Your search on "
internet marketing strategy" produced
453 results
1.
Internet Statistics Compendium - June 2008, 18 Mar 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.
Our latest version contains numerous updates including new data on social media, blogging, video, search and mobile.
The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.
Other recent updates include online ad spend, online customer service and social networks.
There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.
The sections include the following:
1. Usage and Demographics
2. E-commerce
3. Online Marketing
4. Multi-Cha.....
2.
SEO Guide - Index Inclusion and Coverage, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility.
We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines).
The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door?
We'll see that there are various reasons why Google Death might occur, fro.....
3.
Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency.
The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency.
Why you need this guide to SEO…
Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors…
Remember that consumers and.....
4.
Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access).
The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources.
Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends.
Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
5.
Paid Search Marketing (PPC) - Best Practice Guide, 10 Jun 2008
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier.
Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start?
You start here, that’s where.
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....
6.
UK Affiliate Census Report, 23 Jan 2007
Organisation: E-consultancy, Price: Affiliate Census Report
... community represents an important group of internet marketers who collectively ... their contribution to the growth of internet retail, remarkably little is ... piece of research about UK affiliate marketing. This 50-page UK Affiliate ... for anyone connected with affiliate marketing, including affiliates themselves ...
7.
Charity Website Benchmarks 2006, 18 Jul 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: The internet is a perfect medium for fundraising: a real no-brainer. When it comes to charity marketing, online is an efficient way of reaching the masses.
The trouble is, most charities aren't fully optimising their web potential, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here.
This Charity Website Benchmarks report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as Usability, Accessibility, Communication, Transparency, Responsiveness and Integration.
We selected these criteria (and all the sub-criteria for each category) on the basis of their applicability to charity websites, and on their added value in terms of p.....
8.
Harnessing the Power of the Internet: Strategies for Online Marketing
Organisation: TechTarget,
Price: Free
... Harnessing the Power of the
Internet: Strategies for Online
Marketing TechTarget ... Barsam, SVP of Client and Corporate
Marketing for TechTarget, describes ... technology vendor clients in their
marketing strategy development and see the ...
9.
Usability & Accessibility Buyer's Guide 2006, 21 Feb 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: Usability and Accessibility are rightly perceived as fundamental building blocks by savvy internet marketers, keen to improve user experience for site visitors while keeping the likes of the RNIB happy.
This guide is primarily aimed at buyers of usability and accessibility services, but also contains market research, trends and issues, so will be helpful to strategists and other suppliers working in this area.
The market continues to grow at a significant pace, with usability in demand among first-time buyers and seasoned pros. Meanwhile, many companies are still playing 'catch-up' with regards to accessibility, which has proven business benefits and may become invaluable as a search marketing tool going forward.
If you read last year's guide to usability and accessibility solutio.....
1.
Hallam appointed by ArtsDerbyshire.org.uk to develop Internet marketing strategy, 8 January 2007
... org.uk to develop Internet marketing strategy Internet marketing consultancy ... develop and deliver its online marketing strategy. Hallam ( has been ... commissioned to produce a long term Internet marketing strategy for the site, as ... well as project managing the resulting marketing and e-communications plan ...
2.
Attitudes to E-commerce - The Agency View, 5 October 2005
... to speak at the Marketing Forum, the leading event for marketing professionals ... understanding in relation to interactive marketing. Here is the question ... understanding and interest in online marketing and e-commerce amongst the ... senior marketers you talked to at The Marketing Forum? Were you encouraged ...
4.
Just Search strengthens with Meehan appointment, 24 July 2007
... with Meehan appointment Expanding internet marketing specialist, Just Search ... primarily on delivering online marketing strategy and return on investment ... year in 1996, he also introduced the internet to the FA Premier League in ... aspects of their content and commercial strategy. After four years of consistent ...
6.
PwC mobilises recruitment with mobile internet launch, 16 March 2007
... recruitment with mobile internet launch Mobile marketing agency Incentivated ... PricewaterhouseCoopers LLP to launch a mobile internet site which will handle part ... included mobile marketing as part of its overall marketing strategy. ... message is sent which opens a mobile internet site comprising several hundred ...
7.
Hotel Chocolat’s Chris Bishop on affiliate marketing, 16 October 2007
... Chocolat’s Chris Bishop on affiliate marketing ------------------------ ... --------------- You spoke at ( Internet Retailing earlier this month ... month about 'next-generation affiliate' marketing. What do you mean by that ... that? Next-generation affiliate marketing encompasses a number of things ...
1.
E-marketing Essentials - July 2006, Internet Marketing Forum, DaveChaffey, 10 Jul 06
... marketing Essentials - July 2006 E-marketing Essentials - July 2006 5 topics ... Testing, E-mail Authentication, E-marketing Strategy Note: These articles ... to delegates to Dave Chaffey's Internet marketing workshops who have opted ... these articles or news items. 1. E-marketing jobs sites ----------- ...
2.
help with internet marketing. STOP!, Internet Marketing Forum, RoryMusker, 20 Nov 06
... help with internet marketing. STOP! help with internet marketing. STOP ... I have decided to outsource our internet marketing and found ( this website ... Being that I know nothing about internet marketing, I wonder what you'll ... subsequently help you with the right strategy to achieve your aims. Don't ...
3.
E-marketing Essentials - October 2007, Internet Marketing Forum, DaveChaffey, 2 Oct 07
... marketing Essentials - October 2007 E-marketing Essentials - October 2007 Topics ... marketplace analysis methodology E-marketing Essentials is my take on developments ... my take on developments in digital marketing from the past month, plus ... articles or news items. 1. ( Great Marketing Links Site - UK/US and worldwide ...
4.
E-marketing Essentials - March 2008, Internet Marketing Forum, DaveChaffey, 29 Feb 08
... E-marketing Essentials - March 2008 E-marketing Essentials - March 2008 ... Digital Outlook 2008; E-mail specific marketing segmentation. Note: ... commentary to relate this to Internet marketing strategy. 2. ( Most popular ... you outwit the HiPPO? The latest Marketing Experiments report on increasing ...
5.
internet marketing email strategy, Internet Marketing Forum, pauljunior, 6 Nov 07
... marketing email strategy internet marketing email strategy If you are into ... You may or may not be an internet marketing expert. Perhaps you are ... day, and even if you are a super internet marketer, there's always a ... There are three major categories of internet marketers. The first, is the ...
7.
E-marketing Essentials - March 2007, Internet Marketing Forum, DaveChaffey, 3 Mar 07
... E-marketing Essentials - March 2007 E-marketing Essentials - March 2007 ... March 2007 5 topics:Best E-marketing tools,Internet marketing trends,5 email ... renderability,New Google Backlink checker E-marketing Essentials is my take on developments ... my take on developments in digital marketing from the past month, plus ...
1.
Sense Internet, Leeds, North East
Areas of Expertise: Innovative eBusiness methods to enhance traditional values. Services include extranet and intranet development, web site design, Internet strategy consultation and implementation, e-commerce and e-procurement services, branding and marketing communic.....
Clients: ASDA, BAFTA, BBC, Capita
2.
Emailvision UK Ltd, 16 Harcourt Street, London
Areas of Expertise: E-mail and multichannel direct marketing technology solutions......
Clients: Sainsburys, Eurostar, Orange, Bluesquare
3.
Dave Chaffey, Consultant
Areas of Expertise: BEST-SELLING AUTHOR OF E-MARKETING BOOKS
==========================================
* Internet Marketing: Strategy, Implementation and Practice
* eMarketing eXcellence
* Total E-mail Marketing
* E-business and E-commerce Management
E-MARKETING TRAINING
=====================
Training workshops delivered for CIM:
* Improving E-marketing Performance
* E-mail Marketing
* Running Effective E-marketing Campaigns
* e-CRM Planning
E-MAR.....
4.
3SIXTY Internet Ltd, Bristol, South West
... 3SIXTY Internet Ltd 66 Queens Road, Clifton Bristol South West GSK ... highly experienced and professional e-marketing agency which plans, executes ... which plans, executes and analyses Internet marketing campaigns. 3SIXTY works ... works hand-in-hand with marketing agencies and in-house marketing departments ...
5.
Hallam Communications, Nottingham, Midlands
Areas of Expertise: Internet marketing strategy
Emerging Internet technologies
Search engine optimisation (SEO)
Blogging
Email marketing
Local search
Web design reviews
Pay Per Click Advertising
Search Engine Marketing
Online PR
Social networking.....
Clients: UK Film Council, Nottingham City Council, East Midlands Development Agency (EMDA), Theatrical Management Association
6.
Simon Wakeman, Kent, South East
... include: ::Strategic marketing analysis and planning ::Marketing campaign ... strategy and development ::Website and internet marketing audits ::Ad-hoc ... Freelance Internet and Marketing Consultant. CT5 4PA marketing, ebusiness, strategy ... , Strategy / Business Planning, E-mail Marketing, Search Engine Marketing ...
7.
Nixon McInnes Ltd., Brighton, South East
... from our Brighton HQ. Internet, brand & marketing strategy, project management ... connectivity. BN1 1EL Internet, brand, marketing strategy, project management ... 500,000-£1m £30k+ , General / Other, Strategy and Planning, Usability and ... Services, Content Management, E-mail Marketing, Online Advertising, Web Measurement ...
1.
Online Media Planning and Buying - London Seminar, 12 Nov 2008
Description: WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
2.
Online Media Planning and Buying - Manchester Seminar, 11 Sep 2008
Description: WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
3.
Online Media Planning and Buying - London Seminar, 9 Sep 2008
Description: WHO IS THE COURSE FOR?
Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
4.
Fast Track Digital Marketing - London, 5 Aug 2008 - 6 Aug 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5.
Marketing to Affluent Customers Online, 18 Sep 2008
Description: WHO IS THIS COURSE FOR?
You will find this course most useful if you have experience of marketing to affluent customers and are responsible for developing or marketing luxury or premium brands online.....
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