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1.
Search Engine Marketing Buyer's Guide 2006, 16 May 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click).
It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case.
The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006.
Trends within this market include:
Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....
2.
Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout.
We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts.
Here’s what’s contained within:
What is conversion efficiency? Why does it matter?
What is a landing page?
Defining landing page objectives
Measuring landing page effecti.....
3.
Site Search Buyer’s Guide 2006, 26 Jun 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience.
The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors.
The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets.
It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players.
Trends within this market include:
- Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives.
- Increased focus on user experience, incl.....
4.
SEO Guide - Index Inclusion and Coverage, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility.
We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines).
The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door?
We'll see that there are various reasons why Google Death might occur, fro.....
6.
Internet Statistics Compendium - May 2008, 18 Mar 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.
Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile.
The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.
Other recent updates include broadband penetration, online customer service, user ratings and and social networks.
There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.
The sections include the following:
1. Usage and Demographics
2. E-commerce
.....
7.
Guiding Visitors to Become Customers with Hosted Search
Organisation: Atomz Corp.,
Price: Free
... Hosted
Search Atomz Corp.
Search has been around as long as Web
sites ... most efficient way to navigate a Web
site. When deployed with enhancements ... enhancements like targeted promotions, guided
search and navigation approaches, and ... approaches, and powerful merchandising,
search goes beyond a simple page of ...
8.
Online Customer Service - Roundtable Briefing, March 2006, 3 Apr 2006
Organisation: E-consultancy, Price: Free access for all
Description: A free roundtable report to help you understand the key trends, issues and opportunities in online customer service, which is a no-brainer and helps you improve customer loyalty and customer satisfaction.
Subjects covered:
1. Progress made in online customer service
2. Secrets (and barriers) to successful implementation
3. Identifying valuable customers
4. Using proactive interactions to generate sales opportunites
5. Cost of customer service by channel/business case
6. Online customer service trends
E-consultancy roundtables are attended by senior E-consultancy personnel, along with corporate subscribers, agencies and technology vendors.
Attendees: AXA-PPP, Creative Virtual, GfK, Net-A-Porter, O2, Post Office, realwebsales.com, Proficient, Royal Mail, Synthetix, Talisma.....
9.
Customer Stories: Plenty of Fish
Organisation: PEER 1,
Price: Free
... Markus began developing a home-grown
site to help himself learn ASP.net. ... features to the
site. He also started experimenting with
search engine optimization ... strategies and incorporating them into the
site. Gradually, it morphed quite ... unintentionally into an online dating center. The
site has continued growing astronomically ...
1.
Ten site search tips, 4 February 2008
... Ten site search tips Customers will often use the search box on a site ... This means that an effective site search tool is not only important ... improving your site search: - Location of search box Most search boxes ... risk annoying them. - Intelligent search suggestions People have come ...
2.
Site review: Snooth, 2 May 2008
... Site review: Snooth Having partnered with ( Globalwinestocks.com, the ... partnered with ( Globalwinestocks.com, the site now provides price information ... Users can start their search for a wine via a simple search box, entering ... it easier to pick a good bottle. A search for something like 'Rioja' will ...
3.
The symbiosis of brand trust and optimised on-site search, 17 July 2006
... brand trust and optimised on-site search Site search is often labeled ‘important ... then sidelined. We all know that site search is related to user experience ... experience. We also know from our ( On-site Search Buyer's Guide that it’s a ... looking to add or improve their onsite search in 2006. ( The same report tells ...
4.
Don't let Google decide how to describe your site, 13 February 2008
... how to describe your site When people think about search engine optimisation ... those factors that will help their site rank highly against the terms they ... through from the results pages to your site. Other than the position in ... Other than the position in which your site ranks, the only things that you ...
5.
Is it worth submitting your site to web directories?, 1 May 2008
... Is it worth submitting your site to web directories? ---------------- ... Usman Patel, SEO Manager at ( The Search Works:A listing in a free web ... increases the number of links to your site, and therefore improves your link ... define, can help your search engine visibility. Search engines will find ...
6.
Q&A: Max Jennings, Co-founder, welovelocal.com, 9 October 2007
... Yell, Local.com and Tipped? Local search is an inevitably hot area at ... big is the development team? The site build was relatively straight forward ... refinement of the site search functionality – people expect search to be as ... difficulties; we want to allow users to search and navigate in a way that feels ...
7.
Upgrading a website? Four key SEO tips for web design firms, 7 May 2008
... clients will already have rankings in the search engines on the existing pages ... existing pages in their website. If the search engine finds a page is missing ... the traffic that page brought to the site, but also the credibility that ... also the credibility that their entire site had built up. This credibility ...
1.
Google Top Results have "added extras", Internet Marketing Forum, PaulWalsh, 18 Jan 06
... claims. Unfortunately many adult sites 'do' make out to be something ... protection filters in browsers and search engines are no longer efficient ... masters of adult content marked up their site as 'adult content' in the title ... there are a number of sites that will come up on various search engines that ...
2.
Search Engine Optimization for the Rest of Us, Internet Marketing Forum, NowshadeKabir, 23 May 06
... Search Engine Optimization for the Rest of Us Search Engine Optimization ... eCommerce store or a corporate promotional site, you must have set certain goals ... traffic you are expecting to have on your site. If you did not pursue your goal ... optimization of your webpages for search engines is the uncontested leader ...
3.
SEO advice, Internet Marketing Forum, silver-surfer, 10 May 07
... advice SEO advice Hi, I use Just Search for two mail order different ... received quality advise on many aspects of search marketing, including blog use ... our main keywords. Just search on google for search engine optimisation ... wrote: Hi I currently have a site which we have had several attempts ...
4.
Please recommend a top notch SEO CMS or should I go for a blog-based site?, Internet Marketing Forum, JoeF, 13 Feb 07
... CMS or should I go for a blog-based site? Please recommend a top notch SEO ... for a blog-based site? Another vote for wordpress - our site (( is built ... It is fairly easy to make it very search engine friendly and we have found ... it (ironically, we rank first on a search for 'google friendly cms' -( ...
5.
Checklist for setting up a Search Engine Friendly Website, Internet Marketing Forum, AndrewAllfrey, 4 Jan 06
... Checklist for setting up a Search Engine Friendly Website Checklist for ... Website Checklist for setting up a Search Engine Friendly Website As it ... search engine ranking success! Site Structure Checklist + Optimize your ... splash pages + Create a site map Web page / Link site map on all Web pages ...
6.
Yahoo launches Site Explorer - a backlink analysis tool, Internet Marketing Forum, chrisl, 30 Sep 05
... Yahoo launches Site Explorer - a backlink analysis tool Yahoo launches ... backlink analysis tool Yahoo launches Site Explorer - a backlink analysis ... has launched a backlink tool called Site Explorer (beta), which will give ... which will give you a list of all the sites that link to a specific URL. Happy ...
7.
Site map, Internet Marketing Forum, Scribbles, 17 May 07
... Site map Site map Hi there Karine. There are two main reasons why websites ... two main reasons why websites have site maps. The first is so that ... reason, is for Search Engines. How well you are rated by search engines ... constructed and structured. The purpose of a site map in this case is to provide ...
1.
ChannelAdvisor UK Ltd, Richmond, London
Areas of Expertise: Multi-Channel Selling, Marketplace Management solutions (eBay & Amazon), Comparison Shopping, eCommerce Stores, Natural Search Optimisation, Paid Search.....
Clients: Hewlett Packard, Schuh, Creative Labs, Packard Bell
2.
Oscar Media, 12 - 14 Whitfield Street, London
Areas of Expertise: Online and interactive marketing. Working across all platforms we deliver bespoke digital solutions for each of our clients ranging from Search Marketing to Design and Build......
Clients: Starwood Hotel Group, Walt Disney Parks and Resorts, Lycos UK, Radisson Edwardian
3.
PAY-PER-RESULTS SEO and PAY-PER-LEAD from Strategy Consulting, Bristol, South West
... some large international ecommerce sites and some PLC's. 0845 838 0936 ... research the key words being used by search engine users to find your business ... analysis — we assess your competitors in search engine results pages & analyse ... analyse how they are ranking in the search engines Page analysis and ...
4.
Design-Ecommerce.com, Inverness-shire, Scotland
... Ecommerce.com is a web development, search engine optimisation, & web accessibility ... of services in web site development & accessible web site design, from a ... our web design services, we provide search engine optimisation (SEO), online ... accessibility solutions. Web Site Design, E-Commerce, Search Engine Optimisation ...
5.
Big Yellow Duck, South East
... simple, effective and fast loading sites for clients who need an Internet ... administration of a site. We can take care of everything, from search engine ... recommendations for updates to your site. Services include; search engine management ... improve your web site ranking, graphics and button design, web site design, ...
6.
Internet Innovation Ltd, Tur Langton, Leicestershire, Midlands
... software & database developerment, search engine optimisation & submission ... for Web and FMV, Web site design and hosting, Web site analysis, Software ... strategy, CD-Rom creation, Branding, Search engine optimisation, Programming ... Design, hosting, e-commerce, site maintenance, site analysis, streaming, video ...
7.
Position Builder, South West
... Position Builder specialise in web site promotion, using bespoke solutions ... solutions and human skills to optimise sites for search engines. With our specialist ... With our specialist understanding of search engine optimisation, our mission ... traffic to your web site. You may have the best web site in the world ...
1.
Paid Search Marketing - Manchester training seminar, 20 Nov 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
2.
Web Measurement and Analytics - London Seminar, 23 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
3.
Paid Search Marketing - Manchester training seminar, 15 May 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
4.
Paid Search Marketing - London training Seminar, 1 Oct 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
5.
Web Measurement and Analytics - London Seminar, 23 Jul 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
1.
word stuffing
Description: Trying to fit as many keywords into your web page as possible is called word stuffing. The aim of word stuffing is to get a higher ranking on search engines, and listings for as many keywords as poss.....
2.
Pay for Inclusion (PFI)
Description: It used to be the case that you could submit your site to any search engine or directory for free. Now some of them charge for you to be considered (called "pay for consideration") or for your site to.....
3.
agent name delivery
Description: The process of sending search engine spiders to a special tailored webpage not seen by normal site visitors. Search engines often have specific agent names such as scooter or gulliver and so can be di.....
4.
link farm
Description: A website for collecting web site links, particularly spam links. Link farms are likely to be banned from Google and similar search engines......
5.
PageRank
Description: A measure of a website's popularity, as determined by the algorithm used by Google. PageRank has become such an accurate and important indicator of a site's importance that other search engines have .....
6.
CPC
Description: Stands for Cost per Click. This is a form of online advertising where you pay per click for someone to visit your site. The price per click is usually determined by bidding for keywords that are used .....
7.
drill down
Description: To drill down means to examine data in further detail. When browsing a website, it means going beyond the front page into deeper sections of the site. When browsing search results, it means going be.....
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