Your search on "
landing pages" produced
146 results
1.
Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout.
We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts.
Here’s what’s contained within:
What is conversion efficiency? Why does it matter?
What is a landing page?
Defining landing page objectives
Measuring landing page effecti.....
2.
SEO Guide - On-page Optimization, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to helping you understand On-page Optimization, aka How To Boost Google Rankings By Writing Effective Web Pages.
Your SEO strategy must incorporate On-page Optimization to achieve the best results, and also because formatting and labelling content areas is useful for your users.
This 53-page report tackles the following areas:
Keeping up-to-date with the latest developments in SEO
SEO Success Factor 3: On-page optimization
What is on-page optimization? Why is it important?
Who should coordinate on-page optimization?
Selecting keyphrases for optimization
Occurrence of keyphrase in page body copy
Keyword frequency, density and document length
Keyphrase position on page
.....
3.
Building Effective Landing Pages
Organisation: Marketo,
Price: Free
... Building Effective
Landing Pages Marketo Research shows that just as ... <p></p> 2. Creating compelling
landing pages for each topic that prospects ... will want to research. <p></p>
Landing pages are important for two reasons ... relevancy of the
landing page, so a high-quality
landing page gets ...
7.
Web Analytics Buyer's Guide 2006, 22 Aug 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report.
The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK.
There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more.
Headline trends within this market include:
• Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....
8.
Paid Search Marketing (PPC) - Best Practice Guide, 15 Nov 2006
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price (£99)
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier.
Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start?
You start here, that’s where.
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....
1.
Why to be great at PPC you have to be good at SEO, 10 April 2007
... responsible for judging the quality of landing pages used in PPC campaigns and ... on what Google's bots consider good pages or not. These days, PPC specialist ... tool in that it helps you optimise landing pages to turn PPC traffic into conversions ... insurance" or "life assurance" on your landing page? Is it better to have a ...
2.
Google Quality Score dented by slow landing pages, 5 March 2008
... dented by slow landing pages Google will tell you what your ‘Landing Page ... The AdWords system re-evaluates landing pages on a regular basis (approximately ... time AdsBot (Google’s Quality Score / landing page-checker) came to visit ... include keywords in ad text and on landing pages, overall account history and ...
3.
Tips for email landing pages, 21 June 2007
... Tips for email landing pages The main thrust of the report is that, from ... The report found that many landing pages contained diversions and barriers ... The study found that 45% of landing pages didn't repeat the email's ... the email's message on a dedicated landing page will help reinforce the ...
4.
Ten tips for product landing pages, 8 June 2007
... Ten tips for product landing pages Here are ten recommendations... ... informed customers. 2. Dedicated landing pages For popular or high-value ... high-value search terms, dedicated landing pages should be developed to accomodate ...
5.
Yahoo! offers tips on landing pages, 27 July 2007
... pages - Connect the search experience to the landing page The language ... customer finds something else on the landing page, they may well choose to ... reassured by what they see on your landing page. Customers want to see ... distractions are kept at a minimum. While the landing page should be attractive, don ...
6.
PPC hyperinflation reported on Google Adwords, 13 July 2006
... that Google is starting to look at landing pages to evaluate ads. With Google ... factor: the landing page. Smart marketers know all about landing pages – they ... business goal. Google knows all about landing pages too. It knows that advertisers ... ignore best practice and link to generic pages, such as the homepage, are less ...
7.
Organic search engine marketing skills clinch major PPC win for Vertical Leap, 30 April 2007
... development, Google recently added landing pages to its Quality Score, or its ... keyword bid rate. Landing pages are specially built web pages that become ... visitor to a general home page, landing pages should answer and guide those ... Leap, says that Google scoring landing pages puts an entirely different ...
1.
Landing Page, Internet Marketing Forum, tesswrite, 5 Dec 07
... Landing Page Landing Page Article 6 Landing page optimization Search ... Optimization or (SEO) doesn’t rank entire pages but elements of them. Each page ... best strategies another is to use a landing page strategy. In this case ... there direct that pages high ranking to your website’s other pages. When a ...
2.
Landing pages - call for case studies and metrics, Internet Marketing Forum, DouglasLaFrennie, 1 Oct 06
... Landing pages - call for case studies and metrics Landing pages - call ... studies and metrics Check out Landing Pages guide by SoftwareProjects ... sign up for a >free demo and test landing pages converting at about >18% ... tentatively called >>'Optimising Landing Pages: A Guide for Marketers' and ...
3.
Landing pages - call for case studies and metrics, Internet Marketing Forum, chrisl, 1 Mar 06
... Landing pages - call for case studies and metrics Landing pages - call ... tentatively called 'Optimising Landing Pages: A Guide for Marketers' and ... practical, real world examples of how landing pages can be tweaked into shape ... screenshot + metrics 2 - 'first draft' landing page + metrics / conversion ...
4.
Landing pages - call for case studies and metrics, Internet Marketing Forum, outlandish, 17 Aug 06
... Landing pages - call for case studies and metrics Landing pages - call ... sign up for a free demo and test landing pages converting at about 18%-22 ... tentatively called >'Optimising Landing Pages: A Guide for Marketers' and ... practical, real >world examples of how landing pages can be tweaked into >shape ...
5.
Landing pages - call for case studies and metrics, Internet Marketing Forum, CustomerConneXionS, 6 Mar 06
... Landing pages - call for case studies and metrics Landing pages - call ... experience is that time spent "tweaking" landing pages / web forms would often have ... better spent considering the role of the landing page within the context of the ...
6.
Work the landing page more than our affiliates?, Internet Marketing Forum, Tristam, 17 Oct 06
... Work the landing page more than our affiliates? Work the landing page more ... more than our affiliates? Work the landing page more than our affiliates ... think about this article: ( Landing Pages: Cheaper, More Productive ... rare are those that believe in the landing page(s) as the qualifier. ...
7.
How best to spend £150k on digital marketing, Internet Marketing Forum, jji, 6 May 08
... website 3) The ability to make landing pages for your ads * without ... someone to do content writing (landing pages) and get good quality backlinks ...
1.
PAY-PER-RESULTS SEO and PAY-PER-LEAD from Strategy Consulting, Bristol, South West
... competitors in search engine results pages & analyse how they are ranking ... content review — we make sure that your pages have the right keyword focus and ... alt tags for images & links Landing pages — we ensure that the initial ... visitor is to the most appropriate ‘landing’ page Link building — getting ...
2.
Optimum 4 Ltd. (Stickyeyes), Wellington Street, Leeds, North East
... and conversion focused custom landing pages. Online promotion (email marketing ...
1.
Paid Search Marketing - London training Seminar, 1 Oct 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
2.
Paid Search Marketing - Manchester training seminar, 15 May 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
3.
Paid Search Marketing - Manchester training seminar, 20 Nov 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
4.
Paid Search Marketing - London training Seminar, 9 Jul 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
Search
Login