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Research

 
1. Online Customer Service and Surveys Briefing - Jan 2007, 30 Jan 2007
Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources. Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents. Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......
2. E-consultancy Newsletter Interviews 2005, 21 Dec 2005
Organisation: E-consultancy, Price: Free
Description: Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thought-leader on a subject related to e-commerce, internet marketing or online strategy. In 2005 we notched up more than 40 interviews, covering a wide range of topics and sectors. Interviewees are encouraged to share tips and tricks, to help provide marketers with strategic, practical and actionable insight. The newsletter also contains the latest new media jobs, new E-consultancy reports, industry white papers, forthcoming internet business training workshops, roundtables and supplier showcases. This report is a free compilation of our .....
3. Turn Your Website into a Marketing Powerhouse with Content Management, Site Search and Analytics
Organisation: CrownPeak, Price: Free
... Search and Analytics CrownPeak Many online marketers struggle to manage ... experts say that true SEO is more about copywriting than it is any technical ...

News

 
1. Witty vs descriptive headlines - what works best?, 11 October 2006
... ask me about the difference between online and offline.  In an offline ... a belly laugh or two. But in an online environment wit / puns / rhymes ... be accompanied by a related picture. Online, headlines ideally need to reflect ... to be a negative ranking factor). Online, you need to manage expectations ...
2. Online PR - Capitalisation Is Fine, But CAPS LOCK ISN’T, 14 June 2006
... Online PR - Capitalisation Is Fine, But CAPS LOCK ISN’T You probably know ... stories by distributing press releases online. And you’d be right. But too ... we still receive press releases for online distribution that use CAPITALS ... (WEB). Yes, it is exactly the same online. Think about your CAPS LOCK headline ...
3. E-consultancy Training Program 2006, 24 January 2006
... London, 8th Feb (###link###3###) Online Copywriting, Training Seminar - ... London, 14th Feb (###link###4###) Online Copywriting, Training Seminar - ...
4. The 12 fundamentals of e-commerce, 18 July 2006
... commerce • The most important thing online is the user experience. It can ... prospective customers. Try to create an online experience where users can easily ... contact details (telephone / email) and online customer support options (FAQ ... clutter. • Good copy. Copywriting is just as important online as it is offline ...
5. Lee Odden talks about SEO, PR and blogging, 30 May 2006
... Lee Odden is President of TopRank Online Marketing, a search marketing ... specialising in search engine optimisation, online PR and blog marketing.  A ... Marketers seem to finally be realising that online PR and SEO go hand in hand. Can ... Coveted link sources include major online publications, educational or ...
6. Online media planning - the Caroline McGuckian interview, 25 October 2005
... Online media planning - the Caroline McGuckian interview Caroline McGuckian ... at, in terms of overall adoption of online as a channel for customer acquisition ... am somewhat disheartened by today’s online channel.  When I speak to ... commerce department are responsible for online advertising not me!"; clarity ...
7. Interview with Bryan and Jeffrey Eisenberg of Future Now, 24 May 2005
... They are co-authors of Persuasive Online Copywriting and the newly top-selling ... Action: Secret Formulas To Improve Online Results. 1. What’s your background ... BE: Chris, my first experiences online was back in 1982 when I setup ... the top 3 obstacles to buying from an online retailer”. Many retailers are ...

Forum

 
1. E-marketing Essentials - October 2005, Internet Marketing Forum, DaveChaffey, 30 Sep 05
... on how to track your reputation online. Useful tips on corporate blogs ... 2. Seven Principles of Effective Online Ads ==================== ... Challenge is a great example of how an online campaign can involve people over ... There are many good US books on online copywriting, but until now, ...
2. Online copwriting course suggestions, Internet Marketing Forum, vivien, 11 May 07
... Online copwriting course suggestions Online copwriting course suggestions ... You should have a look at our Online Copywriting course, which covers ... covers the principles of copywriting and how effective copywriting can influence ... ahieve this. I am looking to improve our online content to give our customers ...
3. Online copwriting course suggestions, Internet Marketing Forum, danielb, 11 May 07
... Online copwriting course suggestions Online copwriting course suggestions ... Talin, how are you? There are a few online courses, but (having done a couple ... resources: Books ( Persuasive Online Copywriting ( Web Copy That ...
4. PPC copywriters, Internet Marketing Forum, Chris-II, 30 Jan 08
... PPC copywriters Hi there, We are a copywriting company ( - inspiration ... main area of business and expertise is online writing for SEM. Please feel ... campaign adverts for a client or any other online writing. All the best Chris ...
5. Online content, Internet Marketing Forum, Chris-II, 23 Oct 07
... Online content Online content Hello Lisa, First allow me qualify my ... qualify my words by saying I run a copywriting company. Having written ... business, what you really need is an online copywriter who produces what ...
6. How can I go from working in offline PR to online?, Internet Marketing Forum, katy.howell, 24 May 06
... I go from working in offline PR to online? How can I go from working in ... working in offline PR to online? Hi James Online PR, like its offline ... know about reputation management and copywriting that is on message is just ... delighted to talk to you. We do both online PR and offline B2B PR for companies ...
7. Staffing Size for Web Team?, Internet Marketing Forum, dcjarvis, 12 Feb 08
... want to consider areas such as: 1. Online marketing, inc PPC, SEO, affiliates ... design to develop and enhance your online proposition 3. Technical development ... changes to improve performance 8. Copywriting and content management to ...

Supplier Directory

 
1. Hoop Associates, Clerkenwell, London
Areas of Expertise: Integrated Branding, communication strategy, User Experience Design, Search Optimisation, email marketing, online advertising, Standards compliant web develpment, Content Management, Online PR, copy writing, design for print......
Clients: PEPSICO, Grosvenor, Crossrail, TfL
2. Prompt Communications Ltd, London
Areas of Expertise: Public Relations, Email Distribution, Customer Marketing.....
Clients: BMC Software, Hercules, KANA, NetEvidence
3. Simply Online Marketing, Unknown
... Simply Online Marketing Not given. Unknown Agape Community Church ... Guy Morse-Brown 029 2061 757 Simply Online Marketing was created in 2006 ... small companies who felt that their online needs were being overlooked by ... We believe that by specialising in online marketing we can offer a focused ...
4. Katy Howell, Consultant
Areas of Expertise: PR and Communications for the digital industry. Experienced in all aspects of public relations (PR). Specialise in understanding the implications, analysing the trends and knowing the influencers across the Internet, mobile and interactive TV (iTV)sectors to deliver authoritative and effective public relations. Expertise ranges from strategic marketing communications and planning through to tactical PR. Capability extends across the disciplines o.....
5. Resonates, Reading, South East
... Copywriting, Online PR RG7 4SA Copywriting, Online, PR , General / Other ...
6. Muse Publishing, Salisbury, Wiltshire, South West
... assignments) around the world including online work for the following: Arrival ... custom publishing. We specialise in online writing (e.g. web pages) / web ... with any queries. Thank you. Copywriting, online journalism, feature writing ... writing, columns, proofreading. SP2 7RZ Copywriting, Editorial, Web content ...
7. QiQ, Northamptonshire, Midlands
... prospective customers get the most from online media. QiQ combine strategic ... sites, but about integrating broader online media issues into your way of ... you decide what you should do with online media and then help you do it ... Project Management, Creative Services, Copywriting, Technical Integration, ...

Events

 
1. Advanced Online Copywriting - London Workshop, 27 Nov 2008
Description: This course allows you to send us some of your work and have our expert look at it and give their feedback to you on the day. This work will also provide the basis for many of the day's exercises and .....
2. Online Copywriting- London Seminar, 11 Jun 2008
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....
3. Online Copywriting- Manchester Seminar, 26 Jun 2008
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....
4. Online Copywriting- London Seminar, 11 Sep 2008
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....
5. Online Copywriting- London Seminar, 4 Nov 2008
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....

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