Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report. The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK. There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more. Headline trends within this market include: • Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....

Organisation: E-consultancy, Price: Free
Description: This is a summary of the discussion at E-consultancy’s February 2006 roundtable about Web Analytics (free access). Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conversion rate optimisation, customer-centred analytics, integrating web statistics with CRM data, and ownership of web analytics within the business. Attendees to this roundtable included experts and practitioners from the following companies: Aboavista / Conversion Chronicles, RedEye, Alliance & Leicester, Royal Bank of Scotland, Applied Insights, Syzygy, BT, Target Marketing / Web Analytics Association, Chartered Institute of Personnel & Development (CIPD), Touch Clarity, esure, Wanadoo, Issel / Pilot Hitlist, WebTrends......

Organisation: E-consultancy, Price: Free to subscribers
Description: Usability and Accessibility are rightly perceived as fundamental building blocks by savvy internet marketers, keen to improve user experience for site visitors while keeping the likes of the RNIB happy. This guide is primarily aimed at buyers of usability and accessibility services, but also contains market research, trends and issues, so will be helpful to strategists and other suppliers working in this area. The market continues to grow at a significant pace, with usability in demand among first-time buyers and seasoned pros. Meanwhile, many companies are still playing 'catch-up' with regards to accessibility, which has proven business benefits and may become invaluable as a search marketing tool going forward. If you read last year's guide to usability and accessibility solutio.....

Areas of Expertise: Services include: - Data centre services, colocation, hosting - Resilient IP and networking services - Remote and off-site data storage and backup - Protection from malicious attack (DDoS/anti-virus etc..) - Monitoring services - 24x7x365 on-si.....
Clients: Friends Reunited, EHS Brann Group, Code Computer Love, Fernhart New Media

Areas of Expertise: Real-time customer intelligence solutions and enterprise web analytics solutions. Real-time analytics applications for Web sites, contact (call)centers, retail points-of-sale, messaging systems and the intelligence community......

Areas of Expertise: Usability testing, Usability Audits, User research, Accessibility Audits, Information architecture, Site Strategy, Personas, Site strategy, Usability Training, On-line surveys, Disabled user testing.....
Clients: British Library, Hilton Hotels, Environment Agency, Orange

Areas of Expertise: Full user centred design (UCD) processes, leading edge web application development, usability testing, eye-tracking, e-commerce best practice wireframing, interaction design and technical delivery, checkout best practice consultancy and improvements,.....
Clients: The Co-op Group, Littlewoods Shop Direct Group, Nationwide, RFU (Rugby Football Union)