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1. Search Engine Marketing Buyer's Guide 2006, 16 May 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....
2. Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout. We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts. Here’s what’s contained within: What is conversion efficiency? Why does it matter? What is a landing page? Defining landing page objectives Measuring landing page effecti.....
3. SEO Guide - Index Inclusion and Coverage, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility. We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines). The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door? We'll see that there are various reasons why Google Death might occur, fro.....
4. Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency. Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors… Remember that consumers and.....
5. Loans Industry: Keywords Research Report, 9 Nov 2006
Organisation: ClickThrough Marketing, Price: Free
... Robinson The research report contains search engine key phrase analysis on ... behavior and data on search engines from July 2006 and contains; Search Phrase ... Competitors Bidding on the Yahoo Uk search engine in the 31 days of July ... keywords, loans , Retail Financial Services, Search Engine Marketing ...
6. Improving Service & Support with Service Resolution Management (SRM): Optimizing Knowledge Management with Business Process Support
Organisation: Knova Software, Price: Free
... Previous point technologies such as search engines, scripting tools or simple ...
7. Turn Your Website into a Marketing Powerhouse with Content Management, Site Search and Analytics
Organisation: CrownPeak, Price: Free
... Powerhouse with Content Management, Site Search and Analytics CrownPeak Many ... making your content and search work in tandem. Search engine optimization ... you've got to appeal to both the search engines, and your users. <p></p ... Read this white paper to learn how search, analytics and content management ...
8. Shopping Comparison - Roundtable Briefing, May 2006, 6 Jun 2006
Organisation: E-consultancy, Price: Free to registered users
Description: Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest E-consultancy estimates. You need to register (for free, takes 30 seconds) to access this free report. To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com)......
9. Collaboration One of the Fundamental Engines of Lean Initiatives &#45; Avoiding the Eighth Deadly Waste
Organisation: TANDBERG, Price: Free
... Collaboration One of the Fundamental Engines of Lean Initiatives &#45; Avoiding ... of collaboration&#44; the constant search for a better method&#44; the ...

News

 
1. Small businesses rely more on search engines - Hitwise, 5 October 2007
... Small businesses rely more on search engines - Hitwise This trend, however ... majority of the top 100 relying on search engines for between 11% and 30% ... and 40% of all site traffic from search engines; 50 received between 20 ... received between 20% and 30% of visits via search, while six etailers generated ...
2. comScore alters metrics; Google still dominates, 21 August 2007
... still dominates ( Reporting its ‘core search rankings’ for July, the company ... company said Google attracted 55.2% of searches by US web users in the month ... modernise how they report usage of search engines and websites. Nielsen ... whether queries had been made on a search engine, a browser’s URL box, ...
3. Major search engines deliver dramatically different results, 13 June 2007
... Major search engines deliver dramatically different results Only 3.6% ... ranked organic search results were the same across all search engines for ... unique to one search engine, while 8.9% were shared by two search engines. ... total results were shared by three search engines, and 0.6% of total results ...
4. Is it worth submitting your site to web directories?, 1 May 2008
... Usman Patel, SEO Manager at ( The Search Works:A listing in a free web ... define, can help your search engine visibility. Search engines will find ... Nilhan Jayasinghe, VP of Natural Search at ( iCrossing: In the past ... an important element of SEO, as search engines viewed them as an important ...
5. Andrew Allfrey on SEO - the E-consultancy interview, 10 January 2006
... of e-Prominence Limited, a Scottish search engine optimisation and pay per ... experience within the search industry and offers ethical search marketing advice ... play to produce a well optimised and search engine friendly website the most ... even more important when developing a search engine friendly website. ...
6. 8 out of 10 travel sites missing out on traffic from search, 3 August 2005
... travel sites missing out on traffic from search As many as 80 percent of the ... covering the most basic requirements search engines look for when ranking sites ... ranking sites. According to research by search marketing specialists Spannerworks ... travel-related searches conducted daily on major search engines like Google ...
7. New paid search and shopping comparison technology solutions launched to automate marketing for the UK’s online retailers, 20 August 2007
... New paid search and shopping comparison technology solutions launched to ... Complete platform with the launch of SearchAdvisor and ShoppingAdvisor. The ... really help UK eTailers grow. With SearchAdvisor and ShoppingAdvisor, we ... ShoppingAdvisor, we enable eTailers to treat search engines and shopping comparison ...

Forum

 
1. Search Engine Optimization for the Rest of Us, Internet Marketing Forum, NowshadeKabir, 23 May 06
... Search Engine Optimization for the Rest of Us Search Engine Optimization ... optimization of your webpages for search engines is the uncontested leader ... etc. the prospective buyer decided to search for the product online. Then ... certain key-phrase to make a query on a search engine and then among other sites ...
2. Google Top Results have "added extras", Internet Marketing Forum, PaulWalsh, 18 Jan 06
... protection filters in browsers and search engines are no longer efficient ... on various search engines that don't lead you to when you search for american ... going to select the right site from the search results? The only full proof ... results? The only full proof is to have a search annotation such as an icon for ...
3. Comparing the search engines, Internet Marketing Forum, AndyBlack, 17 Jun 07
... Comparing the search engines Comparing the search engines A report just ... and Infospace says that the major search engines deliver dramatically different ... ranked organic search results were the same across all search engines for ... unique to one search engine, while 8.9% were shared by two search engines, 2 ...
4. Accessibility, Firefox, Fangs, SEO..., Internet Marketing Forum, PaulWalsh, 20 Oct 05
... Ashley wrote: Will browsers or search engines auto-detect a site’s accessibility ... signatures, is anyone aware that search engines, browsers, or other agents ... to see what people had to say about search engine optimisation a few years ... be working towards. Leading search engines and browsers are looking ...
5. Get more of your pages indexed!, Internet Marketing Forum, AndrewAllfrey, 12 Apr 06
... Sitemap but is usable by all the search engines and not just Google. ... content in a generic fashion, so any search engine can better understand ... blogging) enabling search engines to complement text search with structured ... feeds can be easily accessed by all search engines: at ( You can think ...
6. RE: Web 2.0 - what's the business case? Challenges for publishers and search engines, Internet Marketing Forum, SteveJ, 15 Feb 06
... case? Challenges for publishers and search engines RE: Web 2.0 - what's the ... case? Challenges for publishers and search engines Hi Ashley, Great questions ... Great questions. Answering from the search engine perspective I would say ... on the Web 2.0 industry, not the search engines.  Lets take Google Earth ...
7. Comparing the search engines, Internet Marketing Forum, JustinM, 12 Jun 07
... Comparing the search engines Comparing the search engines Hi Can anyone ... differing characteristics of the main search engines (Google, Yahoo, Ask, MSN ... i mean - if i optimise for organic search - do the same measures (broadly ... ask questions about our search activities, and which engines we are/should ...

Supplier Directory

 
1. ChannelAdvisor UK Ltd, Richmond, London
Areas of Expertise: Multi-Channel Selling, Marketplace Management solutions (eBay & Amazon), Comparison Shopping, eCommerce Stores, Natural Search Optimisation, Paid Search.....
Clients: Hewlett Packard, Schuh, Creative Labs, Packard Bell
2. Oscar Media, 12 - 14 Whitfield Street, London
Areas of Expertise: Online and interactive marketing. Working across all platforms we deliver bespoke digital solutions for each of our clients ranging from Search Marketing to Design and Build......
Clients: Starwood Hotel Group, Walt Disney Parks and Resorts, Lycos UK, Radisson Edwardian
3. Cherryade, Leicestershire, Midlands
... web site promotion, optimization and Search Engine submission of web sites ... of the Internets most popular Search Engines and Directories. We offer ... main page to 3000+ high traffic Search Engines and sites and includes hand ... hand submission to the Top 10 Search Engines." Web Marketing, Web site ...
4. Position Builder, South West
... sites for search engines. With our specialist understanding of search engine ... look beyond the first few pages of search engine results... so if YOUR ... rankings, you'll be losing promotion and search engine optimisation. Professional ... human skills to optimise sites for search engines. PL4 8PS promotion, optimisation ...
5. PAY-PER-RESULTS SEO and PAY-PER-LEAD from Strategy Consulting, Bristol, South West
... research the key words being used by search engine users to find your business ... analysis — we assess your competitors in search engine results pages & analyse ... analyse how they are ranking in the search engines Page analysis and content ... vital component of any SEO campaign Search engine submissions — regular ...
6. Zoom Group, Hertford, South East
... read on. You can employ one of our search engine optimisation and placement ... you would think, or you can read our search engine optimisation tips, download ... first page listings with most of the search engines - in fact EVERY client currently ... a first page ranking on the Google search engine and 95% of those are in ...
7. Nixon McInnes Ltd., Brighton, South East
... knowledge management, programming, search engines, quality assurance, hosting ... knowledge management, programming, search engines, quality assurance, hosting ... Measurement and Analytics, Web Project Management, Search Engine Marketing ...

Events

 
1. Search Marketing - SEO, 22 May 2008
Description: Overview: Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences, best practice and to network. Ti.....
2. Search Engine Marketing - PPC 2, 25 Sep 2008
Description: Overview: Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences, best practice and to network. Ti.....
3. Search Engine Marketing - SEO 2, 27 Nov 2008
Description: Overview: Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences, best practice and to network. Ti.....
4. Search Engine Optimisation - London training event, 5 Nov 2008
Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....
5. Search Engine Optimisation - London training event, 2 Sep 2008
Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....

Glossary

 
1. agent name delivery
Description: The process of sending search engine spiders to a special tailored webpage not seen by normal site visitors. Search engines often have specific agent names such as scooter or gulliver and so can be di.....
2. Inktomi
Description: One of the original providers of data to search engines. Inktomi powered numerous engines including Altavista and Yahoo and was the dominant search engine platform, before a little upstart named Goog.....
3. word stuffing
Description: Trying to fit as many keywords into your web page as possible is called word stuffing. The aim of word stuffing is to get a higher ranking on search engines, and listings for as many keywords as poss.....
4. SEO
Description: Search Engine Optimisation, the process of modifying website content and infrastructure in order to gain higher rankings on internet search engines......
5. invisble web
Description: The set of all webpages and online documents that aren't indexed by search engines......
6. Trusted Feed
Description: This is a way to ensure that your site’s content is being properly indexed by the major search engines. Your content needs to be put into a special XML format and then fed (usually via an agency partn.....
7. AltaVista
Description: A search engine based on Inktomi. Altavista was one of the most popular internet search engines, but has lost significant market share since the arrival of Google......

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