Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....

Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout. We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts. Here’s what’s contained within: What is conversion efficiency? Why does it matter? What is a landing page? Defining landing page objectives Measuring landing page effecti.....

Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency. Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors… Remember that consumers and.....

Organisation: E-consultancy, Price: Free
Description: A summary of last month's roundtable on Online PR. A must-read and free to anybody who wants to keep abreast of developments in this fast-changing area. Subjects covered included: 1. Online Press Centres 2. Progress in Online PR 3. Blogging 4. Reputation Monitoring These notes also include useful links for those who want to learn about this subject and monitor their brand online. E-consultancy roundtables are attended by senior E-consultancy personnel, along with corporate subscribers, agencies and technology vendors. Attendees included Blue Barracuda, COI, eBay, Hello! Magazine, Immediate Future, Lexis PR, Market Sentinel, Net-A-Porter, Simplyhealth/HSA and Wordtracker......

Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility. We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines). The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door? We'll see that there are various reasons why Google Death might occur, fro.....

Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price (£99)
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier. Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start? You start here, that’s where. Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment. Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....

Areas of Expertise: * Search engine optimisation * SEO copywriting * Search marketing consultancy * Link building * Pay Per Click * Trusted feed management * Pay Per Call * RSS feeds * Corporate blogs * Competitor analysis * Keyword analysis * Sea.....
Clients: * HSBC, * Marks & Spencers Money, * MSN Messenger, * NSPCC

Areas of Expertise: CPA, CPC & CPM advertising, SEO, Affiliate Marketing.....
Clients: Not given.

Areas of Expertise: Search Engine Visibility; Intelligent Search Engine Optimisation; Multilingual SEO; Paid Inclusion Feeds; Shopping Portal Feeds.....
Clients: YourAmigo is providing it’s world-leading intelligent SEO services to well-known companies such as B&Q Reebok, Thomas Cook and Sony

Areas of Expertise: Internet marketing strategy Emerging Internet technologies Search engine optimisation (SEO) Blogging Email marketing Local search Web design reviews Pay Per Click Advertising Search Engine Marketing Online PR Social networking.....
Clients: UK Film Council, Nottingham City Council, East Midlands Development Agency (EMDA), Theatrical Management Association