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Research

 
1. Search Engine Marketing Buyer's Guide 2006, 16 May 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....
2. Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout. We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts. Here’s what’s contained within: What is conversion efficiency? Why does it matter? What is a landing page? Defining landing page objectives Measuring landing page effecti.....
3. Site Search Buyer’s Guide 2006, 26 Jun 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience. The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors. The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets. It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players. Trends within this market include: - Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives. - Increased focus on user experience, incl.....

News

 
1. The symbiosis of brand trust and optimised on-site search, 17 July 2006
... brand trust and optimised on-site search Site search is often labeled ... then sidelined. We all know that site search is related to user experience ... experience. We also know from our ( On-site Search Buyer's Guide that it’s a ... looking to add or improve their onsite search in 2006. ( The same report tells ...
2. On-site Search – is it only about search?, 27 April 2007
... On-site Search – is it only about search? Shoppers entering an online ... they want – the navigation bar and search. Comparing online shopping to ... shop and looking at the shelves, while search is similar to approaching the ... This important insight sheds new light on the dimensions to be considered when ...
3. Ten site search tips, 4 February 2008
... Ten site search tips Customers will often use the search box on a site ... This means that an effective site search tool is not only important ... improving your site search: - Location of search box Most search boxes ... risk annoying them. - Intelligent search suggestions People have come ...
4. UK Site Search market to grow to £26 million in 2006, 29 June 2006
... UK Site Search market to grow to £26 million in 2006 Etailers invest in ... in 2006 Etailers invest in website search functionality to improve user ... size of the UK market for Site Search technology on customer-facing websites ... published in E-consultancy’s 2006 Site Search Buyer’s Guide ( . Online ...
5. Andrew Allfrey on SEO - the E-consultancy interview, 10 January 2006
... Andrew Allfrey on SEO - the E-consultancy interview Andrew Allfrey is ... of e-Prominence Limited, a Scottish search engine optimisation and pay per ... experience within the search industry and offers ethical search marketing advice ... the most important elements of on-site or on-page optimisation?  Although ...
6. Coremetrics Connect launches to optimise online marketing ~ technology platform integrates online marketing with certified partners ~, 28 February 2008
... digital marketing applications, including search, online content optimisation ... performance, and campaign optimisation based on the most comprehensive and accurate ... management across channels.” The report goes on to say that “given the scope of their ... measure overall performance, and deliver on the promise of integrating marketing ...
7. “How’s my search?” online retailers ask. Celebros answers., 11 April 2007
... “How’s my search?” online retailers ask. Celebros answers. Celebros ... answers. Celebros analyses shops’ onsite search according to seven parameters ... help. Or, in other words, due to the search function in the shop which frequently ... shops aware of the impact their search has on their shoppers, conversion ...

Forum

 
1. Great examples of onsite search interfaces, Internet Marketing Forum, Ashley, 15 Nov 05
... examples of onsite search interfaces Great examples of onsite search interfaces ... interfaces Have you got examples of great site search interfaces?  This morning ... This morning the ( Amazon.com Diamond Search interface was pointed out to ...
2. Search Engine Friendly e-Commerce Software, Internet Marketing Forum, LUCYBOSTOCK, 12 Jan 07
... Search Engine Friendly e-Commerce Software Search Engine Friendly e-Commerce ... I just came across your post re: a search engine friendly software package ... looking feel free to contact us (details on site) and we can set up a virtual ...
3. Great examples of onsite search interfaces, Internet Marketing Forum, jbovard, 15 Nov 05
... examples of onsite search interfaces Great examples of onsite search interfaces ...
4. Great examples of onsite search interfaces, Internet Marketing Forum, jbolton, 16 Nov 05
... examples of onsite search interfaces Great examples of onsite search interfaces ...
5. Web development costs for a database subscription service, Internet Marketing Forum, Topcatt, 29 Aug 07
... time zone. Thanks, Byron... On 14:46:16 24 August 2007 onlinefire ... password protection (for example changed on monthly basis) to ensure passwords ... to allow for purchases to be made on the site - Use of RSS feeds from ... sites to facilitate the following - Search queries across either the whole ...
6. Great examples of onsite search interfaces, Internet Marketing Forum, Minna, 10 Jan 06
... examples of onsite search interfaces Great examples of onsite search interfaces ...
7. How do they do this?, Internet Marketing Forum, danielb, 6 Dec 06
... will move up the google rankings. search engine rankings are defined by ... defined by two main types of factor: on-site factors (eg. title tag, body ... title tag, body content, etc) and off-site factors (eg. number of inbound ... registration details, level of trust the search engine attributes to the linking ...

Supplier Directory

 
1. ChannelAdvisor UK Ltd, Richmond, London
Areas of Expertise: Multi-Channel Selling, Marketplace Management solutions (eBay & Amazon), Comparison Shopping, eCommerce Stores, Natural Search Optimisation, Paid Search.....
Clients: Hewlett Packard, Schuh, Creative Labs, Packard Bell
2. Oscar Media, 12 - 14 Whitfield Street, London
Areas of Expertise: Online and interactive marketing. Working across all platforms we deliver bespoke digital solutions for each of our clients ranging from Search Marketing to Design and Build......
Clients: Starwood Hotel Group, Walt Disney Parks and Resorts, Lycos UK, Radisson Edwardian
3. Purple Consultancy, London
... offer an unrivalled service to clients on both sides of the recruitment fence ... contingency recruitment, search and selection, on-site consultancy through ... contingency recruitment, search and selection, on-site consultancy, company ... contingency recruitment, search, selection, on-site consultancy, company ...
4. Smart Traffic, Cornwall, South West
Areas of Expertise: Organic SEO, full onsite optimisation, link building services, content development......
Clients: We supply link building services to other industry leading SEO companies as well as full SEO services direct to clients predominantly in the SME arena. Please see our home page for selection of clients.
5. 1st Graphic Services, Wiltshire, South West
... 01985 844905 "1st Graphic is a Web Site Design Agency, based in Wiltshire ... for over 3 years and pride ourselves on offering a very personal service ... transferred into reality and the site they imagined is the site they get. We have ... integration, programming, domain names, search engines, Flash, Shockwave, maintenance ...
6. Web Gravity, London
... Highgate Road, London London Sample of Search Clients include: AVIS easyJet ... chip corporates) as well as the major search engines, to provide industry ... kind in the UK. Our latest suite of on demand analytics and reporting enables ... Ajax technology. Web Gravity is a search engine marketing consultancy ...
7. WORKSsitebuilder, Putney, London
Areas of Expertise: Content Management, Intranets, Extranets, Search Engine Optimisation (SEO), Online Marketing, Online Communities, Subscription Management, Website Analytics, E-commerce catalogue, Email marketing,.....
Clients: Bedford Borough Council, Business Monitor International, Dunhill, Faircount Media Group

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