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Research

 
1. Online Customer Service and Surveys Briefing - Jan 2007, 30 Jan 2007
Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources. Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents. Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......
2. E-consultancy Newsletter Interviews 2005, 21 Dec 2005
Organisation: E-consultancy, Price: Free
Description: Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thought-leader on a subject related to e-commerce, internet marketing or online strategy. In 2005 we notched up more than 40 interviews, covering a wide range of topics and sectors. Interviewees are encouraged to share tips and tricks, to help provide marketers with strategic, practical and actionable insight. The newsletter also contains the latest new media jobs, new E-consultancy reports, industry white papers, forthcoming internet business training workshops, roundtables and supplier showcases. This report is a free compilation of our .....
3. The Importance of Delivering a Great Online Video Experience
Organisation: Akamai Technologies, Price: Free
... The Importance of Delivering a Great Online Video Experience Akamai Technologies ... With the increased popularity of online video content, now is the ... time for publishers to experiment with online video as a new means of storytelling ... 44;319 online consumers found 46 percent of online consumers watch online ...
4. NetAcuity: The Industry Standard for IP Intelligence Technology
Organisation: Digital Element, Price: Free
... business by improving the effectiveness of online endeavors and applications&#44 ... reach and relevance through targeted online ads; automate local search results ...
5. Customer Stories: Plenty of Fish
Organisation: PEER 1, Price: Free
... Stories: Plenty of Fish PEER 1 Google Adsense millionaire Markus Frind&#44 ... morphed quite unintentionally into an online dating center. The site has continued ... ever since and is now the No. 1 free online dating site in the world&#44 ... fatter as well thanks to the Google ads he runs on the site. He has also ...
6. Making Strides with VoIP, 1 Jul 2005
Organisation: CIO Decisions, Price: Free
... of its advertising budget on print ads. But 75% of home buyers begin their ... of home buyers begin their searches online. CEO David Michonski suspected ... them. 0kb HTML July , General / Other, Online Advertising ...

News

 
1. Online Video Advertising: is it worth it?, 23 January 2008
... Online Video Advertising: is it worth it? BurstMedia's research provides ... is that consumers are in love with online video. Of the 2,600 respondents ... study, 72.1% view online video content and 58.8% view online video content ... heaviest consumers of online video. Given all this, online video ads are going ...
2. Report shows effect of online ads on offline behaviour, 1 August 2007
... Report shows effect of online ads on offline behaviour Highlights from ... shopping consumers are exposed to online ads,  the report suggests that they ... the sales revenue generated from the online advertising was from offline ... every $1 they spent online. - However, display ads have a greater effect ...
3. Online newspaper ad revenues rise, print ads fall, 4 September 2007
... Online newspaper ad revenues rise, print ads fall But print ad revenues ... 8bn in Q2 this year. The rise in online ad revenues has also not been ... people choose to read news online is whether online ad revenues will be ... content. Related stories: ( US online media spending to overtake newspapers ...
4. TV more engaging online - study, 7 January 2008
... TV more engaging online - study There was also good news for advertisers ... reportedly 47% more engaged in ads shown during online TV shows. The study ... slightly higher levels of engagement online than average. Related research ... plans ( Google launches in-video ads on YouTube ( One in 10 will ...
5. Consumers keen to avoid online ads - study, 28 September 2007
... Consumers keen to avoid online ads - study Key findings from the ( survey ... group, 42% read blogs and 41% watched online video. - 40% of all age groups ... over 60s also created content. Online advertising - 28% of all consumers ... to avoid seeing ads. - 76% of all consumers found online ads more intrusive ...
6. ITV swells crew to chase online ads, 25 October 2006
... ITV swells crew to chase online ads ITV's outlook has waned in recent ... advertising spend from traditional to online media, resulting in a forecast ... The new recruits, however, bring online sales experience from previous ... of new recruits with a wide array of online experience to our sales team ...
7. Google widens ban on gambling ads, 7 June 2007
... Google widens ban on gambling ads Now the ban in the UK has been extended ... "Advertising is not permitted for online casinos, sports books, bingo ... primary purpose of driving traffic to online gambling sites. "This includes ... is not limited to, the promotion of online casinos and gambling activities ...

Forum

 
1. IAB online adspend figures 2005 - is the IAB guilty of spin?, Internet Marketing Forum, chrisl, 5 Oct 05
... IAB online adspend figures 2005 - is the IAB guilty of spin? IAB online ... is the IAB guilty of spin? IAB online adspend figures 2005 - is the IAB ... 2005 - is the IAB guilty of spin? ( Online advertising is worth £1bn in ... issued by the IAB UK. Great news for online ad agencies, portals and publishers ...
2. IAB online adspend figures 2005 - is the IAB guilty of spin?, Internet Marketing Forum, AndyHoustoun, 6 Oct 05
... IAB online adspend figures 2005 - is the IAB guilty of spin? IAB online ... is the IAB guilty of spin? IAB online adspend figures 2005 - is the IAB ... look try to adopt the same approach online. To try and understand the share ... understand the share of offline vs online spend, you have to try and give ...
3. Online Video ads, Internet Marketing Forum, FabriceSabo, 31 May 07
... Online Video ads Online Video ads Hello I have a couple of questions here ... I am exploring the subject of online video ads and I am wondering: - ...
4. Can anyone recommend a web agency, Internet Marketing Forum, achayan, 5 Dec 07
... adScriber™ Program for Free online advertising. “I just signed up and my ... Holidays here, I’m pleased to be a tyBit adScriber™ and AIT web hosting customer ... search engine optimization (SEO) for its adScriber™ hosting customers to increase ... natural rankings in tyBit™. The adScriber™ Program provides tyBit™ subscribers ...
5. PPC Bid Management & Optimisation Tools, Internet Marketing Forum, achayan, 5 Dec 07
... adScriber™ Program for Free online advertising. “I just signed up and my ... Holidays here, I’m pleased to be a tyBit adScriber™ and AIT web hosting customer ... search engine optimization (SEO) for its adScriber™ hosting customers to increase ... natural rankings in tyBit™. The adScriber™ Program provides tyBit™ subscribers ...
6. Adprecision launches new contextual ad serving system replacing Adsense - comments welcome, Internet Marketing Forum, Yodey1, 1 Apr 08
... contextual ad serving system replacing Adsense - comments welcome Adprecision ... contextual ad serving system replacing Adsense - comments welcome   Hello ... classifieds section of the The Times Online also, here ..... ( As you can ... point you in the direction of Times Online advertising Account Managers ...
7. Will Google acquire Experian?, Internet Marketing Forum, AndyBlack, 1 Jun 07
... AOL and Yahoo the ability to place ads on sites other than its own, measure ... measure the effectiveness of these ads and also target advertising based ... growing ability to collect information online is eroding privacy. Companies ... e-mail accounts, search queries and online calendars. Will these companies ...

Supplier Directory

 
1. i-level, 20-22 Great Titchfield Street, London
Areas of Expertise: Digital Marketing & Media services: Digital Media Planning and Buying, Paid Search Marketing, Search Engine Optimization, Social Media, Partnerships, Mobile, Email marketing, Data analysis, Affiliate Marketing, Brand Reputation Management......
Clients: Orange, COI, Next, WWF
2. Hoop Associates, Clerkenwell, London
Areas of Expertise: Integrated Branding, communication strategy, User Experience Design, Search Optimisation, email marketing, online advertising, Standards compliant web develpment, Content Management, Online PR, copy writing, design for print......
Clients: PEPSICO, Grosvenor, Crossrail, TfL
3. Ideastream Ltd, South East
... industry recognised and award winning online designers, search engine promotion ... line of dynamic email technology and online promotion solutions dedicated ... strategically promote your company, deepen your online credibility and convert targeted ... microsites, rich media banner ads, suite of online marketing tools. OX4 4GP ...
4. ADS Group Ltd, London
... ADS Group Ltd Crown House, North Circular Road London Baileys BBC ... owned UK company. We are a full service online commerce agency. Our services ... consulting through to constructing online technical solutions. From the ... mere expertise in database/desktop online applications. Not content ...
5. Zn Space, London
... best - we'll help build and develop an online media strategy that works for ... ll work with you, helping you to set online advertising budgets, establishing ... Reducing cost per sales by 24%" is. Online advertising Not given advertising ... advertising, promotions, CPM, banner ads, sponsorships, micro sites ...
6. Rupiz Media, London
... Gifts 0800 097 0237 Rupiz Media is the online media agency of Rupiz Infotech ... It provides 360 degrees solutions in online marketing to its clients, thereby ... provide its clients here, excellent online marketing solutions and meticulous ... affiliate marketing, display ads, video ads, SMS and MMS marketing etc ...
7. ad pepper media, London
Areas of Expertise: Online sales, service organization, lead generation, affiliate marketing and online advertising.....
Clients: Nokia, Siemens, Procter and Gamble, Volvo

Events

 
1. Managing Digital Teams - Afternoon - London, 22 May 2008
Description: Where is your organisation in terms of capability maturity? • Why is knowing where you are critical? • How can you plot where you are and where you are heading? What functions does a digital tea.....
2. Managing Digital Teams - Afternoon - London, 14 Oct 2008
Description: Where is your organisation in terms of capability maturity? • Why is knowing where you are critical? • How can you plot where you are and where you are heading? What functions does a digital tea.....

Glossary

 
1. Adwords
Description: The CPC advertising system developed by Google and widely regarded as one of the most effective methods of advertising online. Adwords displays very short text ads next to search results and content .....
2. ROS
Description: Abbreviation of "Run Of Site". An online advertising campaign where the website managers get to choose where and when the ads run on the website. ROS can also mean Run Of Schedule, where a TV advert.....
3. clickthrough
Description: Usually in terms of banner ads. Clickthrough rate describes the proportion of web visitors that click through a banner ad linking to a third party. A banner advertisement is doing extremely well if it.....
4. reach
Description: A web metric, measuring the percentage of people in a demographic reached by a website within a time period. Reach is used by advertisers to determine how effective a website will be in reaching the .....

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