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129 results
1.
Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout.
We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts.
Here’s what’s contained within:
What is conversion efficiency? Why does it matter?
What is a landing page?
Defining landing page objectives
Measuring landing page effecti.....
2.
SEO Guide - Index Inclusion and Coverage, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility.
We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines).
The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door?
We'll see that there are various reasons why Google Death might occur, fro.....
3.
SEO Guide - On-page Optimization, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to helping you understand On-page Optimization, aka How To Boost Google Rankings By Writing Effective Web Pages.
Your SEO strategy must incorporate On-page Optimization to achieve the best results, and also because formatting and labelling content areas is useful for your users.
This 53-page report tackles the following areas:
Keeping up-to-date with the latest developments in SEO
SEO Success Factor 3: On-page optimization
What is on-page optimization? Why is it important?
Who should coordinate on-page optimization?
Selecting keyphrases for optimization
Occurrence of keyphrase in page body copy
Keyword frequency, density and document length
Keyphrase position on page
.....
4.
Building Effective Landing Pages
Organisation: Marketo,
Price: Free
... Building Effective Landing
Pages Marketo Research shows that just as ... /p> 2. Creating compelling landing
pages for each topic that prospects ... want to research. <p></p> Landing
pages are important for two reasons ... landing
page, so a high-quality landing
page gets better PPC
ranking ...
5.
Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency.
The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency.
Why you need this guide to SEO…
Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors…
Remember that consumers and.....
6.
Paid Search Marketing (PPC) - Best Practice Guide, 15 Nov 2006
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price (£99)
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier.
Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start?
You start here, that’s where.
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....
1.
Upgrading a website? Four key SEO tips for web design firms, 7 May 2008
... tips for web design firms To gain a ranking is not as simple as changing ... Protect Existing Rankings. Many clients will already have rankings in the ... the search engines on the existing pages in their website. If the search ... website. If the search engine finds a page is missing after an upgrade your ...
2.
How to improve your Google rankings, 18 January 2008
... How to improve your Google rankings The way Google works is it uses a ... Google works is it uses a model known as PageRank to decide which sites are the ... which sites are the most important. PageRank is a system of counting links ... incoming links a site has the higher its PageRank and the more Google will trust ...
3.
Andrew Allfrey on SEO - the E-consultancy interview, 10 January 2006
... important elements of on-site or on-page optimisation? Although there ... descriptive page titles. This is the most important ranking factor ... invest time in developing effective page titles. • Ensure that your ... now. What about off-site or off-page optimisation? As I mentioned ...
4.
SEO Ranking Factors - the Rand Fishkin interview, 18 October 2005
... SEO Ranking Factors - the Rand Fishkin interview (###link###2###) Rand ... excellent (###link###4###) Search Engine Ranking Factors study in last week’s ... links very highly, yet I have created pages that rank highly on content alone ... companies all competing for the first page of results, the links you build ...
5.
SiteMorse Police Websites Report and Ranking - February 2006, 17 February 2006
... SiteMorse Police Websites Report and Ranking - February 2006 This months ... tests, 31 sites had less than 10% of pages with failures - Central Scotland ... accessibility A and AA tests on every page. The site with the lowest number ... checking the metadata on the front page, 40% of the sites failed to achieve ...
6.
Google on duplicate content, 22 June 2007
... users want to see a range of distinct pages when they search for something ... Google will list just one version of the page. When the duplicate content ... is clearly an attempt to manipulate rankings, Google says it will ... ... appropriate adjustments in the indexing and ranking of the sites involved." Here ...
7.
Spotplex launches Digg competitor, 25 June 2007
... It claims to offer a more impartial ranking system than the likes of Digg ... topics. To get into ( Spotplex's rankings, bloggers must insert a line ... hours, as well as the total number of pageviews. In addition, Spotplex ... widget that can be added to a blog page to track the popularity of different ...
1.
Landing Page, Internet Marketing Forum, tesswrite, 5 Dec 07
... Landing Page Landing Page Article 6 Landing page optimization Search ... doesn’t rank entire pages but elements of them. Each page is a team working ... overall effect. While each page can produce high rankings and spread to each ... strategies another is to use a landing page strategy. In this case you can ...
2.
Search Engine Optimization for the Rest of Us, Internet Marketing Forum, NowshadeKabir, 23 May 06
... results. Our page recently started to show on the first page of Google ... percent increase of traffic to this page which is pretty much inline with ... you ended up on the second or third page of Google search, you can expect ... move from 2nd and 3rd pages to the much coveted first page will bring an increase ...
3.
Example of an SEO best practice site, Internet Marketing Forum, DaveChaffey, 26 May 06
... interlinking structure which helps distribute PageRank throughout the site. A more ... hierarchical site would have declining PageRank for flight locations and these ... would not perform so well. Many say 'Page Rank' is unimportant these days ... in the sense that Google does rank pages from within a site higher if they ...
4.
PPC & SEO Interview Questions, Internet Marketing Forum, hemanth_freelancer, 9 Oct 07
... Services at an Affordable cost. Top 10 Ranking Solutions Title and Meta ... Search Engine Submission (On page + Off page) Content Changes for SEO ... Sitemap creation Monthly Detailed Ranking Reports Complete Website ...
5.
URL/Keyword strategy and using 301 redirects, Internet Marketing Forum, RichardLamb, 7 Sep 06
... containing rich keywords, set up a landing page, submit it to the search engines ... it to the search engines, wait for ranking, then 301 redirect to our primary ... redirect to our primary domain to a page featuring the same content. ... the same content. Also will a one page website be accepted by Google as ...
6.
Google links vs 'contain the term', Internet Marketing Forum, RebeccaLong, 21 Jul 06
... contain the term' Hi, I have a high ranking webpage linking to me using ... The text is my page's URL, but this does link through to my page. Doe ...
7.
Link building, Internet Marketing Forum, Alexhar, 14 May 07
... for driving traffic or improveing page ranking. The selction of sites inthis ... trffic or improve page ranking. The best way to improve Google ranking is to ...
1.
Greenlight, London
Areas of Expertise: Search Engine Optimisation (SEO), Pay Per Click (PPC), Training, Website Analytics, Consultancy, Submission, Trusted Feed......
Clients: HMV, Monarch Airlines, Asda, Legal & General
2.
ineedhits, Australia, Unknown
Areas of Expertise: Search Engine Optimisation and Submission, Pay-Per-Click Advertising.....
Clients: Sally Malay Mining Ltd, Captain Cook Cruises, Guld-Edge, Angel Connections By Lori
3.
PAY-PER-RESULTS SEO and PAY-PER-LEAD from Strategy Consulting, Bristol, South West
... results pages & analyse how they are ranking in the search engines Page ... content review — we make sure that your pages have the right keyword focus and ... to attract targeted traffic On-page optimisation — we implement optimisation ... on results of our keyword research & page analysis in areas such as title ...
4.
Zoom Group, Hertford, South East
... for you, you will benefit from first page listings with most of the search ... on our books benefits from a first page ranking on the Google search engine ... the superhighway! Type "first page ranking" into the Google search engine ...
5.
Fabweb Internet Services, London
... scripting of each page, Fabweb Internet Services allows each page to become ... collate. This will increase your sites ranking results, and in internet searches ... much wiser investment than buying your rankings in the engines. Web Design ...
6.
youramigo, Rolleston, Notts,, Midlands
Areas of Expertise: Search Engine Visibility; Intelligent Search Engine Optimisation; Multilingual SEO; Paid Inclusion Feeds; Shopping Portal Feeds.....
Clients: YourAmigo is providing it’s world-leading intelligent SEO services to well-known companies such as B&Q Reebok, Thomas Cook and Sony
1.
meta jacking
Description: The practice of copying the meta tags (page description and keywords) from a high ranking website and applying them to a low ranking site to improve its ranking......
2.
PageRank
Description: A measure of a website's popularity, as determined by the algorithm used by Google. PageRank has become such an accurate and important indicator of a site's importance that other search engines have .....
3.
word stuffing
Description: Trying to fit as many keywords into your web page as possible is called word stuffing. The aim of word stuffing is to get a higher ranking on search engines, and listings for as many keywords as poss.....
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