Your search on "
lynchpin analytics" produced
14 results
1.
Web Analytics Buyer's Guide 2006, 22 Aug 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report.
The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK.
There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more.
Headline trends within this market include:
• Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....
2.
Web Analytics - Roundtable Briefing, February 2006, 28 Feb 2006
Organisation: E-consultancy, Price: Free
Description: This is a summary of the discussion at E-consultancy’s February 2006 roundtable about Web Analytics (free access).
Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conversion rate optimisation, customer-centred analytics, integrating web statistics with CRM data, and ownership of web analytics within the business.
Attendees to this roundtable included experts and practitioners from the following companies: Aboavista / Conversion Chronicles, RedEye, Alliance & Leicester, Royal Bank of Scotland, Applied Insights, Syzygy, BT, Target Marketing / Web Analytics Association, Chartered Institute of Personnel & Development (CIPD), Touch Clarity, esure, Wanadoo, Issel / Pilot Hitlist, WebTrends......
3.
Measurement, Analytics and Optimisation Briefing - March 2008, 4 Mar 2008
Organisation: E-consultancy, Price: Measurement, Analytics and Optimisation Briefing
... Measurement, Analytics and Optimisation Briefing - March 2008 E-consultancy ... consultancy roundtable on Measurement, Analytics and Optimisation (registration ... Estee Lauder, House of Fraser, Informa, Lynchpin, Maxymiser, Omniture, Optimost ... WebTrends. 0kb Microsoft Word 2008 Web, Analytics, Optimisation, Optimization ...
1.
Web analytics “failing to drive business decision-making”, 16 May 2008
... Web analytics “failing to drive business decision-making” London, 16 May ... coherent strategy which ties in web analytics data with business objectives ... published this week by E-consultancy and Lynchpin. Less than a fifth of companies ... also under-investing in internal web analytics staff, according to the Online ...
2.
The Analytics Gap - how free tools affect the industry and company strategy, 12 May 2008
... The Analytics Gap - how free tools affect the industry and company strategy ... to note that almost half of company analytics budgets are, on average, still ... soon-to-be-published E-consultancy/Lynchpin Online Measurement and Strategy ... technology versus people investment in analytics is all very well, but if the ...
3.
Eric T. Peterson on Web Analytics Wednesdays and the latest trends, 14 March 2008
... Eric T. Peterson on Web Analytics Wednesdays and the latest trends -- ... Can you tell us a bit about Web Analytics Wednesdays and why you started ... Board of Directors) and I started Web Analytics Wednesdays back in 2005 when ... profound need for some place for web analytics professionals to meet face ...
5.
Marketers risk double-paying online, 5 March 2007
... Research by Edinburgh firm Lynchpin Analytics has proved the interdependency ... including search, email and banner. Lynchpin warns that UK companies must ... investment. In a survey of UK companies, Lynchpin found that 54% of sales triggered ... not in the mix. Andrew Hood, Lynchpin Analytics MD explains: “Traditionally ...
6.
Blowing away the CPA myth, 2 January 2007
... pretty stark. Recent research by Lynchpin Analytics across its client base ... Andrew Hood is the managing director of ( Lynchpin Analytics. Blog ...
7.
Web Analytics market to grow by 22% in 2006, 23 August 2006
... Web Analytics market to grow by 22% in 2006 UK market for web analytics ... grow by 22% in 2006 UK market for web analytics products and services worth ... The size of the UK market for Web Analytics will grow to £56 million by ... published in E-consultancy’s 2006 Web Analytics Buyer’s Guide. Our valuation ...
1.
STAR Digital, Northampton, Midlands
Areas of Expertise: Best Practice Digital Marketing Consultancy, Web Analytics, e-Brochures, Email marketing, E-Commerce, Online Public Relations, Online Surveys, SEO & PPC Campaign Management.....
Clients: SilverCross, Gartner, Parcelforce, Fellows & Sons
2.
Visual Sciences, London
Areas of Expertise: Real-time customer intelligence solutions and enterprise web analytics solutions. Real-time analytics applications for Web sites, contact (call)centers, retail points-of-sale, messaging systems and the intelligence community......
3.
Lynchpin Analytics, Edinburgh, Scotland
Areas of Expertise: Online marketing and web analytics, market research and consultancy......
Clients: Airtours, M&S Money, Going Places, Hotel Chocolat
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