Your search on "
segmentation" produced
201 results
1.
Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access).
The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources.
Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends.
Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
2.
Segmentation And Targeting - Roundtable Briefing, April 2006, 30 May 2006
Organisation: E-consultancy, Price: Free for Registered Users
Description: A free (for registered users) mini-report that looks at the issues and trends in Segmentation & Targeting, based on a recent roundtable discussion.
Attendees included: Argos, Box UK, Coremetrics, Cscape, GfK Financial, National Express, Sainsbury’s Bank, Third Aspect and Touch Clarity.
Sign up for your free user account to download this briefing......
3.
Email Marketing Briefing - March 2008, 31 Mar 2008
Organisation: E-consultancy, Price: Free
... Deliverability -) Measurement -) Segmentation -) 'Getting the basics ... service, provider, ESP, deliverability, segmentation, research. , General, E ...
1.
True behavioural targeting means more than segmentation, 15 August 2007
... behavioural targeting means more than segmentation Multivariate testing is ... between behavioural targeting and mere segmentation is that behavioural targeting ... level of targeting that we would call segmentation; that is, they target adverts ... on a visitor by visitor basis with segmentation – you’re generating a series ...
2.
DC Storm launches StormIQ™ 2.6 - a major upgrade to its web analytics tool, 1 February 2008
... delivers even more flexible report segmentation and automation, making ... features, including: • Enhanced report segmentation • Custom report designer ... automation • Advanced funnel reporting and segmentation • Multi-sheet Excel report ... data, customisable tracking and report segmentation. With StormIQ™ 2.6 these ...
3.
Interview with RedEye CEO Mark Patron, 11 July 2007
... effectiveness of their campaigns? Segmentation is woefully under-utilised ... do but it’s critical is to do more segmentation and send emails that are ... get relegated to the junk folder. Segmentation jumps out at me because ... it is used fairly maturely offline. Segmentation and targeting really drive ...
4.
Innocent maybe, but highly effective, 6 November 2007
... The industry has become focused on segmentation and targeting, and rightly ... follow their example. In a world of segmentation of analysis, let's not ...
6.
Survey shows emarketers need to ‘get back to basics’, 13 March 2008
... using dynamic content and advanced segmentation, yet there are fundamental ... infancy (most marketers still rely on old segmentation methods, pigeon-holing ... behavioural targeting and 1in5 do advanced segmentation. “Until widespread implementation ...
7.
Should email marketers be paid commission?, 9 October 2007
... Lack of Strategy - 36% 4. Lack of Segmentation - 35% 5. Quality of ... quality database and selecting the best segmentation for your business needs ...
1.
E-marketing Essentials - March 2008, Internet Marketing Forum, DaveChaffey, 29 Feb 08
... Outlook 2008; E-mail specific marketing segmentation. Note: I have agreed ... 5. ( Email-specific marketing segmentation techniques Email marketing ... options for list segmentation in addition to classic segmentation methods ... such as demographic and psychographic segmentations. This Q&A, with Lucy Conlan ...
2.
Looking for analytic/segmentation/email expert, Internet Marketing Forum, RobH, 29 Jul 07
... Looking for analytic/segmentation/email expert Looking for analytic/segmentation ... segmentation/email expert Looking for analytic/segmentation/email expert Hi I'd ...
3.
Looking for analytic/segmentation/email expert, Internet Marketing Forum, MaartenR, 27 Jul 07
... Looking for analytic/segmentation/email expert Looking for analytic/segmentation ... segmentation/email expert Looking for analytic/segmentation/email expert LS, I ...
4.
E-marketing Essentials - August 2006, Internet Marketing Forum, DaveChaffey, 31 Jul 06
... book / Review your Online marketing segmentation approaches, Ask Me a Question ... book / Review your Online marketing segmentation approaches I'm pleased ... included an extract on online marketing segmentation which you can use to review ... can use to review against your online segmentation approaches. ( 4. Ask ...
5.
E Newsletters, Internet Marketing Forum, JamesOwen, 4 Jan 08
... Most e-nesletters services offer good segmentation options, but they don't ...
1.
Synature, Guildford, South East
Areas of Expertise: Psychological profiling tools for marketing.....
Clients: Not given.
2.
Red Eye International Ltd, London
Areas of Expertise: RedEye provide:
Online tracking and web analytics, management information
Data services such as segmentation and profiling, data capture and cleanse, data integration and sourcing 3rd party data
Adserving
Email and SMS marketing
Search Engin.....
Clients: Asda, William Hill, Virgin Atlantic Airways, Houses of Parliament
3.
speed-trap, Berkshire, South East
... such as campaign management, customer segmentation, customer experience monitoring ... such as campaign management, customer segmentation, customer experience monitoring ... customer data, brand protection, customer segmentation, content analysis, campaign ...
4.
CMP Intelligent Marketing (CIM), Bucks, South East
... integration, databases, customer profiling & segmentation, CRM & data consultancy ... integration, databases, customer profiling, segmentation, CRM, data consultancy ...
5.
New Media House, London
... strategy, customer profiling, usability, segmentation , Web Measurement ...
6.
Martin Wright, Consultant
Areas of Expertise: Direct marketing on and off-line
- Tracking: Defining its long-term strategic value, quantifying the incremental profitability it can create, helping companies select the most appropiate software, and analysing tracking data
- A:B split testing of drive-to-web activity and web pages to improve sales
- Segmenting customers and prospetcs
- Developing customer Contact programmes
- Implementing loylaty programes
- Database development.....
7.
Marketing Databasics, Edinburgh, Scotland
Areas of Expertise: Database development, Marketing Consultancy, Customer Analytics, Multi-Channel Campaign Optimisation.....
Clients: Britannia Building Society, Chelsea Building Society, HBOS plc, Norwich Union
1.
E-mail Marketing - London Training, 13 May 2008
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
2.
E-mail Marketing - Manchester Training, 15 Jul 2008
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
3.
E-mail Marketing - London Training, 24 Jul 2008
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
4.
E-mail Marketing - London Training, 11 Nov 2008
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
5.
E-mail Marketing - Manchester Training, 13 Nov 2008
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
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