Your search on "
open rate" produced
100 results
1.
Segmentation And Targeting - Roundtable Briefing, April 2006, 30 May 2006
Organisation: E-consultancy, Price: Free for Registered Users
Description: A free (for registered users) mini-report that looks at the issues and trends in Segmentation & Targeting, based on a recent roundtable discussion.
Attendees included: Argos, Box UK, Coremetrics, Cscape, GfK Financial, National Express, Sainsbury’s Bank, Third Aspect and Touch Clarity.
Sign up for your free user account to download this briefing......
2.
Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout.
We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts.
Here’s what’s contained within:
What is conversion efficiency? Why does it matter?
What is a landing page?
Defining landing page objectives
Measuring landing page effecti.....
3.
Exploiting IT Networks to Create Sticky Services
Organisation: Alcatel-Lucent,
Price: Free
... is evolving and expanding at a rapid
rate - good news for service providers ... personalized and blended services through an
open framework that links operator and ...
1.
The subject line is not a marketing device, 8 February 2008
... good subject line encourage someone to open an email? According to deliverability ... influence when deciding whether to open an email: - Know and trust the ... and trust the sender (55.9%) - Opened previous mail and thought valuable ... subject lines that tease people into opening them? The truth is that ...
2.
Beyond opens and clicks: why it’s time for new email metrics, 28 April 2008
... Beyond opens and clicks: why it’s time for new email metrics What would ... only the blunt instruments of open and click rates available to you, you ... newsletter has an average open rate of 25%. Are the same people opening your newsletter ... newsletter every month? One month the open rate falls to 15%. Have you lost ...
3.
Bowers & Wilkins doubles email industry open rate with Lyris UK, 25 March 2008
... & Wilkins doubles email industry open rate with Lyris UK Campaign to promote ... promote new Zeppelin iPod speakers opened by 40% of recipients Over ... promote its new Zeppelin iPod speakers opened the digital marketing message ... speaker manufacturer achieved this open rate, which is double the industry ...
5.
Pure showcases new email software developments at TFM, 25 January 2008
... Intelligent Time Sending - using historical open-rate and click-through data to ensure ... subject line which garners the highest open rate will then automatically be selected ... customers experience a 50% increase in open rates. One-to-one emails are coming ...
6.
Andrew Robinson on Email Marketing, 24 May 2006
... still thinking about “open” and “click-through” rates. --------------- ... content you will get a better response rate. On the other hand if you do not ... marketers have moved their click-through rate to between 50% and 60% through ... effectiveness? Can you provide any examples?Open rates are only useful for trend information ...
1.
Open Rate Accuracy??!!, Internet Marketing Forum, danielb, 21 Jun 07
... Open Rate Accuracy??!! Open Rate Accuracy??!! hi, Tanya, how are you? ... and pieces. The bad bits about open rate inaccuracy: - if images are ... your recipient doesn't count as an open - if they view in the preview ... are supressed, it doesn't count as an open - if your recipient uses a text ...
2.
Average b2b open rates / CTR on e-comms, Internet Marketing Forum, Stevemillers, 19 Jun 08
... rates / CTR on e-comms Average b2b open rates / CTR on e-comms Hi Karen, ... Opt-out. you can expect higher open rate percentage of optin lists with ...
3.
Open Rate Accuracy??!!, Internet Marketing Forum, Tanya3, 21 Jun 07
... Open Rate Accuracy??!! Open Rate Accuracy??!! We have just seen with our ... have just seen with our ESP that open rate measurement is really quite ... there an advantage to measuring these rates? What can be relied on for accuracy ...
4.
How to measure "false positives", and what are average open rates, in B2B email marketing, Internet Marketing Forum, BarneyC, 13 Apr 07
... positives", and what are average open rates, in B2B email marketing How ... positives", and what are average open rates, in B2B email marketing My ... our B2B audience. I think that our open rate as a % of reported successful ... servers are inflating our delivery rate to actaul inboxes? Are there email ...
5.
How to measure "false positives", and what are average open rates, in B2B email marketing, Internet Marketing Forum, danielb, 13 Apr 07
... positives", and what are average open rates, in B2B email marketing How ... positives", and what are average open rates, in B2B email marketing hi ... False Positives How is your open rate measured? Usually there'll be ... email address, will count as a single 'open' of the email. If that's what you ...
7.
Open Rate Accuracy??!!, Internet Marketing Forum, ChloeThomas1, 22 Jun 07
... Open Rate Accuracy??!! Open Rate Accuracy??!! Hi Tanya, I completely ... agree with Daniel. The real value of open rates is in tracking them over time ... etc). But remember not to look at open rates in isolation, look at them ... alongside the more accurate click rates, bounce rates, and conversions (if you ...
1.
RightMedia, London
Areas of Expertise: Online advertising exchange.....
Clients: Looksmart, Tickle
2.
SMS Short Codes, Primrose Hill, London
Areas of Expertise: - SMS Mobile Marketing & Advertising UK
- Mobile Response Marketing
- Premium Rate SMS Short Code Services ~ reverse billing
- Inbound & Outbound Mobile Marketing Campaigns
- SMS Voting
- SMS Reverse Auctions
- SMS Charity Donation Service
- S.....
Clients: BUPA Travel, DIAGEO, COMPUTER CABS, The National Accident Helpline
3.
Filtered Solutions Ltd, London
... books to develop your business and open up large client opportunities at ... the huge overheads and burn rate related to opening up offices in the UK ...
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