Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....

Areas of Expertise: Search engine marketing; Natural Search engine optimisation, Pay Per Click management, Landing Page Design, Link Popularity, On Page Conversion Functionality and Consultancy, Email and Affiliate Marketing, Online PR & Viral Marketing.....
Clients: Including;, BlueSq.com, Alliance and Leicester, O2