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Research

 
1. Search Engine Marketing Buyer's Guide 2006, 16 May 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: This report, which is an updated version of our 2005 Search Engine Marketing Buyer’s Guide, covers both search engine optimisation (aka SEO, organic search, or natural search) and paid search (aka PPC, paid listings, or pay-per-click). It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide's secondary aim is to provide detail on the issues and trends, as well as strategic fuel to help you build a business case. The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2006. Trends within this market include: Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the impor.....
2. SEO Guide - Index Inclusion and Coverage, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility. We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines). The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door? We'll see that there are various reasons why Google Death might occur, fro.....

News

 
1. Google adds developers' Mapplets to maps, 11 July 2007
... Google adds developers' Mapplets to maps Independent developers have created ... developers have created mashups using ( Google Maps' API ever since the site ... to carry out their mapping tasks on Google's own site. When Facebook ... growth. According to Google: "Mapplets are mini-webpages that are served ...
2. Blinkx launches 'Adsense for videos', 25 June 2007
... dynamically-selected banners, in-video mini-banners and post-roll catalogues ... was not positioning AdHoc against ( Google. "AdHoc is a technology platform ... Media Daily. "It's built to improve Google's, or an existing ad network ...
3. How Lurpak's post-Xmas campaign was left with the scraps, 21 January 2008
... leftovers’ into Google. The result was a page on a Lurpak minisite, ( which ... Leftover Turkey and Ham Pie.  ( Mini-sites are a tactic beloved of ad ... and make sure they were indexed by Google before I’d go live with the advertising ...
4. What role can sensory branding play in online marketing?, 4 June 2007
... marketing online through the likes of ( Google, banners and affinity marketing ... Rather than just throwing more money at Google, it took a bold step to promote ... field marketing by giving away branded mini bottles of sun cream. In an ...
5. Q&A: Bill Urschel, CEO of new online ad exchange, AdECN, 21 February 2007
... the allowable ad content, and maybe a minimum price. The buying ad networks ... ----------------- Do you see ( Google as a potential threat, considering ... with the ad networks. You asked if Google will come into it - absolutely ... But it will be playing the game for Google and won't be offering neutral ...
6. Interview with 'super-affiliate' Keith Budden, 20 March 2007
... be that if less than 10% of your ( Google traffic is coming from people ... you should safeguard your brand using Google’s existing policies and simply ... to think about broad match terms in Google here), then it may well make ... traffic. Do you think this is down to Google's algorithm change? Undoubtedly ...
7. Do your users know their RSS from their elbow?, 30 October 2006
... message board. It started from a mini-rant from one person about various ... the future, I can just look for it in Google again”, even when there is an ...

Forum

 
1. Google Christmas Gifts - how important are you?, Internet Marketing Forum, MattParkinson, 13 Dec 06
... Google Christmas Gifts - how important are you? Google Christmas Gifts ... Christmas Gifts - how important are you? Google Christmas Gifts - how important ... important are you? hi ashley, we got the mini-mouse kit last year. we havn't ...
2. Before you spend any money on digital marketing, Internet Marketing Forum, Digizest, 12 Apr 08
... website look and feel. you can add Google Analytics for free to understand ... these guys and you should get a free mini site audit to boot so its just ...
3. Google Christmas Gifts - how important are you?, Internet Marketing Forum, Ashley, 13 Dec 06
... Google Christmas Gifts - how important are you? Google Christmas Gifts ... Christmas Gifts - how important are you? Google Christmas Gifts - how important ... important are you? The nice people at Google have sent me a Christmas gift ... I seem to remember last year the Google Gifts stirred some competition ...

Supplier Directory

 
1. DBD Media, Covent Garden, London
Areas of Expertise: PPC SEO Usability.....
Clients: DBD Media's search marketing expertise is derived from working with clients across a wide range of sectors including the competitive travel, retail, financial services and media sectors., Clients include:
2. Zootrain, Coram Street,, London
Areas of Expertise: Google Adwords advertising training......
Clients: not given

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