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Research

 
1. Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends. Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
2. Internet Statistics Compendium - October 2008, 20 Oct 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on conversion rates, broadband penetration and mobile search. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, online customer service and ratings and reviews. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce 3. Online Marketing .....
3. Email Marketing Briefing - November 2008, 11 Nov 2008
Organisation: E-consultancy, Price: Free
... Email Marketing Briefing - November 2008 E-consultancy E-consultancy ... of an E-consultancy roundtable on Email Marketing held in autumn 2008 (registration ... Components, BBC, Investec. 0kb PDF 2008 email, marketing, ESP, platform, deliverability ... deliverability, segmentation, ISP, messaging, CTRs , General, E-mail Marketing ...
4. Email Marketing Roundtable Briefing, October 2007, 12 Oct 2007
Organisation: E-consultancy, Price: Free
... Email Marketing Roundtable Briefing, October 2007 E-consultancy E-consultancy ... an E-consultancy roundtable about Email Marketing which was held in 2007 ... customer, ESPs, CRM , General, Strategy and Planning, E-mail Marketing ...
5. Email Marketing - Roundtable Briefing, May 2007, 22 May 2007
Organisation: E-consultancy, Price: Free
... Email Marketing - Roundtable Briefing, May 2007 E-consultancy E-consultancy ... an E-consultancy roundtable about Email Marketing held in 2007 (registration ... customer, ESPs, CRM , General, Strategy and Planning, E-mail Marketing ...
6. Email Marketing Intelligence
Organisation: Listrak, Price: Free
... Marketing Intelligence Listrak Email marketing is the most cost&#45;effective ... prefer. <p></p> Listrak offers email marketing intelligence in the form ... you are looking for a sophisticated email system that will allow you to ...
7. Essential Email Marketing Deliverability Guide
Organisation: Listrak, Price: Free
... Essential Email Marketing Deliverability Guide Listrak There is no ... There is no way to guarantee that an email will be delivered to your recipients ... outlined above you run the risk that your emails will be filtered to the junk ... percentage&#44; authenticating your emails&#44; using an accreditation service ...
8. Return Path Third Annual Holiday Email Consumer Survey, 23 Jan 2007
Organisation: Return Path, Price: Free
... Return Path Third Annual Holiday Email Consumer Survey Return Path Return ... Return Path Return Path's Holiday email survey looks into the habits of ... that, though many consumers rely on email for shopping news and ideas, consumers ... 0kb PDF 2007 return, path, email , General, E-mail Marketing ...
9. 10 Ways to Improve BTOB Email Deliverability
Organisation: Vtrenz, Inc, Price: Free
... 10 Ways to Improve BTOB Email Deliverability Vtrenz, Inc Today&#44 ... most BtoB marketers recognize how email campaigns can increase revenue ... a report by Forrester Research&#44; email now ranks as the third most widely ... as the third most widely used BtoB marketing tactic&#44; next to public ...

News

 
1. Email delivery rates continue to fall - DMA, 13 December 2007
... Email delivery rates continue to fall - DMA Skip Fidura, deputy chair ... Fidura, deputy chair of the DMA’s Email Marketing Council, said: “The ... Council, said: “The first step in any marketing campaign is getting the message ... message. "It’s therefore vital that email marketers place more importance ...
2. Email marketing to grow by 24% in 2008, 8 September 2008
... Email marketing to grow by 24% in 2008 The measurability of email marketing ... 24% in 2008 The measurability of email marketing and its impressive ROI ... other marketing disciplines, email budgets should remain untouched. Email ... is the increased focus on the use of email for retention. According to ...
3. Targeting is the key to successful e-marketing, says DMC Software Solutions, 20 May 2008
... Targeting is the key to successful e-marketing, says DMC Software Solutions ... DMC Software Solutions Effective email-marketing requires successful targeting ... DMC Software Solutions. Doubts over email campaigns have risen in recent ... As the number of companies using email marketing has increased its effectiveness ...
4. Email ROI still impressive, but falling, 25 October 2007
... Email ROI still impressive, but falling This ROI, though impressive, has ... significantly from previous years: - Email returned $57.25 (£27.91) for every ... still compares favourably to other marketing channels though, with non-email ... this year. In our recent ( Email Marketing Industry Census, a surprising ...
5. Email marketing firms prosper as brands focus on retention, 21 August 2008
... Email marketing firms prosper as brands focus on retention London, 21 ... 2008: The size of the UK market for Email Marketing platforms and services ... this week in E-consultancy’s 2008 Email Marketing Platforms Buyer’s Guide ... reflects the total revenues of the email service providers (ESPs) operating ...
6. Five reasons to embrace email marketing, 21 May 2007
... email marketing Five reasons why you need an email marketing strategy: ... commerce is booming and a well-planned email marketing campaign can generate high ... Providing relevant information via email can help you score points with ... airlines. Through web analytics, data from email campaigns can also be used to ...
7. Are you using the clever features of your email platform?, 31 May 2007
... you using the clever features of your email platform? I was reading E-consultancy ... I was reading E-consultancy’s ( Email Marketing Census the other day and ... interesting fact: More than half of company email marketers (57%) said their organisations ... organisations were using less than 50% of their email systems’ functionality.  This ...

Forum

 
1. Advice on Email marketing system, Internet Marketing Forum, PaulCrabtreeAdestra, 26 Apr 07
... Advice on Email marketing system Advice on Email marketing system  Hi all ... Rather than try and sell you our email marketing tool, I thought it more ... are useful e-Consultancy's ( email marketing services RFP Template ... Considerations when preparing an RFP for email marketing solutions.  This 22-page ...
2. Five Great Reasons To Choose Email Marketing, Internet Marketing Forum, AndyGoldstein, 22 Jun 06
... Great Reasons To Choose Email Marketing Thank you Dianne - Email Marketing ... appending by ( or ( or for political email appending services such as voter ... etc you can view ( All consumer email appending is completed in-house ... Marketing - Dianne Fergusson (Email Appenders) Email marketing is one of the ...
3. Five Great Reasons To Choose Email Marketing, Internet Marketing Forum, DianneFergusson, 17 Apr 06
... Marketing Five Great Reasons To Choose Email Marketing - Dianne Fergusson (Email ... achieve outstanding results with email marketing while investing only a ... So, Why Email Marketing? 1. It’s Inexpensive: Email marketing is ... an affordable way to stretch a tight marketing budget - and whose aren’t ...
4. Email Marketing integration with Microsoft CRM, Internet Marketing Forum, LindaSnape, 6 Aug 08
... Email Marketing integration with Microsoft CRM Email Marketing integration ... easily achieve professional looking html emails with advanced link tracking etc ... Microsoft CRM then you should not need email marketing software.  MS Outlook, ... work with each other and can do email marketing for you...   In other words ...
5. Email Marketing integration with Microsoft CRM, Internet Marketing Forum, DenisK, 6 Aug 08
... Email Marketing integration with Microsoft CRM Email Marketing integration ... Microsoft CRM then you should not need email marketing software.  MS Outlook, ... work with each other and can do email marketing for you...   In other words ... .   In other words you could do email marketing in-house.   regards ...
6. Full Service Email Marketing Suppliers, Internet Marketing Forum, amandamay, 17 Aug 08
... Full Service Email Marketing Suppliers Full Service Email Marketing Suppliers ... service to get them started with email marketing.  The package (3 months ... functionality of the software, 3 HTML email templates, advice on calls to ... potential partners for outsourcing email marketing. There's a lot of companies ...
7. Email marketing applications, Internet Marketing Forum, DenisK, 27 Oct 08
... marketing applications Hi Paul, 10,000 emails is not really much for an email ... can easily handle a-few-million long email lists, along with tracking, monitoring ... tracking, monitoring, stats, etc down to email address level. You could ...

Supplier Directory

 
1. Stream:20, Black Prince Road, London
Areas of Expertise: Stream:20 is a leading online marketing consultancy based in central London. We provide professional online consultants. On site. On Demand. Acting quickly and effectively to help our clients meet their challenging online revenue targets......
Clients: Sky, Sky Italia, National Express, HotelClub (part of Travelport)
2. Internet Advertising Bureau, London
Areas of Expertise: Online advertising.....
Clients: Not given.
3. Kinexus Internet Ltd - email iQ, Balham Hill, London
Areas of Expertise: All aspects of Email Marketing. From stragegy, design, copywriting, broacasting, email deliverability issues and legal compliance B2B Email Marketing. B2C Email Marketing. Permission Email Marketing. Email Marketing and London. Email Marketing Ser.....
Clients: Banking & Finance, Charities, Estate & Property, Event Management
4. Alchemy Worx Ltd, London
Areas of Expertise: We provide every aspect of the email marketing continuum on an outsourced basis. Alchemy Worx is unique in that we are not tied to any email marketing platform and are happy to work with whatever email service provider or ESP our clients choose for t.....
Clients: The Carphone Warehouse, Hilton Hotels, Paypal, RAC
5. smartFOCUS DIGITAL (formerly Email Reaction), Chiswick, London
... smartFOCUS DIGITAL (formerly Email Reaction) The Barley Mow Business Centre ... com Brainworks.co.uk 08707 425452 Email Reaction is a leading provider ... leading provider of on-demand marketing software for email and on-line channels ... Group plc, (LSE; STF) the international marketing software company, smartFOCUS ...
6. Email Marketing Solutions (EmailTools.co.uk), Glasgow, Scotland
... Email Marketing Solutions (EmailTools.co.uk) Park Circus Place Glasgow ... Scotland 0141 339 7331 Email Marketing, Search Engine Marketing, and eBusiness ... We guarantee results. Email Marketing, Search Engine Marketing, and e-Business ... mailing list building, management, email broadcasting, sequential messaging ...
7. Emailcenter UK, Northamptonshire, South East
Areas of Expertise: Email Marketing Software & Services.....
Clients: P&O Cruises, OctopusTravel.com, talkSPORT, Saga

Events

 
1. E-mail Marketing - Manchester Training, 25 Feb 2009
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
2. E-mail Marketing - Manchester Training, 9 Jun 2009
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
3. E-mail Marketing - London Training, 21 Apr 2009
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
4. E-mail Marketing - London Training, 11 Nov 2008
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....
5. E-mail Marketing - Manchester Training, 13 Nov 2008
Description: Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy. In this course, an email marketing expert will sho.....

Glossary

 
1. UCE
Description: Abbreviation of Unsolicited Commercial Email (aka spam)......
2. double opt-in
Description: An email mailing list subscription policy that protects customers from being subscribed without their permission (and protects companies from spam complaints). When the customer provides their email .....
3. email
Description: Electronic Mail, a system whereby messages and data can be sent from one person to one or many others over a computer network, without requiring all people to be online simultaneously. The word "emai.....
4. flame bait
Description: An email or newsgroup posting that is designed to inspire heated debate and inflame opinions......
5. posting
Description: A message sent to a website bulletin board, a blog, Usenet newsgroup or email mailing list......
6. eDM
Description: Acronym of Electronic Direct Marketing. An eDM service will handle the operation of a email mailing list on your behalf, often with some bonus features (like sending messages using Flash of email con.....
7. Majordomo
Description: Software that manages email based discussion groups. When a message is sent to a Majordomo mailing list, every user subscribed to the list receives the message......

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