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Research

 
1. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....
2. Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout. We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts. Here’s what’s contained within: What is conversion efficiency? Why does it matter? What is a landing page? Defining landing page objectives Measuring landing page effecti.....
3. Viral Marketing Simplified: Best Practices for Marketing Your Business to New Customers
Organisation: Cisco Systems, Inc., Price: Free
... Viral Marketing Simplified: Best Practices for Marketing Your Business ... Systems, Inc. Viral marketing, buzz marketing, stealth marketing ... those that advertise online will try viral marketing in the coming year. The ... what is it? At its core, viral marketing is information customers ...

News

 
1. Online marketing makes way for growth in social media and viral marketing, 29 May 2008
... Online marketing makes way for growth in social media and viral marketing ... in social media and viral marketing - The Online Marketing and Media 2008 ... reveals growth in social media and viral marketing while measurement is still ... Wednesday 21st May 2008 - Will online marketing take on a more social aspect ...
2. Responsewave Introduces Viral Marketing Builder, 30 March 2006
... Responsewave Introduces Viral Marketing Builder LONDON, UK, <30.03.2006 ... LONDON, UK, <30.03.2006> Multi-Channel marketing service provider Responsewave ... hosted WaveONE Viral Marketing campaign builder. The Viral Marketing campaign ... enables companies to build hosted viral marketing campaigns for data capturing ...
3. Interview with Nick Burne of Christian Aid, 13 September 2005
... Burne has worked as a freelance web marketing consultant for over three ... Christian Aid, where he manages internet marketing activities. This is the first ... do with interactive marketing. There is an Interactive Marketing and Fundraising ... up soon, which will sit within the marketing division. We also have a dedicated ...
4. Little Chef supports major brand campaign with viral through Hyperlaunch, 25 June 2008
... supports major brand campaign with viral through Hyperlaunch Little Chef ... supports major brand campaign with viral through Hyperlaunch Little ... major integrated marketing push. Digital creative marketing agency, ... member of Digital Marketing Group plc, has created a viral game as part ...
5. Groundbreaking tool links email marketing with social networks, 18 December 2007
... Groundbreaking tool links email marketing with social networks dotMailer ... networks to help email campaigns go viral and acquire new subscribers with ... subscribers with the launch of a new marketing tool. dotMailer ( , a UK-based ... industry-leading provider of email marketing solutions, has added social ...
6. Groundbreaking tool links email marketing with social networks, 21 January 2008
... Groundbreaking tool links email marketing with social networks dotMailer ... networks to help email campaigns go viral and acquire new subscribers with ... subscribers with the launch of a new marketing tool. dotMailer ( , a UK-based ... industry-leading provider of email marketing solutions, has added social ...
7. Snakes, Planes and Viral Marketing, 11 July 2006
... Snakes, Planes and Viral Marketing The ( film’s producers have been licking ... consumers have been doing their viral marketing for them, creating everything ... most marketers who want to exploit viral marketing to promote a product, brand ... SoaP phenomenon is the antithesis of marketing because it has been almost ...

Forum

 
1. Opinions needed viral marketing/generation y, Internet Marketing Forum, Nicola512, 14 Mar 08
... Opinions needed viral marketing/generation y Opinions needed viral marketing ... year student studying for a BA Hons in Marketing and as part of my course I ... 000 word dissertation on an area of marketing which I see fit. I am studying ... project. I have chosen to study viral marketing, and in particular peer ...
2. Viral Marketing ideas for Sunkist, Internet Marketing Forum, NicolaJohnson, 7 Nov 07
... Viral Marketing ideas for Sunkist Viral Marketing ideas for Sunkist sorry ...
3. What is Viral marketing?, Internet Marketing Forum, GeneGarner, 17 Feb 08
... is Viral marketing? What is Viral marketing? How can I create a viral marketing ...
4. E-marketing Essentials - December 2006, Internet Marketing Forum, DaveChaffey, 4 Dec 06
... E-marketing Essentials - December 2006 E-marketing Essentials - December ... search mistakes, Top Email marketing trends, UK Viral marketing survey, Why ... delegates to DaveChaffey's Internet marketing workshops who have opted-in ... opted-in to receive my ( monthly E-marketing Essentials Newsletter. ...
5. Opinions needed viral marketing/generation y, Internet Marketing Forum, babacdadon, 13 Jan 06
... Opinions needed viral marketing/generation y Opinions needed viral marketing ... year student studying for a BA Hons in Marketing and as part of my course I ... 000 word dissertation on an area of marketing which I see fit. I am studying ... project. I have chosen to study viral marketing, and in particular peer ...
6. Viral Marketing for luxury brand, Internet Marketing Forum, SimonBrooke, 9 Jul 07
... Viral Marketing for luxury brand Viral Marketing for luxury brand Hi there ... not sure I could help you with a viral marketing agency - although I do ... article for a well known marketing magazine about the marketing of luxury brands ...
7. Viral Marketing ideas for Sunkist, Internet Marketing Forum, NicolaJohnson, 7 Nov 07
... Viral Marketing ideas for Sunkist Viral Marketing ideas for Sunkist On ... help me with some ideas to create viral marketing promoting SUNKIST.  Anything ... Thanks Hi  - I work For a digital Marketing company in the North  - we ... we have just launched our Christmas viral game which we can re-skin on a ...

Supplier Directory

 
1. DA Group, Glasgow, Scotland
Areas of Expertise: Website Design & Build, Online Marketing Solutions, Interactive TV Advertising, MMS Messaging Applications, Virtual Agent Technologies, Avatar Development & Integration......
Clients: Babtie Group, BBC, British Energy, Burger King
2. StoneShot, London
Areas of Expertise: Email marketing, newsletters, event drives, surveys and microsites......
Clients: Allianz, AXA, Cazenove, Cofunds
3. MOOM Viral Marketing, Manchester, North West
Areas of Expertise: As a viral marketing specialist our expertise lies in integrated viral marketing campaigns including viral video, viral games and word of mouth marketing as well as web branding and e-commerce project management......
Clients: Our most recent clients include ZAMM, AB Fashion and Kandide, for whom we have created, filmed and then seeded viral video campaigns.
4. Fhlame, 8a Great Newport Street, London
... creative offer includes the usual online marketing suspects, banners, email and ... email and microsites. We specialize in viral campaigns, blog seeding, interactive ... competition. Online Marketing Consultancy, Advertising Campaigns, Viral Marketing ... WC2H 7JA Digital, Marketing, Advertising, Consultancy, Viral 6-15 £1m ...
5. Interactive Marketing Solutions, Unknown
... Interactive Marketing Solutions Not given. Unknown Archers Morpheme ... technology and design solutions for online marketing purposes. We work with both ... elegant blends of IT and design work. Viral marketing campaigns through desktop ... windowless, desktop, animation, viral, marketing, download , Software ...
6. 1000 Heads, east hendred, oxford, South East
... word of mouth marketing, providing brand intelligence and marketing services ... marketing. OX12 8JY Online viral marketing, seeding, street marketing ...
7. a51, York, North Yorkshire, North East
... 622627 a51 are a full service online marketing and design agency. We provide ... rich blend of creative, analytical, marketing and new media expertise means ... marketing objectives. Search Engine Marketing, EMail Marketing, Viral Marketing ... Search Engine Marketing, e-Mail Marketing, Viral Marketing, e-Marketing, Online ...

Events

 
1. Fast Track Digital Marketing - London, 23 Sep 2008 - 24 Sep 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
2. Fast Track Digital Marketing - London, 25 Nov 2008 - 26 Nov 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
3. Fast Track Digital Marketing - London, 21 Oct 2008 - 22 Oct 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
4. Fast Track Digital Marketing - London, 5 Aug 2008 - 6 Aug 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5. Fast Track Digital Marketing - Manchester, 8 Oct 2008 - 9 Oct 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....

Glossary

 
1. viral marketing
Description: A marketing campaign designed to harness the viral nature of word of mouth, where a customer tells all their friends, they tell all their friends and so on until exponential growth in exposure to the .....
2. hive
Description: A tightly connected group of people who have similar interests, a similar culture, and talk to each other regularly. Hives are important to any marketer using targeted or viral marketing - so long as.....

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