Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....

Organisation: E-consultancy, Price: Free to subscribers
Description: Usability and Accessibility are rightly perceived as fundamental building blocks by savvy internet marketers, keen to improve user experience for site visitors while keeping the likes of the RNIB happy. This guide is primarily aimed at buyers of usability and accessibility services, but also contains market research, trends and issues, so will be helpful to strategists and other suppliers working in this area. The market continues to grow at a significant pace, with usability in demand among first-time buyers and seasoned pros. Meanwhile, many companies are still playing 'catch-up' with regards to accessibility, which has proven business benefits and may become invaluable as a search marketing tool going forward. If you read last year's guide to usability and accessibility solutio.....

Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include broadband penetration, online customer service, user ratings and and social networks. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce .....

Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience. The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors. The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets. It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players. Trends within this market include: - Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives. - Increased focus on user experience, incl.....

Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report. The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK. There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more. Headline trends within this market include: • Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....

Areas of Expertise: Destination Management Systems, Online Marketing, Web Site Design and Development.....
Clients: The Mersey Partnership, Cheshire and Warrington Tourism Board, Lancashire and Blackpool Tourist Board, ONE North East

Areas of Expertise: User-centred design, Usability testing and research, Accessibility auditing and testing, User needs research, HCI Focus Groups, Consultancy on how to integrate human factors within digital interfaces, Training on how to integrate human factors .....
Clients: Nationwide Building Society, DTI, COI, Abbey

Areas of Expertise: Usability testing, Usability Audits, User research, Accessibility Audits, Information architecture, Site Strategy, Personas, Site strategy, Usability Training, On-line surveys, Disabled user testing.....
Clients: British Library, Hilton Hotels, Environment Agency, Orange

Areas of Expertise: Automated website testing. Function and Performance HTML compliance & Metadata Availability and monitoring Accessibility [WAI Priorities 1 & 2] Brand, Corporate & Company Compliance.....
Clients: Customers include:, Local Government (350+ users), NHS, Travel Companies

Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....

Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....

Description: Web accessibility has been a legal requirement in countries that have disability and discrimination laws, such as the UK, for a number of years. However, few businesses show much more interest than th.....

Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become incre.....

Description: Many website owners see usability as one of the key value generators for 2008 as the cost of acquiring traffic continues to grow. This seminar aims to give a solid background on what is a wide and .....