Your search on "
web analytics" produced
824 results
1.
Web Analytics Buyer's Guide 2006, 22 Aug 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report.
The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK.
There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more.
Headline trends within this market include:
• Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....
2.
Web Analytics - Roundtable Briefing, February 2006, 28 Feb 2006
Organisation: E-consultancy, Price: Free
Description: This is a summary of the discussion at E-consultancy’s February 2006 roundtable about Web Analytics (free access).
Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conversion rate optimisation, customer-centred analytics, integrating web statistics with CRM data, and ownership of web analytics within the business.
Attendees to this roundtable included experts and practitioners from the following companies: Aboavista / Conversion Chronicles, RedEye, Alliance & Leicester, Royal Bank of Scotland, Applied Insights, Syzygy, BT, Target Marketing / Web Analytics Association, Chartered Institute of Personnel & Development (CIPD), Touch Clarity, esure, Wanadoo, Issel / Pilot Hitlist, WebTrends......
3.
Web Analytics: A Beginner's Guide, 26 Mar 2008
Organisation: E-consultancy, Price: Free
... Web Analytics: A Beginner's Guide E-consultancy E-consultancy Web Analytics ... Beginner's Guide 0kb 2008 analytics, beginner, guide, tips , General, Web ...
4.
Why Not Google Web Analytics?, 2007
Organisation: WebTraffIQ, Price: Free
... Not Google Web Analytics? WebTraffIQ Marcos Richardson This WebTraffIQ ... they prefer not to use Google's free analytics tool. The six key reasons ... would ‘Not ‘adopt Google Analytics as their core Web Analytics solution are ... 2007 Webtraffiq, Google, analytics , General, Web Measurement and Analytics ...
5.
Measurement, Analytics and Optimisation Briefing - March 2008, 4 Mar 2008
Organisation: E-consultancy, Price: Measurement, Analytics and Optimisation Briefing
... Measurement, Analytics and Optimisation Briefing - March 2008 E-consultancy ... consultancy roundtable on Measurement, Analytics and Optimisation (registration ... Signet, Vodafone, WebTrends. 0kb Microsoft Word 2008 Web, Analytics, Optimisation ... measurement. , General, Strategy and Planning, Web Measurement and Analytics ...
6.
New Streaming Media? Need New Metrics?, 26 Mar 2007
Organisation: WebSideStory, Price: New Streaming Media? Need New Metrics
... Streaming Media? Need New Metrics? WebSideStory WebSideStory Download the ... campaigns. 0kb 2007 Web analytics , Web Measurement and Analytics, Site Monitoring ...
8.
Tableau Software Product Tour
Organisation: Tableau Software,
Price: Free
... Software Visual analysis and
web-based
analytics enable users to discover ... <li>Publish interactive
analytics to the
web.</li> <li>Create ...
9.
Internet Statistics Compendium - May 2008, 18 Mar 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.
Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile.
The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.
Other recent updates include broadband penetration, online customer service, user ratings and and social networks.
There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.
The sections include the following:
1. Usage and Demographics
2. E-commerce
.....
1.
Eric T. Peterson on Web Analytics Wednesdays and the latest trends, 14 March 2008
... Eric T. Peterson on Web Analytics Wednesdays and the latest trends -- ... - Can you tell us a bit about Web Analytics Wednesdays and why you started ... Board of Directors) and I started Web Analytics Wednesdays back in 2005 ... profound need for some place for web analytics professionals to meet face ...
2.
Q&A: Brian Clifton on Google and web analytics, 12 May 2008
... Q&A: Brian Clifton on Google and web analytics ---------------------- ... you happy with the progress Google Analytics has made? Like any practitioner ... -------- How do you think the web analytics industry has evolved during ... during your three years at Google? Web Analytics is a completely different ...
3.
WAA president Richard Foley on the skills shortage, 27 February 2008
... surprising that companies aren’t using the analytics they have. One third of ... business decisions driven by analytics”. Web data is still a significant ... operationalising the optimisation of their websites. Fortunately, "acting on ... companies reportedly looking to ramp up analytics training, do you see that ...
4.
Avinash Kaushik on visitor experience optimisation, 1 April 2008
... organisations are going to be integrating analytics with other applications this ... first that you are really good at web analytics and are actively using data ... data from your web analytics tool (be it Omniture or Google Analytics or ... greatness. Onto your question. No web team or website can live in a silo. You ...
5.
E-consultancy publishes free Web Analytics briefing, 27 April 2007
... E-consultancy publishes free Web Analytics briefing Topics discussed at ... The move from web data to customer data - Using web analytics to improve ... thought or philosophies about how web analytics should be treated. One ... treated. One way of thinking about web analytics is to focus on making a ...
6.
Analytics still widely misunderstood - report, 8 June 2007
... Analytics still widely misunderstood - report Web measurement guru ( ... still widely misunderstood - report Web measurement guru ( Eric T. Peterson ... guru ( Eric T. Peterson and the ( Web Analytics Association (WAA), who released ... process-oriented approach towards web analytics, but, in my experience, ...
7.
INTERVIEW: Eric T. Peterson on Web Analytics 2.0, 27 November 2007
... INTERVIEW: Eric T. Peterson on Web Analytics 2.0 -------------------- ... sum up what you mean by Analytics 2.0? Sure. Web Analytics 2.0 is a reflection ... cannot be said now, with the rise of Web 2.0 technologies like Silverlight ... relationship between the website and visitor. So Web Analytics 2.0 strives ...
1.
Which web analytics would you recommend - other than Double-Click!, Internet Marketing Forum, SarahJeffrey, 23 Apr 08
... Which web analytics would you recommend - other than Double-Click! Which ... - other than Double-Click! Which web analytics would you recommend - other ... what i really meant, rather than web analytics, was ad serving and tracking ... Have you looked at the e-consultancy web analytics buyers guide which is available ...
2.
Web Analytics Reporting Framework: How do I report on Web Analytics?, Internet Marketing Forum, VickyBrock, 24 Aug 06
... Web Analytics Reporting Framework: How do I report on Web Analytics? Web ... Framework: How do I report on Web Analytics? Web Analytics Reporting Framework ... Reporting Framework: How do I report on Web Analytics? Personally, I tend to find ... commitment to action these changes. The web analyst has to appreciate the logistical ...
3.
E-marketing Essentials - May 2008, Internet Marketing Forum, DaveChaffey, 2 May 08
... analytics aficionados as Google's Analytics Evangelist, for his book "Web ... to improve their results from their web business. So I was delighted ... we cover everything from trends in web analytics to practical tips to measure ... justify business case investment in Web 2.0 approaches. Updated April 2008 ...
4.
Which web analytics would you recommend - other than Double-Click!, Internet Marketing Forum, ColinCooper, 23 Apr 08
... Which web analytics would you recommend - other than Double-Click! Which ... - other than Double-Click! Which web analytics would you recommend - other ... Have you looked at the e-consultancy web analytics buyers guide which is available ... shame you missed e-consultancy's Web Analytics Supplier Showcase last week ...
5.
Which web analytics would you recommend - other than Double-Click!, Internet Marketing Forum, JulianBaring1, 24 Apr 08
... Which web analytics would you recommend - other than Double-Click! Which ... - other than Double-Click! Which web analytics would you recommend - other ... that offers ad-serving as well as website analytics, so we can help on both ... channels and integrating this with our website analytics suite, so you have a comprehensive ...
6.
Web Analytics Reporting Framework: How do I report on Web Analytics?, Internet Marketing Forum, JonBov, 24 Aug 06
... Web Analytics Reporting Framework: How do I report on Web Analytics? Web ... Framework: How do I report on Web Analytics? Web Analytics Reporting Framework ... Reporting Framework: How do I report on Web Analytics? I personally think that ... The underlying 'truth' behind 'Web analytics reporting framework' is ...
7.
Good book about Google Analytics, Internet Marketing Forum, BrianClifton, 22 Jan 08
... Good book about Google Analytics Good book about Google Analytics A printed ... that covers the whole spectrum of web analytics using GA - from initial ... BrianClifton (PhD) Head of Web Analytics, EMEA Google UK Ltd ...
1.
Telecity, London
Areas of Expertise: Services include:
- Data centre services, colocation, hosting
- Resilient IP and networking services
- Remote and off-site data storage and backup
- Protection from malicious attack (DDoS/anti-virus etc..)
- Monitoring services
- 24x7x365 on-si.....
Clients: Friends Reunited, EHS Brann Group, Code Computer Love, Fernhart New Media
2.
Visual Sciences, London
Areas of Expertise: Real-time customer intelligence solutions and enterprise web analytics solutions. Real-time analytics applications for Web sites, contact (call)centers, retail points-of-sale, messaging systems and the intelligence community......
3.
SCL Analytics, West Sussex, South East
Areas of Expertise: Web Measurement and Web Analytics, Web Analytics Consultancy, Web Analytics Training, Web Testing, Web Monitoring.....
Clients: 2nd Byte, AIRMILES, Blackwell Publishing, DLA Piper
4.
Web Liquid Group, 50 Buttesland Street, London
Areas of Expertise: Online Advertising, strategic planning, communications planning, Media planning and buying, direct response & brand marketing, sponsorships, PPC strategy, creative concepts, banners & rich media production, E-Commerce, online marketing consulting, em.....
Clients: Hilton Hotels, Avis Rent a Car, XL.com, Ramada Jarvis Hotels
5.
Scientific Computers, West Sussex, South East
Areas of Expertise: Web Measurement and Web Analytics, Web Analytics Consultancy, Web Analytics Training, Web Testing, Web Monitoring.....
Clients: 2nd Byte, AIRMILES, Blackwell Publishing, DLA Piper
6.
Splice Marketing, Andover, South East
... internet marketing including web, email, analytics, e-CRM and search marketing ... Delivering tangible, measurable results. Web Design, E-Commerce, Search Engine ... Marketing, Email Marketing, Web Analytics SP10 4NG Web Design, E-Commerce, ... Engine Marketing, Email Marketing, Web Analytics , General / Other ...
7.
ThinkMetrics, Herts, South East
... Albans Herts South East via form on website Ankoo City Cruises Plc Numeric ... or 'e-metrics,' we believe decent web analytics is an essential part of ... part of any serious management of a web site. We believe in the basics ... more than you spend. That means your web site should have a positive return ...
1.
Web Measurement and Analytics - London Seminar, 23 Jul 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
2.
Web Measurement and Analytics - London Seminar, 23 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
3.
Web Measurement and Analytics - London Seminar, 9 Dec 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
4.
Web Measurement and Analytics - Manchester Seminar, 25 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
5.
Marketing to Affluent Customers Online, 12 Jun 2008
Description: WHO IS THIS COURSE FOR?
You will find this course most useful if you have experience of marketing to affluent customers and are responsible for developing or marketing luxury or premium brands online.....
1.
analytics
Description: The analysis of web server logs to identify trends and visitor behaviour. Analytics tools (such as ClickTracks, WebTrends and Google Analytics) can reveal which pages on a site are viewed most often,.....
2.
impression
Description: A measure of the number of times an internet document (such as a web page or banner ad) is displayed......
3.
access log
Description: A text file listing details of all the file requests made on a particular computer system (eg a web server). An access log can be analyzed to tell you: the number of visitors to a home page, where t.....
4.
agent
Description: A software application that acts on behalf of the user in the user's absence. The most typical use of agents currently is to locate information on the web that the user is interested in, and return i.....
5.
click stream
Description: The on-line trail you leave as you move around the web by "clicking" your mouse. User clickstreams are particularly useful sources of information for web advertisers and marketing researchers.....
6.
eyeballs
Description: A count of the number of people who read a web page. To increase the eyeballs on your site is to increase the number of people who visit it. Of course, when measuring the number of eyeballs, you don.....
7.
unique user
Description: A measure of the number of people who visit a website. Users may share the same IP address, the same computer, even the same web browser. The unique user count attempts to count these people separat.....
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