alongside industry benchmarks.

Branding Online – Top Issues, Trends, Resources - a useful guide for marketers, including how to measure brand impact on interactive channels and how to deliver an enthralling brand experience while adhering to usability/accessibility guidelines

Retail Knowledge Bank
EMAP's strategic retail research and information website for retail professionals

DTI Guide to Selling Consumer Goods
Facts, figures and all the rules you need to comply with when selling consumer goods in the UK, from the DTI