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Research

 
1. Search Engine Marketing Buyer's Guide 2006, 16 May 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....
2. Site Search Buyer’s Guide 2006, 26 Jun 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience. The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors. The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets. It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players. Trends within this market include: - Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives. - Increased focus on user experience, incl.....
3. SEO Roundtable Briefing - May 2008, 27 May 2008
Organisation: E-consultancy, Price: Free
... up of an E-consultancy roundtable on Search Engine Optimisation (registration ... registration required). The document contains the following: -) Overview ... trends) -) A write-up of the key points emerging from the discussion -) New ... Topics discussed included: -) The Search Engine Marketplace -) SEO ...
4. Paid Search Briefing - March 2008, 27 Mar 2008
Organisation: E-consultancy, Price: Free
... Paid Search Briefing - March 2008 E-consultancy E-consultancy This free ... on Paid Search (registration required). The document contains the following ... trends) -) A write-up of the key points emerging from the discussion -) New ... Attendees included representatives from the following companies: Argos, BAA ...
5. E-discovery considerations for Lotus Notes Domino organizations
Organisation: Sherpa Software, Price: Free
... growing proportion of lawsuits require the production of copies of electronic ... processing documents are all subject to search and subpoena for litigation purposes ... This webcast explains how the e-discovery process works and discusses how ... potential e-discovery pitfalls.</p><br> <p>The presentation begins with highlights ...
6. Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency. Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors… Remember that consumers and.....

News

 
1. Black Horse Car Sales drive into top gear with The Search Works, 6 June 2008
... Sales drive into top gear with The Search Works Black Horse Car Sales drive ... Sales drive into top gear with The Search Works SEO and new web design ... UK – Black Horse Car Sales, part of the Lloyds TSB Group, has re-launched ... with the help of The Search Works. The new site, designed by The Search Works ...
2. Debenhams appoints The Search Works to handle its entire search brief, 8 April 2008
... Works to handle its entire search brief 8th April 2008, London, UK ... Debenhams to manage all elements of its search marketing. In a competitive pitch ... In a competitive pitch against both search marketing specialists and generalist ... media agencies, The Search Works scooped Debenhams’ core search business ...
3. The Search Works creates new management team as it launches across Europe, 1 May 2008
... The Search Works creates new management team as it launches across Europe ... as it launches across Europe The Search Works creates new management team ... digital performance marketing company and the UK’s largest search specialist ... management team which will coordinate the company’s roll-out across Germany ...
4. The Search Works lands Opodo, 28 April 2008
... The Search Works lands Opodo The Search Works lands Opodo 28 April ... 28 April 2008, London, UK – The Search Works, the digital performance marketing ... Opodo to manage all elements of its search marketing. After an eight-way ... way competitive pitch, The Search Works landed the account thanks to its ...
5. TradeDoubler and The Search Works share award-winning form, 25 March 2008
... TradeDoubler and The Search Works share award-winning form London, UK ... TradeDoubler and The Search Works both picked up accolades at the recent Revolution ... Best management team’ respectively. The awards cap off a sustained period ... sustained period of success across the two businesses since TradeDoubler ...
6. The Search Works launches German office, 19 June 2008
... The Search Works launches German office The Search Works launches German ... 19 June 2008, London, UK – The Search Works, the digital performance marketing ... and Europe’s leading search specialist, today announces the launch of a new ... paid search marketing clients. As part of the launch, The Search Works ...
7. Hotelopia appoints The Search Works, 25 March 2008
... Hotelopia appoints The Search Works 25th March 2008, London, UK – The Search ... Travel PLC, to manage the company’s pay per click search marketing across ... in the USA. In the first phase of the relationship, The Search Works ... review of Hotelopia’s current search activity, and then provide continued strategic ...

Forum

 
1. Allowing search engines to spider 'hidden' content - best practice?, Internet Marketing Forum, teddie, 8 Aug 07
... Allowing search engines to spider 'hidden' content - best practice? Allowing ... content - best practice? Allowing search engines to spider 'hidden' content ... practice? I'll side with Adam on this. The decision is not how to completely ... is not cloaking as long as you show the SAME content to spiders you would ...
2. MySpace + Google Checkout = eBay challenger?, Internet Marketing Forum, Ashley, 23 Aug 06
... report this morning which looks at the whole Social Networking phenomenon ... Networking phenomenon. Of MySpace they comment "It's no big leap to assume ... services is probably in the works". So, if you had the reach, and user data ... relationship with Google, providing search and transactional capabilities ...
3. RE: SEO / AJAX, Internet Marketing Forum, Ashley, 18 May 07
... SEO / AJAX Hi Hugo Have you seen the Ppt presentation we have on this ... SerenataFlowers.com? It's called "( AJAX – the killer app for converting customers ... customers" and has a section on how they've overcome the AJAX / SEO challenge. ... added once the page has loaded. So essentially the AJAX stuff is all 'added ...
4. Get more of your pages indexed!, Internet Marketing Forum, AndrewAllfrey, 12 Apr 06
... works in a similiar way to the Google Sitemap but is usable by all the ... content in a generic fashion, so any search engine can better understand ... content. ( is the official ROR website. ROR promotes the concept of ... concept of structured blogging) enabling search engines to complement text ...
5. Before you spend any money on digital marketing, Internet Marketing Forum, Digizest, 12 Apr 08
... digital marketing i agree with most of these comments. understand your market ... Google Analytics for free to understand the analytics performance of your site ... lot of money. There are lots of Good SEO agencies out there and for a ... you would be a decent prospect for them. I recommend you speak to Big Mouth ...
6. Google Checkout icon - great for paid search optimisation?, Internet Marketing Forum, LawrenceLadomery, 19 Nov 07
... Google Checkout icon - great for paid search optimisation? Google Checkout ... optimisation? Hi Milind, The checkout button works fine. My comment ... state that "Buttons or links containing the word ‘checkout' should initiate ... on people's websites, rather than on the ads. Did Google review your advert ...
7. Search engine positioning tools, Internet Marketing Forum, PaulEvison, 1 Mar 06
... Search engine positioning tools Search engine positioning tools Hi, ... 2 years now and it's superb. The software works perfectly and customer ... answered quickly and intelligently. They now use a 'tunnel' system to which ... tunnel' system to which means all the queries the software sends effectively ...

Supplier Directory

 
1. RingJohn, London
Areas of Expertise: Web Marketing Training, Search Engine Marketing, Link Building Campaigns, Pay Per Click Advertising, Click to Call Solutions, Foreign Language Search Marketing.....
Clients: Accidents Direct, Broadspeed, Lexis Nexis, MSC Cruises
2. Site Visibility Ltd, Shoreham By Sea, South East
Areas of Expertise: Search engine optimisation (SEO), search engine marketing, pay per click (PPC) advertising, link building, social media marketing.....
Clients: Centaur Media, Emap, Incisive Media, HSA
3. The Search Works, London
... The Search Works 16-18 Ramillies Street London London First Choice ... London First Choice Lastminute.com The Carphone Warehouse Comet Experian ... Founded in 1999, The Search Works has continued to lead the way in search marketing ... boasts a team of over 80 search experts. Ranked 3rd in The Sunday Times Tech ...
4. GoldLadder Ltd, Exeter, Devon, South West
... Axa Sun Life 01392 275554 GoldLadder works with its clients to create and ... implement professional search marketing solutions. We exploit the proven mechanisms ... solutions range from Pay Per Click search engine placement to targeted ... we believe any business has the right to enjoy the benefits of internet marketing ...
5. satiworks, 33-35 St John's Square, Clerkenwell, London
Areas of Expertise: Web Marketing Strategies Bespoke Content Management Systems Search Engine Optimisation Search Engine Marketing Online PR Social Media.....
Clients: Action Southern Africa, The ALIENS, CRU Restaurant & Winebar, DARE Foundation
6. Property Engine, London
... London Hotblack Desiato 070 9234 1503 The Property Engine is designed for ... you have one branch or one thousand. The Property Engine is not a property ... own right, it's a system that works with the major property portals to ... minds of a worldwide audience. This is the true power of the Internet. ...
7. Inspiration Ink, Newbury, Berkshire, South East
Areas of Expertise: SEO Copywriting, Internet Marketing, Search Engine Optimisation, Conversion Architecture, Persuasion Architecture, Persona Creation, Usability, Website Content & Wireframing. Qualified Google Advertising Professionals (PPC/Adwords) and SEO certified......
Clients: Clearview Relocation, More Finance, Clere Design, The Bridge Marketing

Events

 
1. Fast Track Digital Marketing - London, 10 Jul 2008 - 11 Jul 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
2. Fast Track Digital Marketing - London, 23 Sep 2008 - 24 Sep 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
3. Fast Track Digital Marketing - London, 25 Nov 2008 - 26 Nov 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
4. Fast Track Digital Marketing - Manchester, 8 Oct 2008 - 9 Oct 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5. Fast Track Digital Marketing - London, 21 Oct 2008 - 22 Oct 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....

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