Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report. The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK. There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more. Headline trends within this market include: • Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....

Organisation: E-consultancy, Price: Free to subscribers
Description: Usability and Accessibility are rightly perceived as fundamental building blocks by savvy internet marketers, keen to improve user experience for site visitors while keeping the likes of the RNIB happy. This guide is primarily aimed at buyers of usability and accessibility services, but also contains market research, trends and issues, so will be helpful to strategists and other suppliers working in this area. The market continues to grow at a significant pace, with usability in demand among first-time buyers and seasoned pros. Meanwhile, many companies are still playing 'catch-up' with regards to accessibility, which has proven business benefits and may become invaluable as a search marketing tool going forward. If you read last year's guide to usability and accessibility solutio.....

Organisation: E-consultancy, Price: Free to subscribers
Description: The internet is a perfect medium for fundraising: a real no-brainer. When it comes to charity marketing, online is an efficient way of reaching the masses. The trouble is, most charities aren't fully optimising their web potential, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here. This Charity Website Benchmarks report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as Usability, Accessibility, Communication, Transparency, Responsiveness and Integration. We selected these criteria (and all the sub-criteria for each category) on the basis of their applicability to charity websites, and on their added value in terms of p.....

Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include broadband penetration, online customer service, user ratings and and social networks. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce .....

Organisation: E-consultancy, Price: Free access for all
Description: Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metrics 3. Skills & processes to support user experience optimisation activities 4. The multi-channel user experience 5. User experience trends E-consultancy roundtables are attended by senior E-consultancy personnel, along with corporate subscribers, agencies and technology vendors. Attendees included Lloyds of London, O2, PwC, Royal Mail, CIO and Total Jobs, while experts from Amberlight, Bunnyfoot, Box UK and Foviance contributed the usual sharp thoughts......

Areas of Expertise: Services include: - Data centre services, colocation, hosting - Resilient IP and networking services - Remote and off-site data storage and backup - Protection from malicious attack (DDoS/anti-virus etc..) - Monitoring services - 24x7x365 on-si.....
Clients: Friends Reunited, EHS Brann Group, Code Computer Love, Fernhart New Media

Areas of Expertise: Real-time customer intelligence solutions and enterprise web analytics solutions. Real-time analytics applications for Web sites, contact (call)centers, retail points-of-sale, messaging systems and the intelligence community......

Areas of Expertise: Web Design and Development, Web Accessibility and Web Standards Specialist, Website Accessibility Auditing, Content Management System, Accessible Web Design Training......
Clients: Corporate, Local Government, Voluntary and Education Sector

Description: Web accessibility has been a legal requirement in countries that have disability and discrimination laws, such as the UK, for a number of years. However, few businesses show much more interest than th.....

Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....

Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....

Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....

Description: Fully updated for 2008, including Olympic marketing and the Unfair Commercial Practices Directive. This course provides clarity on the legal issues of online marketing, explaining what is and what .....