Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout. We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts. Here’s what’s contained within: What is conversion efficiency? Why does it matter? What is a landing page? Defining landing page objectives Measuring landing page effecti.....

Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....

Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price (£99)
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier. Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start? You start here, that’s where. Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment. Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....

Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include broadband penetration, online customer service, user ratings and and social networks. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce .....

Areas of Expertise: CPA, CPC & CPM advertising, SEO, Affiliate Marketing.....
Clients: Not given.

Areas of Expertise: Online and interactive marketing. Working across all platforms we deliver bespoke digital solutions for each of our clients ranging from Search Marketing to Design and Build......
Clients: Starwood Hotel Group, Walt Disney Parks and Resorts, Lycos UK, Radisson Edwardian

Areas of Expertise: Communications Planning and Strategy in New Media (on-line advertising, communications, brand development and e-commerce) , Advertising, Direct Marketing, Brand Strategy . Market Research expertise including Usability. Expert in Channel Neutral Communications Planning. Training in Account Planning - I have taught strategic, planning and research skills to Account Handlers, Project Managers and planners in many digital agencies......

Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....

Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....

Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....

Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....

Description: Overview: Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences, best practice and to network. Ti.....