Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....

Organisation: E-consultancy, Price: Free
Description: A compilation of Dave Chaffey's useful monthly bulletins for internet marketing professionals. The 'E-Marketing Essentials' are a collection of links to reading material and articles written by Dave and other industry experts, helping to keep e-marketers in the know. Subjects regularly covered include search engine marketing, affiliate marketing, email marketing, online advertising, customer experience management and internet marketing......

Organisation: E-consultancy, Price: Free to event attendees and subscribers.
Description: On 16th November 2005 E-consultancy ran a 1 day event: "Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following: - Dave Mutton - Third Aspect - Mirko Behnert - Avis - Louis Wahl - BCA - Neil Mason - Applied Insights - Ian Jindal - Littlewoods/Shop Direct Group - Dave Chaffey - Marketing Insights - William Reeve - Video Island - Jeremy Tapp - Magicalia Select individual presentations from the links below to download them individually......

Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include broadband penetration, online customer service, user ratings and and social networks. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce .....

Organisation: E-consultancy, Price: Free
Description: Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thought-leader on a subject related to e-commerce, internet marketing or online strategy. In 2005 we notched up more than 40 interviews, covering a wide range of topics and sectors. Interviewees are encouraged to share tips and tricks, to help provide marketers with strategic, practical and actionable insight. The newsletter also contains the latest new media jobs, new E-consultancy reports, industry white papers, forthcoming internet business training workshops, roundtables and supplier showcases. This report is a free compilation of our .....

Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....

Areas of Expertise: Online and interactive marketing. Working across all platforms we deliver bespoke digital solutions for each of our clients ranging from Search Marketing to Design and Build......
Clients: Starwood Hotel Group, Walt Disney Parks and Resorts, Lycos UK, Radisson Edwardian

Areas of Expertise: Email Marketing Software, Email Marketing Listhosting, Email Deliverability Optimisation Service: Emailadvisor, Email Marketing Consultancy and Professional Services.....
Clients: Arsenal, Net-A-Porter, Figleaves.com, Unison

Areas of Expertise: Making business work online through effective marketing strategies... Interactive Marketing Strategy Business analysis Online strategy Brand and market position Usability studies User experience Research Best practice Creative sce.....
Clients: Bank of Ireland, Pink Home Loans, Bristol and West Investments Plc, Douglas Delabie

Areas of Expertise: As a viral marketing specialist our expertise lies in integrated viral marketing campaigns including viral video, viral games and word of mouth marketing as well as web branding and e-commerce project management......
Clients: We have an eclectic collection of clients including: Advanta, Cherry Media, Rainbow Productions, Jump

Areas of Expertise: Marketing Consultant. Specialist in integrated IT, Technology, online and New Media digital media marketing. Comprehensive experience across the full marketing & communications mix in B2B, strategic marketing, customer acquisition & retention - CRM, planning and tactical activity execution......

Description: WHO IS THIS COURSE FOR? You will find this course most useful if you have experience of marketing to affluent customers and are responsible for developing or marketing luxury or premium brands online.....

Description: WHO IS THIS COURSE FOR? You will find this course most useful if you have experience of marketing to affluent customers and are responsible for developing or marketing luxury or premium brands online.....

Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....

Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....

Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....