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1. Mobile Marketing - Roundtable Briefing, June 2007, 1 Jun 2007
Organisation: E-consultancy, Price: Free
... Mobile Marketing - Roundtable Briefing, June 2007 E-consultancy E-consultancy ... on an E-consultancy roundtable about Mobile Marketing held in 2007 (registration ... practice and case studies -) Maturity of mobile marketing and role in multi-channel ... channel mix -) Consumer use of mobile internet -) Mobile search -) Spam and ...
2. Eliminating the Mobile Blind Spot - Extending Enterprise Security Coverage and IT Reach
Organisation: Alcatel-Lucent, Price: Free
... Eliminating the Mobile Blind Spot - Extending Enterprise Security Coverage ... networks and boosts the productivity of mobile professionals, it also makes ... IT managers to ensure the health of mobile laptops and the security of the ... leave the enterprise fall into a "mobile blind spot", outside ...
3. Mobile deployment implementation considerations
Organisation: Nokia, Price: Free
... Mobile deployment implementation considerations Nokia Selecting the ... considerations Nokia Selecting the right mobile devices, choosing the best vendors ... management strategy and securing the mobile workforce are just a few key ... just a few key concerns facing the mobile manager. This podcast details ...
4. Mobile and enterprise management issues
Organisation: Nokia, Price: Free
... Mobile and enterprise management issues Nokia Selecting the right mobile ... issues Nokia Selecting the right mobile devices, choosing the best vendors ... management strategy and securing the mobile workforce are just a few key ... just a few key concerns facing the mobile manager. This podcast details ...
5. How to protect a moving target: Locking down mobile devices
Organisation: CREDANT Technologies, Price: Free
... protect a moving target: Locking down mobile devices CREDANT Technologies ... CREDANT Technologies Attacks on mobile devices are continuously rising ... li>Security features found in common mobile operating systems, like power ... tools that can assert IT control over mobile devices</li></ul> </p> Any security ...
6. Essential Guide to Mobile Deployment
Organisation: Nokia, Price: Free
... Essential Guide to Mobile Deployment Nokia As the push towards workforce ... choose their mobile solutions wisely. Selecting the right mobile devices ... management strategy and securing the mobile workforce are just a few key ... just a few key concerns facing the mobile manager. This E&#45;Guide details ...
7. Mobile Security: Top oversights
Organisation: Nokia, Price: Free
... Mobile Security: Top oversights Nokia Mobile security oversights caused ... place. This podcast explores critical mobile security mistakes and helps you ... learn how you can better manage your mobile security, including: </p><ul ... make <li> Controlling the 8 areas of mobile risk <li> Cutting costs <li> ...

News

 
1. Madwords: the trouble with Google Adwords on mobile, 17 March 2008
... the trouble with Google Adwords on mobile But $21 billion? Next year? ... Google can generate a tenth of that from mobile, in 2009. With numbers like ... has turned into the company’s chief mobile cheerleader, although maybe the ... Here’s ( what Schmidt said about the mobile internet at the Davos conference ...
2. Jonathan Bass talks about Mobile Marketing, 21 February 2006
... Jonathan Bass talks about Mobile Marketing Jonathan started his career ... enhanced by the digital media, he founded mobile interactivity company (###link ... some kind of ongoing resistance to mobile marketing among client-side marketing ... some clients and mobile has been lumped in with it. However mobile is firmly ...
3. Q&A: Future Platforms’ Sergio Falletti on mobile usability, 22 January 2008
... Future Platforms’ Sergio Falletti on mobile usability ----------------- ... ------------------ Where is the mobile web on the user experience curve ... services, including for ( trutap (a mobile social networking app), which ... s even more worthwhile doing it for mobile development, as it can help shift ...
4. DoubleClick Mobile Integrates with mobile ad networks, 30 April 2008
... DoubleClick Mobile Integrates with mobile ad networks London – April 30 ... services, today announced that DoubleClick Mobile, the company’s advertising delivery ... delivery system for mobile devices, is integrating with mobile ad networks ... including AdMob, Google’s AdSense™ for mobile and Millennial Media’s premium ...
5. Mobile advertising leads the way for social networks, 1 May 2008
... Mobile advertising leads the way for social networks - Flirtomatic highlights ... highlights the success of mobile advertising with its billionth mobile advert - ... Less than a year ago, Flirtomatic, the mobile and online flirting service served ... announced the placement of its billionth mobile advert. Flirtomatic, the UK ...
6. Jaguar dominates US mobile internet with heavyweight banner ad campaign, 1 May 2008
... Jaguar dominates US mobile internet with heavyweight banner ad campaign ... impressions deliver 85,000 unique visitors to mobile internet site so far LOS ANGELES ... Jaguar Cars announces results from its mobile advertising campaign in the USA ... The campaign drives traffic to its mobile internet site (WAPsite), created ...
7. IAB launches Mobile Council with mandate to accelerate mobile marketing, 29 November 2007
... Mobile Council with mandate to accelerate mobile marketing IAB unveils ... and dedicated mobile marketing website Research finds that mobile advertising ... committing too early to the platform Mobile advertising is not ready and ... senior-level marketers suggests that mobile advertising will not come of ...

Forum

 
1. Mobile & handheld usability testing - why it matters, Internet Marketing Forum, TimFidgeon, 27 Jun 06
... Mobile & handheld usability testing - why it matters Mobile & handheld ... usability testing - why it matters Mobile & handheld usability testing ... usability testing - why it matters Mobile phone and PDA usability testing ... critical to your business. In fact, mobile and handheld usability testing ...
2. Mobile & handheld usability testing - why it matters, Internet Marketing Forum, JustinWaganer, 29 Jun 06
... Mobile & handheld usability testing - why it matters Mobile & handheld ... usability testing - why it matters Mobile & handheld usability testing ... 27 June 2006 TimFidgeon wrote: Mobile phone and PDA usability testing ... critical to your business. In fact, mobile and handheld usability testing ...
3. E-marketing Essentials - May 2008, Internet Marketing Forum, DaveChaffey, 2 May 08
... 2008 Topics:Avinash Kaushik interview,Mobile marketing,Google updates,social ... engagement and retention. 2. ( Mobile marketing campaigns case study ... campaigns case study and free e-book Two mobile marketing case studies courtesy ... the IDM and a a 100 page+ e-book on mobile marketing and advertising courtesy ...
4. Mobile Video Streaming Testing, Internet Marketing Forum, billyao, 5 Apr 08
... Streaming Testing Mobile Video Streaming Testing you can try ( mobile video ...
5. Working Draft: Mobile Web Best Practices, Internet Marketing Forum, PaulWalsh, 21 Oct 05
... Mobile Web Best Practices Working Draft: Mobile Web Best Practices The ... the First Public Working Draft of ( Mobile Web Best Practices 1.0. The draft ... Web sites intended for delivery to mobile and small-screen devices. ... specialists. Read about the ( W3C Mobile Web Initiative, a joint effort ...
6. New top level domain hampering the 'one web' best practise?, Internet Marketing Forum, PaulWalsh, 4 Jul 05
... Internet access from mobile devices. However, today, mobile Web access suffers ... make the Web difficult to use for most mobile phone subscribers. How does ... domain that has been created for the mobile community to promote the use ... the use of simplified websites for mobile devices. The investors of this ...
7. Mobile City Guide information, Internet Marketing Forum, DavidRyder, 22 Apr 08
... Mobile City Guide information Mobile City Guide information Your message ... city.mobi We are building over 600 mobile portals based on City names, ... option) that can be downloaded to >mobile devices (phones, PDAs). Could ...

Supplier Directory

 
1. Responsys, Berkshire, South East
Areas of Expertise: E-Mail Marketing, Lifecycle Marketing Solutions.....
Clients: AVIS Europe, Carlson Marketing Group, Lufthansa, Radisson Hotels
2. Communicator Corp, Doxford International, Sunderland, North East
Areas of Expertise: 1-2-1 Digital Communication, Email Delivery, Mobile Campaigns, Automated/Triggered Communication, Training, Support, Consultancy, Email Design, Campaign Planning, Data Cleansing, Data Capture Forms, Data Collection, Viral Campaigns, Data Appending.....
Clients: Lloyds TSB, Interflora, Best Western Hotels, Visit London
3. We Love Mobile, 11-17 Exmouth Place, London
... We Love Mobile Studio 15 11-17 Exmouth Place London Merial (the world ... Management Accountants) Preferred mobile partner for Euro RSCG 4D Digital ... 39 10 97 We Love Mobile is an independent full service mobile advertising ... The team handles every aspect of a mobile campaign – from strategy and ...
4. Incentivated, London
Areas of Expertise: One of only a handful of full service mobile marketing agencies. Solution design and marketing campaign management within; Mobile Advertising, Mobile Marketing, Mobile Customer Service / Mobile CRM, Mobile Commerce and Mobile Entertainment in UK and.....
Clients: British Airways, Central Office of Information, Clara.net, Hilton Group
5. Amplefuture Ltd, London
... PTV M4 Tiscali The Link Virgin Mobile Tiscali Denmark, Germany & Italy ... Services, SMS and Mobile Entertainment Solutions to ISP's, Mobile Operators ... Billing and Delivery Solutions, Mobile Content and Mobile Games. All services ... basis. Mobile entertainment, mobile content, SMS games & alerts, MMS, Mobile ...
6. Unstatic, London
... WAP, mms and java applications for mobile marketing campaigns for leading ... creative and marketing-led approach to mobile marketing. We use all media including ... java / j2me applications for mobile phones. Our mobile marketing campaigns ... We never spam people, but use the mobile as a tool to create value-led ...
7. Pollen Mobile Ltd, London
... Pollen Mobile Ltd 18 Soho Square London BT Lowe Live Barracuda Group ... Brannigans 07000 626 526 Pollen is a mobile technology company. Pollen ... operates and distributes compelling mobile applications for end users. Pollen ... develop and bring to market innovative mobile applications that customers want ...

Events

 
1. Mobile (incorporating content and marketing), 22 May 2008
Description: Overview: Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences, best practice and to network. Ti.....
2. Fast Track Digital Marketing - Manchester, 26 Jun 2008 - 27 Jun 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
3. Accessibility - London, 21 May 2008
Description: Web accessibility has been a legal requirement in countries that have disability and discrimination laws, such as the UK, for a number of years. However, few businesses show much more interest than th.....
4. Search Engine Optimisation - London training event, 8 May 2008
Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....
5. Online Media Planning and Buying - London Seminar, 5 Jun 2008
Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....

Glossary

 
1. GMPCS
Description: Acronym of Global Mobile Personal Communications by Satellite......
2. UMTS
Description: Universal Mobile Telecommunications System. A high bandwidth mobile communications network, and one of the 3G mobile technologies. The extra bandwidth can be used to access and transmit multimedia c.....
3. GPRS
Description: General Packet Radio Service, a mobile phone service for wireless data communications. GPRS allows mobile users to connect to the internet at up to 170kbps......
4. GSM
Description: Global Standard for Mobile communication. GSM is a wireless digital telephone network standard, and is used to connect mobile phones across the world......
5. ESN
Description: Acronym of Electronic Serial Number, the serial number assigned to a mobile phone handset......
6. pager
Description: A device that receives incoming text messages over mobile phone networks......
7. TDMA
Description: Acronym of Time Division Multiple Access, a transmission method used in some mobile and satellite phones......

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