Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....

Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout. We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts. Here’s what’s contained within: What is conversion efficiency? Why does it matter? What is a landing page? Defining landing page objectives Measuring landing page effecti.....

Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency. Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors… Remember that consumers and.....

Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to helping you understand On-page Optimization, aka How To Boost Google Rankings By Writing Effective Web Pages. Your SEO strategy must incorporate On-page Optimization to achieve the best results, and also because formatting and labelling content areas is useful for your users. This 53-page report tackles the following areas: Keeping up-to-date with the latest developments in SEO SEO Success Factor 3: On-page optimization What is on-page optimization? Why is it important? Who should coordinate on-page optimization? Selecting keyphrases for optimization Occurrence of keyphrase in page body copy Keyword frequency, density and document length Keyphrase position on page .....

Organisation: E-consultancy, Price: A free taster - notes from a recent roundtable event
Description: This is an overview of what we discussed at our last roundtable on search engine optimization (SEO). It highlights current trends and issues, with input from industry experts and professionals on both the agency and client side. Subjects covered: - The importance of link-building - The value of quality content - Getting back to SEO basics - Search engine penalties and how to fix them - Ethical SEO To attend future roundtables (E-consultancy coordinates more than 40 every year) please contact Peter Abraham (peter@e-consultancy.com)......

Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility. We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines). The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door? We'll see that there are various reasons why Google Death might occur, fro.....

Areas of Expertise: * Search engine optimisation * SEO copywriting * Search marketing consultancy * Link building * Pay Per Click * Trusted feed management * Pay Per Call * RSS feeds * Corporate blogs * Competitor analysis * Keyword analysis * Sea.....
Clients: * HSBC, * Marks & Spencers Money, * MSN Messenger, * NSPCC

Areas of Expertise: CPA, CPC & CPM advertising, SEO, Affiliate Marketing.....
Clients: Not given.

Areas of Expertise: Organic SEO, full onsite optimisation, link building services, content development......
Clients: We supply link building services to other industry leading SEO companies as well as full SEO services direct to clients predominantly in the SME arena. Please see our home page for selection of clients.

Areas of Expertise: Search Engine Optimisation (SEO), Pay-per-Click, Web Development, Web Design......
Clients: Atos Origin, The Royal Mail Group, Pannone LLP, Snooper UK

Areas of Expertise: Search Engine Marketing, SEO (Search Engine Optimization), Web Usability, User Testing, Internet Marketing, Link Building, Directory Submissions, Email Marketing, Pay Per Click Advertising, Google AdWords & AdSense, Yahoo Search Market.....
Clients: --Genesys Conferencing-- The world's leading conferencing specialists (VKI Studios provides ongoing search engine marketing services), --Bingo.com-- The world’s largest online bingo hall (VKI Studios provides ongoing web usability & search engine marketing services), --Gaults Hospitality-- A national wholesaler (VKI Studios provides web development and programming), --InTheSwim.com-- A leading US retailer of swimming pool accessories (VKI Studios provides ongoing search engine marketing services)

Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....

Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....

Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....

Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....

Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....