Your search on "
web measurement" produced
281 results
1.
Web Analytics Buyer's Guide 2006, 22 Aug 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report.
The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK.
There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more.
Headline trends within this market include:
• Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....
2.
Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access).
The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources.
Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends.
Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
3.
Measurement, Analytics and Optimisation Briefing - March 2008, 4 Mar 2008
Organisation: E-consultancy, Price: Measurement, Analytics and Optimisation Briefing
... Measurement, Analytics and Optimisation Briefing - March 2008 E-consultancy ... up of an E-consultancy roundtable on Measurement, Analytics and Optimisation ... WebTrends. 0kb Microsoft Word 2008 Web, Analytics, Optimisation, Optimization ... measurement. , General, Strategy and Planning, Web Measurement and Analytics ...
4.
Application Perspective: Online Business Application Performance
Organisation: Keynote Systems, Inc.,
Price: Free
... by offering the largest geographic
measurement network and expert technology ... technology to diagnose the most complex
Web transactions, at the lowest ... transactions, at the lowest total cost per
measurement. <p></p> Application ... high-frequency diagnostic
measurements of
Web transactions from around ...
5.
Web 2.0 Applications: Measurement Challenges and How to Address Them
Organisation: Keynote Systems, Inc.,
Price: Free
...
Web 2.0 Applications:
Measurement Challenges and How to Address Them Keynote ... Many organizations are now adopting
Web 2.0 technologies and design methods ... significantly more complex than traditional
Web sites, complicating performance ... imposing new requirements on performance
measurement tools. <p></p> This paper ...
6.
Web Analytics - Roundtable Briefing, February 2006, 28 Feb 2006
Organisation: E-consultancy, Price: Free
Description: This is a summary of the discussion at E-consultancy’s February 2006 roundtable about Web Analytics (free access).
Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conversion rate optimisation, customer-centred analytics, integrating web statistics with CRM data, and ownership of web analytics within the business.
Attendees to this roundtable included experts and practitioners from the following companies: Aboavista / Conversion Chronicles, RedEye, Alliance & Leicester, Royal Bank of Scotland, Applied Insights, Syzygy, BT, Target Marketing / Web Analytics Association, Chartered Institute of Personnel & Development (CIPD), Touch Clarity, esure, Wanadoo, Issel / Pilot Hitlist, WebTrends......
7.
Rich Internet Applications: Design, Measurement, and Management Challenges
Organisation: Keynote Systems, Inc.,
Price: Free
... Internet Applications: Design,
Measurement, and Management Challenges ... broadband Internet access increases,
Web technologies continue to evolve ... gradual but inevitable transition of
Web applications from the simple thin ... thin-client model of a traditional
Web browser to a richer distributed ...
8.
Web Analytics: A Beginner's Guide, 26 Mar 2008
Organisation: E-consultancy, Price: Free
... Web Analytics: A Beginner's Guide E-consultancy E-consultancy Web Analytics ... Guide E-consultancy E-consultancy Web Analytics: A Beginner's Guide 0kb ... analytics, beginner, guide, tips , General, Web Measurement and Analytics ...
9.
Transaction Perspective: Online Business Transaction Performance
Organisation: Keynote Systems, Inc.,
Price: Free
... Perspective uses our global test and
measurement network which provides comprehensive ... With the world's most accurate
measurements based on a standard Internet ... geographic coverage of Keynote's global
measurement network, Transaction ... the performance of your most critical
Web transactions</li> <li>Trend ...
1.
Web analytics “failing to drive business decision-making”, 16 May 2008
... Web analytics “failing to drive business decision-making” London, 16 May ... adopt a coherent strategy which ties in web analytics data with business objectives ... investing in internal web analytics staff, according to the Online Measurement and ... company respondents (25%) say that their web analytics “definitely” provide actionable ...
2.
Eric T. Peterson on the difficulties of Web 2.0 measurement, 3 October 2006
... Peterson on the difficulties of Web 2.0 measurement In a nutshell, what ... challenges associated with measuring Web 2.0 traffic? A lot of what is ... important is happening either a) off the ‘website’ proper, such as RSS or b) below ... The latter because so many of the web analytics applications out there ...
3.
Analytics still widely misunderstood - report, 8 June 2007
... still widely misunderstood - report Web measurement guru ( Eric T. Peterson ... guru ( Eric T. Peterson and the ( Web Analytics Association (WAA), who ... need for well-defined processes behind measurement projects. Peterson said ... a process-oriented approach towards web analytics, but, in my experience ...
4.
Eric T. Peterson on Web Analytics Wednesdays and the latest trends, 14 March 2008
... Eric T. Peterson on Web Analytics Wednesdays and the latest trends -- ... --- Can you tell us a bit about Web Analytics Wednesdays and why you ... WAA Board of Directors) and I started Web Analytics Wednesdays back in 2005 ... a profound need for some place for web analytics professionals to meet ...
5.
INTERVIEW: Eric T. Peterson on Web Analytics 2.0, 27 November 2007
... INTERVIEW: Eric T. Peterson on Web Analytics 2.0 -------------------- ... you mean by Analytics 2.0? Sure. Web Analytics 2.0 is a reflection of ... is a reflection of the fact that the measurement landscape is maturing and ... cannot be said now, with the rise of Web 2.0 technologies like Silverlight ...
6.
Measuring Web 2.0 – The death of the page impression, 3 November 2006
... Measuring Web 2.0 – The death of the page impression I must confess that ... particularly excited about a poker affiliate website that had attracted 50,000 hits ... television and talk about measuring a website in terms of hits. However, despite ... people have still been happy to measure website popularity in terms of pages ...
7.
New white paper explores metrics for online video, 25 February 2008
... ‘Measuring Multimedia Content in a Web 2.0 World’, a white paper authored ... paper authored by Eric T. Peterson of Web Analytics Demystified and co-authored ... study explores the emerging direct measurement model for multimedia content ... ‘Measuring Multimedia Content in a Web 2.0 World’ is freely available as ...
1.
Good book about Google Analytics, Internet Marketing Forum, BrianClifton, 22 Jan 08
... whole spectrum of web analytics using GA - from initial measurement considerations ... BrianClifton (PhD) Head of Web Analytics, EMEA Google UK Ltd ...
2.
Web Strategy template needed, Internet Marketing Forum, Own-it, 21 Jan 08
... Web Strategy template needed Web Strategy template needed Hi all I've ... template that I could use to flesh out the Web Strategy for a project I am working ... discussions about new phase for the Web site which launched 3 years ago ... goals, understanding of the audience, measurement, resources so a tried & ...
3.
Switching from web server log to page tagging, Internet Marketing Forum, Jeanette, 22 Nov 05
... Switching from web server log to page tagging Switching from web server log ... approach to a page tagging approach for web measurement? For many reasons ...
4.
Google announces Google Analytics, Internet Marketing Forum, Ashley, 14 Nov 05
... Analytics - a free page tag based web measurement service offering unlimited ... the end of the line for the lower end web analytics vendors? Or does it just ... the size of the web analytics market pie? Certainly, the web analytics ... and in the UK, according to our ( Web Analytics - A Buyer's Guide (2005 ...
5.
Test Results: Optimizing Web Sales via Web Advertising Analysis, Internet Marketing Forum, RokHrastnik, 26 Sep 05
... Test Results: Optimizing Web Sales via Web Advertising Analysis Test Results ... Analysis Test Results: Optimizing Web Sales via Web Advertising Analysis At ... we recently started with intensive web advertising / direct marketing campaigns ... one of the leading providers of ad measurement and serving solutions in ...
6.
What is your web application development & design team size?, Internet Marketing Forum, MikeHayes, 13 Sep 06
... What is your web application development & design team size? What is your ... development & design team size? What is your web application development & design ... Australia) where I am heading up the Web/ eBusiness team. ( Problem ... that we need a dedicated full time web team (* we currently have fragmented ...
7.
Are we heading for a backward step in E-commerce?, Internet Marketing Forum, DeriJones, 28 Apr 06
... the cut of your jib! Words like measurement, ROI, analytical - that ... high street giant) identify that their web farm was for 5% of users, serving ... challenge! Deri SciVisum Ltd ( web monitoring KPIs On 10:48:41 25 ...
1.
Portal Technology, 67-69 Southwark Street, London
Areas of Expertise: eCommerce, Portal, Content Management and the supporting technologies that enable transactional web sites. Services span Consulting, Design, Application Development/Software Development, Systems Integration and Support......
Clients: Royal Mail Group, Premier Farnell, Johnson and Johnson, Vodafone
2.
Highland Business Research, Inverness, Scotland
Areas of Expertise: Customer intelligence, online research and web measurement, tailored web analytics training, e-business research
Director Vicky Brock is International Committee Co-Chair of the Web Analytics Association.
Highland Business Research was a recent .....
Clients: HP, UHI Millennium Institute, Scottish Executive, VisitScotland
3.
Roicast UK, Horley, South East
... ROICAST CALIPER. This revolutionary e-measurement instrument is the only one ... to know from your Web site. Dynamic site analysis and web mining solutions ... critical business strategies on the web. Roicast is the first to unite the ... site analysis together with real-time web-mining in an open solution that ...
4.
WebTrends, Middlesex, South East
... WebTrends Mallard Court, Market Square, Staines Middlesex South East ... 454 500 As the acknowledged global web analytics market leader for more ... leader for more than twelve years, WebTrends is now leading the category ... actionable metrics, WebTrends enables thousands of web-smart organizations ...
5.
Ashley Friedlein, Consultant
Areas of Expertise: online marketing, project management, content management, eCRM, web measurement and analytics.....
6.
Intellitracker, Mayfair, London
Areas of Expertise: Web Analytics, consulting, training.....
Clients: Loot.com, Teletext
7.
Visual Sciences, London
Areas of Expertise: Real-time customer intelligence solutions and enterprise web analytics solutions. Real-time analytics applications for Web sites, contact (call)centers, retail points-of-sale, messaging systems and the intelligence community......
1.
Web Measurement and Analytics - London Seminar, 23 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
2.
Web Measurement and Analytics - London Seminar, 9 Dec 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
3.
Web Measurement and Analytics - Manchester Seminar, 25 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
4.
Web Measurement and Analytics - London Seminar, 23 Jul 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
5.
Fast Track Digital Marketing - Manchester, 26 Jun 2008 - 27 Jun 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
1.
impression
Description: A measure of the number of times an internet document (such as a web page or banner ad) is displayed......
2.
access log
Description: A text file listing details of all the file requests made on a particular computer system (eg a web server). An access log can be analyzed to tell you: the number of visitors to a home page, where t.....
3.
agent
Description: A software application that acts on behalf of the user in the user's absence. The most typical use of agents currently is to locate information on the web that the user is interested in, and return i.....
4.
analytics
Description: The analysis of web server logs to identify trends and visitor behaviour. Analytics tools (such as ClickTracks, WebTrends and Google Analytics) can reveal which pages on a site are viewed most often,.....
5.
click stream
Description: The on-line trail you leave as you move around the web by "clicking" your mouse. User clickstreams are particularly useful sources of information for web advertisers and marketing researchers.....
6.
eyeballs
Description: A count of the number of people who read a web page. To increase the eyeballs on your site is to increase the number of people who visit it. Of course, when measuring the number of eyeballs, you don.....
7.
unique user
Description: A measure of the number of people who visit a website. Users may share the same IP address, the same computer, even the same web browser. The unique user count attempts to count these people separat.....
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