Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report. The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK. There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more. Headline trends within this market include: • Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....

Organisation: E-consultancy, Price: Free to subscribers
Description: Usability and Accessibility are rightly perceived as fundamental building blocks by savvy internet marketers, keen to improve user experience for site visitors while keeping the likes of the RNIB happy. This guide is primarily aimed at buyers of usability and accessibility services, but also contains market research, trends and issues, so will be helpful to strategists and other suppliers working in this area. The market continues to grow at a significant pace, with usability in demand among first-time buyers and seasoned pros. Meanwhile, many companies are still playing 'catch-up' with regards to accessibility, which has proven business benefits and may become invaluable as a search marketing tool going forward. If you read last year's guide to usability and accessibility solutio.....

Organisation: E-consultancy, Price: Free access for all
Description: Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metrics 3. Skills & processes to support user experience optimisation activities 4. The multi-channel user experience 5. User experience trends E-consultancy roundtables are attended by senior E-consultancy personnel, along with corporate subscribers, agencies and technology vendors. Attendees included Lloyds of London, O2, PwC, Royal Mail, CIO and Total Jobs, while experts from Amberlight, Bunnyfoot, Box UK and Foviance contributed the usual sharp thoughts......