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Research

 
1. Online Advertising Networks Buyer's Guide 2007, 5 Dec 2006
Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....
2. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....
3. Improving Rich Media Management across the Enterprise
Organisation: Akamai Technologies, Price: Free
... Improving Rich Media Management across the Enterprise Akamai Technologies ... enables the NBA to get more from its media, by providing a simple automated ... solution for managing more than 45,000 media assets, assigning business ... channels. Learn how you can turn your media assets into net profit with Akamai ...
4. Akamai Technologies Leads in Rich Media Content Delivery by Forrester Research, 9 Jun 2006
Organisation: Akamai Technologies, Price: Free
... Akamai Technologies Leads in Rich Media Content Delivery by Forrester Research ... lacks the tools that are needed by media companies to manage and monitor ...
5. Delivering A Better Customer Experience
Organisation: Sun Microsystems, Inc., Price: Free
... content that interests them. Successful media and entertainment companies are ... manage, organize, recommend and deliver rich content in any form through multiple ... /li><li>Manage a wide variety of rich media and services, regardless of ...
6. Forrester Wave: Enterprise Content Management Suites&#44; Q4 2007
Organisation: Interwoven, Inc., Price: Free
... documents&#44; scanned images&#44; rich media&#44; Web content&#44; corporate ...
7. Mashing It Up with HR
Organisation: SERENA Software, Inc., Price: Free
... that you check for compatibility of rich media players for Universal Communications ...
8. Improving Customer Service in SMBs through Collaborative Tools
Organisation: Cisco Systems, Inc., Price: Free
... specializing in unified communications and rich media conferencing. 0kb HTML ...
9. Cisco Unified CRM Connector 3.0 Middleware Application
Organisation: Cisco Systems, Inc., Price: Free
... processing platform</li> <li>Rich&#45;media communications applications ...

News

 
1. DoubleClick announces world-wide launch of high definition to rich media online ad campaigns, 3 March 2008
... wide launch of high definition to rich media online ad campaigns - Epson ... video in full screen. DoubleClick Rich Media enabled HD Video through support ... file sizes for video used in online Rich Media ad campaigns. Epson is the ... in the US to implement DoubleClick Rich Media with HD Video, as part of its ...
2. Yoav Arnstein talks about rich media advertising, 4 April 2006
... Yoav Arnstein talks about rich media advertising Yoav Arnstein was named ... specifically and rich media in particular started to appear on more media plans ... engage users with a vast array of rich media creative. Interactivity ranged ... trickled through to advertisers from media agencies that click through rates ...
3. Mediaplex partners With EyeWonder to deliver rich media and video campaigns, 30 November 2006
... Mediaplex partners With EyeWonder to deliver rich media and video campaigns ... Inc., a leader in online video and rich media advertising solutions, to provide ... Germany, with integrated ad serving, rich media, and video ad technology and ... services. The agreement enables Mediaplex, part of ValueClick Europe ...
4. Channel Intelligence and Vendaria partner to offer dynamic product content, 10 January 2008
... and Vendaria Media Inc. (Vendaria) a premier vendor of rich media creative ... tremendously high conversion rates from the rich media we produce,” said Scott Roth ... Vendaria. Our preferred vendor for rich media creative services, Vendaria ... with confidence.” CI’s SellPath® Media Exchange pulls together complete ...
5. Q&A: Bill Flitter of Pheedo on RSS advertising, 24 April 2008
... stages of this understanding. Gawker media is one of the pioneers to provide ... in RSS Feeds is still considered new media. The average CPM in 2007 was ... have increased 28% in 12 months as media buyers have come to understand ... beyond basic text and banner ads to rich-media ads, and other formats? ...
6. Cricinfo.com Chooses Falk AdSolution|fx and Rich Media Adserver for Creative Delivery, 7 June 2005
... com Chooses Falk AdSolution|fx and Rich Media Adserver for Creative Delivery ... com Chooses Falk AdSolution|fx and Rich Media Adserver for Creative Delivery ... capable of delivering sophisticated Rich Media campaigns. Increases advertising ... to deliver online advertising and Rich Media campaigns. This summer promises ...
7. Scene7 Significantly Advances its Leading On-Demand Rich Media Platform, 22 June 2006
... Significantly Advances its Leading On-Demand Rich Media Platform Scene7 Significantly ... Significantly Advances its Leading On-Demand Rich Media Platform with Latest Release ... provider of the leading on-demand rich media platform, today announced the ... advances Scene7’s leadership in the rich media market and significantly expands ...

Forum

 
1. Online Video ads, Internet Marketing Forum, matt, 5 Jun 07
... the buying of media, however we have numerous contacts at Media buying agencies ... and relationships with the existing rich media ad serving companies whom between ... know the additional CPM costs for rich media / video ads.  Normally we have ... we have found there is an additional media owner fee as well as an additional ...
2. Barnardo's rich media microsite, Internet Marketing Forum, NikMargolis, 26 Jul 05
... Barnardo's rich media microsite Barnardo's rich media microsite Does anyone ... now) Barnardo's work which used a rich media microsite to enable browsers ... running through some very powerful rich media scenarios and asking the visitor ...
3. How can I justify the need for a full time content editor?, Internet Marketing Forum, DavidNorris, 24 Oct 07
... running Marco.  Is it transaction based, media revenue based, lead generation ... point a bucket of users at the content rich version and the other bucket at ... a dual campaign on PPC. If it's media based, you need page impressions ... method (previous post) works.  Content rich pages lead to new SEO visits, lead ...
4. Will Google acquire Experian?, Internet Marketing Forum, AndyBlack, 1 Jun 07
... serving market, with WPP buying 24/7 Real Media, Google buying DoubleClick, Microsoft ... buying AdTech and Yahoo buying Right Media – what has really happened? ... acquisitions indicate that targeted rich media and  display advertising is ...
5. RE: Adprecision launches new contextual ad serving system replacing Adsense - comments welcome, Internet Marketing Forum, RussFradin, 22 Sep 06
... with the control over media types (text, graphic, rich media) and pricing ...
6. Online advertising gurus, Internet Marketing Forum, peterwilson, 25 Oct 06
... take a wide range of formats and rich media technologies will also affect ...
7. Content as Marketing - the return on investment argument, Internet Marketing Forum, kmcgaffin, 8 Nov 05
... content. They want more and more keyword rich text to index and store in their ... have a look!”  Content attracts media attention. Case studies, white ... stories, how-to articles can all grab media attention. Editors and reporters ...

Supplier Directory

 
1. SCBmedia, London
Areas of Expertise: CPA, CPC & CPM advertising, SEO, Affiliate Marketing.....
Clients: Not given.
2. Oscar Media, 12 - 14 Whitfield Street, London
Areas of Expertise: Online and interactive marketing. Working across all platforms we deliver bespoke digital solutions for each of our clients ranging from Search Marketing to Design and Build......
Clients: Starwood Hotel Group, Walt Disney Parks and Resorts, Lycos UK, Radisson Edwardian
3. Tangozebra, London
... digital arena. Our solutions are the rich media standards in the UK and have ... campaign. Digital marketing services: rich-media solutions, online advertising ... 4BB Digital marketing services, rich media solutions, online advertising ... advertising, digital marketing, rich-media , Rich Media, Usability & Accessibility ...
4. Rich Media Studio, Hammersmith, London
... Rich Media Studio 71 Masbro Road Hammersmith London BC Partners NSPCC ... BC Partners NSPCC 0793 207 3829 Rich Media Studio uses Final Cut Pro to ... production. W14 0LS Midhurst, West Sussex 1-5 £0-£200,000 £0+ , Rich Media ...
5. Clock Ltd, Watford, Herts, South East
... Studios 01923 261166 A coming together of media … New channels of communication ... Clock Full service agency: design, rich media, WAP, Brand consulting, campaign ... marketing, SEO, IDTV. WD4 8RQ design, rich media, WAP, Brand consulting, campaign ...
6. Sovereign Design, Tisbury, Wiltshire, South West
... SpaceandPeople Stayahead Ltd Tree Top Media 01747 871560 Welcome to Sovereign ... in corporate identity, brochures, media rich presentations and database driven ... Corporate identity, brochures, media rich presentations and database driven ... Corporate identity, brochures, media rich presentations, database driven ...
7. New Media Vision Ltd, London
... New Media Vision Ltd A1 Riverside, Wapping wall London London None given ... London None given 020 7702 2240 "New Media Vision specialises in the provision ... provision of bespoke internet and rich media solutions to organisations ... hosting, e-marketing, e-commerce, rich media, flash, search engines, software ...

Glossary

 
1. rich media
Description: An internet advertising term for new internet technologies (such as Java applets, Flash or streaming video). Rich Media advertisements usually incorporate some user interaction......
2. Flash
Description: A multimedia technology developed by Macromedia that allows rich media to be delivered over the world wide web (with the aid of browser plug-in). More recent versions support submission of forms over.....
3. interstitial
Description: A rich media act or demonstration that loads and interrupts a visitor's traffic pattern. An interstitial can be requested, or it can surprise the visitor, depending on its purpose and programming. Us.....
4. Shockwave
Description: A multimedia technology developed by Macromedia that allows rich media to be delivered over the internet. The technology is proprietary, and hence a special browser plug-in must be installed before i.....

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