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Research

 
1. SEO Guide - Index Inclusion and Coverage, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility. We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines). The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door? We'll see that there are various reasons why Google Death might occur, fro.....
2. Online Customer Service and Surveys Briefing - Jan 2007, 30 Jan 2007
Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources. Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents. Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......
3. Internet Statistics Compendium - May 2008, 18 Mar 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include broadband penetration, online customer service, user ratings and and social networks. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce .....
4. Best Practices in Interactive Marketing: A Strategic Approach to Segmentation
Organisation: Interwoven, Inc., Price: Free
... How can we get the most out of our online advertising spend&#63; How can ... your customers&#44; effectively target content and offers&#44; and test your ... ongoing basis. <p></p> Online segmentation and content targeting provide ...
5. Akamai Application Performance Services for the Manufacturing Industry
Organisation: Akamai Technologies, Price: Free
... personalities. They&#39;re the ultimate B2B online channel&#44; with high&#45;function ... 44; with personalized&#44; engaging content and applications for brand& ... Akamai to rev up their applications and content. <p></p> Akamai Technologies ... problem spots. Akamai deliver your content and applications closer to end ...
6. The Importance of Delivering a Great Online Video Experience
Organisation: Akamai Technologies, Price: Free
... The Importance of Delivering a Great Online Video Experience Akamai Technologies ... With the increased popularity of online video content&#44; now is the time ... time for publishers to experiment with online video as a new means of storytelling ... 44;319 online consumers found 46 percent of online consumers watch online ...
7. Security Trends 2008
Organisation: Kaspersky Lab, Price: Free
... 44; it&#39;s always been about the content&#44; and it will always be about ... was still about content &#45; the sensitive or valuable content that was ... re&#45;invention of organized crime online. It&#39;s time to take a hard ... ourselves and our attitudes towards online security&#44; but also at the ...
8. Solving the Storage Challenges Inherent with Digital Media
Organisation: DataDirect Networks, Price: Free
... Networks More content is being stored online and will remain online for longer ... massive amounts of digital and streaming content</li> <li>Provides shared ...
9. Best Practices in Interactive Marketing: Drive More Value from Your Online Presence
Organisation: Interwoven, Inc., Price: Free
... Marketing: Drive More Value from Your Online Presence Interwoven, Inc. ... companies scrambled just to get their online presence established&#44; creating ... more than an electronic brochure. Once online&#44; many companies quickly saw ... #45;centric business model that is content&#45;driven&#44; collaborative ...

News

 
1. AOP UK Census 2008 – UK Digital Publishers report 52% total growth in digital revenue, 8 April 2008
... period last year, in the Association of Online Publishers (AOP) sixth annual ... Additionally revenue from online advertising increased 33% and content revenue increased ... anticipated by AOP members for the online publishing industry in 2008: ... industry in 2008: personalisation of content and targeting. Ruth Brownlee ...
2. Men are from YouTube, women are from Hulu, 18 February 2008
... and perhaps most importantly, Nielsen Online discovered that: "Among network ... Websites, most viewers also watched video content on YouTube." Michael Pond ... Michael Pond, a media analyst for Nielsen Online, commented: “Network websites ... discovery, and consumers are likely to view content on more than one.” For instance ...
3. Majority of magazine website users access content online only, 2 August 2007
... of magazine website users access content online only The two companies plan ... to read the online content only. 90% of men ready only the online version ... of the magazine are choosing to read online instead, affecting the offline ... separate Nielsen study recently found that online newspaper websites have been ...
4. Young people behind surge in online music sales, 9 November 2006
... Young people behind surge in online music sales Key findings of the report ... streaming or downloading audio and video content from the internet. - Men ... download market was responsible for 43% of online spend, and two-thirds of Britons ... thirds of Britons have now watched online video content. Movies were the most ...
5. iCrossing strengthens connected digital marketing services with content and media team appointment, 23 April 2008
... connected digital marketing services with content and media team appointment ... marketing company, has strengthened its Content and Media team with the appointment ... appointment of Tamsin Hemingray as Content & Media Strategist. Tamsin ... copywriters that form part of the 14-strong Content & Media department at iCrossing ...
6. Online PR strategy - interview with Sally Falkow, 26 July 2006
... Online PR strategy - interview with Sally Falkow Sally Falkow has created ... blog at You have described the “New Online PR process” as: 1) Listen, 2 ... this please? Listen first: Monitor the online conversations. Find out who is ... you have detractors? Deliver relevant content: Once you feel you have your ...
7. Paul Phillips talks about Content Automation, 28 February 2006
... Paul Phillips talks about Content Automation Paul Phillips is founder ... engagement and revenues derived from online interactions. The concept ... the greatest response value. In the online world rather than deciding whether ... typically deciding which communication or content from an available set, will ...

Forum

 
1. Online content, Internet Marketing Forum, Chris-II, 23 Oct 07
... Online content Online content Further can I add my shame for not checking ...
2. Online content consultant, Internet Marketing Forum, obiwan, 23 May 06
... Online content consultant Online content consultant I guess that answers ...
3. Use of sub-domains, Internet Marketing Forum, PayPerClick, 27 Jun 07
... such as duplicate content. Using subdomains is ideal for ( online reputation ... the obvious benefit of dividing up content. However from an ( SEO point ... domain is not impacted by the change in content. Hope that helps (http ... Operator of ( Optimised Media,( UK Online Marketing solutions. Services ...
4. Will Social Networks and Vertical Search challenge Google?, Internet Marketing Forum, AndyBlack, 28 Feb 07
... increasing preference of consumers for online access and the huge presence ... masks its principal weakness. As media content and advertising revenues fragment ... thousands and thousands of “vertical” online communities based on lifestyle ... niche communities with totally relevant content and requirements. However, the ...
5. How print publishers can expand online revenues, Internet Marketing Forum, Daniel_Rowles, 6 Aug 07
... How print publishers can expand online revenues How print publishers can ... online revenues Tackling the switch to online production and monetising ... t simply a case of replicating content online. Many print publications ... audience to free online content. What can you do to monetise your online offering ...
6. SEO for our Japanses website, Internet Marketing Forum, BorislavKolev, 15 Apr 08
... Yahoo!’s algorithm takes a more content based approach to the search ... highly in its algorithm. As on page content, good page titles are what appears ... Yahoo!’s policy, of rewarding page content heavily. For more ( SEO ... Articles visit our ( Online Business Guide ( Online Business Guide ...
7. RE: Charging for content online, Internet Marketing Forum, obiwan, 5 May 06
... Charging for content online RE: Charging for content online As an online publisher ... they have to pay again once new valuable content is published. Dan ...

Supplier Directory

 
1. Hoop Associates, Clerkenwell, London
Areas of Expertise: Integrated Branding, communication strategy, User Experience Design, Search Optimisation, email marketing, online advertising, Standards compliant web develpment, Content Management, Online PR, copy writing, design for print......
Clients: PEPSICO, Grosvenor, Crossrail, TfL
2. Leftfield Digital, 77-91 New Oxford Street, London
Areas of Expertise: Web Design & Build, eCommerce Solutions, Content Management Systems, Online Marketing, Online Strategy, Intranets/Extranets, , Banner Advertising, Campaign Microsites & Hosting. Bespoke Development, Alfresco Document and Web Content Management, Elast.....
Clients: AIG (UK) Ltd, Government of the Isle of Man, Fred.Olsen Cruise Lines, AK IT Solutions
3. Web Efforts, Birmingham, Midlands
Areas of Expertise: Search Engine Optimization, Content Management, Online PR, Search Engine Optimisation, SEO, web marketing, online publicity, CMS, internet marketing, Digital marketing.....
Clients: pairstrade.com, saphere.co.uk, thejetskireview.com
4. Touch Clarity, London
... is the leading provider of on demand content targeting and revenue optimization ... software for the online channel. Our software learns which content and propositions ... most effectively drive revenue from online visitors and automatically targets ... automatically targets them with that content. Using transparent auditing ...
5. WORKSsitebuilder, Putney, London
Areas of Expertise: Content Management, Intranets, Extranets, Search Engine Optimisation (SEO), Online Marketing, Online Communities, Subscription Management, Website Analytics, E-commerce catalogue, Email marketing,.....
Clients: Bedford Borough Council, Business Monitor International, Dunhill, Faircount Media Group
6. Netsite, Kent, South East
... holders. Web application include: Web Content Management - which enables you ... to your website. Online recruitment systems - online recruitment is ... an enterprise level, effective and content-rich system for a world of business ... effective design. Web Content Management Systems, Ecommerce, Online Recruitment ...
7. Signals, Henley on Thames, South East
... about results. Our services include online advertising, e-mail marketing ... mail marketing, website development, content managed solutions, cd-rom development ... development, flash animation and consultancy. Content Management, E-Commerce, E-Mail ... Commerce, E-Mail Marketing, Online Advertising RG9 2AA Content, Management, E ...

Events

 
1. Social Media - Measurement, Managing Reputation and Monetisation - London, 6 May 2008
Description: This one day social media marketing training course is presented by a panel of experts from social media marketing, digital marketing and public relations disciplines. For some marketers, testing s.....
2. Advanced Online Copywriting - London Workshop, 4 Jun 2008
Description: This course allows you to send us some of your work and have our expert look at it and give their feedback to you on the day. This work will also provide the basis for many of the day's exercises and .....
3. Online Copywriting- London Seminar, 11 Sep 2008
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....
4. Online Copywriting- London Seminar, 4 Nov 2008
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....
5. Online Copywriting- Manchester Seminar, 6 Nov 2008
Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....

Glossary

 
1. AIFF
Description: Audio Interchange File Format, a sound file format common on Macintosh systems......
2. MOV
Description: The file extension given to videos stored in Apple's Quicktime file format......
3. webify
Description: To convert paper or electronic documents into a form that can be published online and read with a web browser......
4. Adwords
Description: The CPC advertising system developed by Google and widely regarded as one of the most effective methods of advertising online. Adwords displays very short text ads next to search results and content .....
5. portal
Description: A web site designed to be the first web page that a user visits each time they browse the web. Portals provide news, information and links, sometimes focused on a particular subject. They usually ha.....
6. webcasting
Description: Webcasting usually refers to "push technology", where users can subscribe to content that is automatically delivered to their computer as soon as they connect online. However the term is now also use.....
7. 10HD
Description: Ten High Day busy period. A measure of the peak load on a network. It is calculated by averaging the load during the busiest hour of each of the 10 busiest days of the year......

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