Your search on "
e-commerce strategy" produced
439 results
1.
Segmentation And Targeting - Roundtable Briefing, April 2006, 30 May 2006
Organisation: E-consultancy, Price: Free for Registered Users
Description: A free (for registered users) mini-report that looks at the issues and trends in Segmentation & Targeting, based on a recent roundtable discussion.
Attendees included: Argos, Box UK, Coremetrics, Cscape, GfK Financial, National Express, Sainsbury’s Bank, Third Aspect and Touch Clarity.
Sign up for your free user account to download this briefing......
2.
Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout.
We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts.
Here’s what’s contained within:
What is conversion efficiency? Why does it matter?
What is a landing page?
Defining landing page objectives
Measuring landing page effecti.....
3.
Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency.
The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency.
Why you need this guide to SEO…
Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors…
Remember that consumers and.....
4.
Internet Statistics Compendium - June 2008, 18 Mar 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.
Our latest version contains numerous updates including new data on social media, blogging, video, search and mobile.
The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.
Other recent updates include online ad spend, online customer service and social networks.
There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.
The sections include the following:
1. Usage and Demographics
2. E-commerce
3. Online Marketing
4. Multi-Cha.....
5.
New Technologies - Roundtable Briefing, May 2006, 6 Jun 2006
Organisation: E-consultancy, Price: Free to registered users
Description: Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting.
You need to register (for free, takes 30 seconds) to access this free report.
To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com)......
6.
Shopping Comparison - Roundtable Briefing, May 2006, 6 Jun 2006
Organisation: E-consultancy, Price: Free to registered users
Description: Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest E-consultancy estimates.
You need to register (for free, takes 30 seconds) to access this free report.
To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com)......
7.
Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks.
The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004.
Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year.
The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network.
There is also insight from key industry players, a vendor mat.....
8.
UK Affiliate Census Report, 23 Jan 2007
Organisation: E-consultancy, Price: Affiliate Census Report
... collectively generated more than £2 billion in e-commerce sales during 2006. Yet ... Google, sectors , Retail, General, Strategy and Planning, E-mail Marketing ... Marketing, Search Engine Marketing, E-commerce, Affiliate Marketing, Business ...
9.
Site Search Buyer’s Guide 2006, 26 Jun 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience.
The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors.
The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets.
It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players.
Trends within this market include:
- Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives.
- Increased focus on user experience, incl.....
1.
Spring launches Best website, 9 June 2008
... launches Best website New brand and e-commerce presence for the Dunbar-based ... online presence as part of a new digital strategy developed and implemented by ... a 3-way pitch. The new site and strategy sees Belhaven leverage their ... Belhaven said “Having the right digital strategy is important to Belhaven as ...
2.
RS Components empowers its e-commerce strategy, 14 February 2008
... RS Components empowers its e-commerce strategy Online investments benefit ... February, 2008 – As part of its e-commerce strategy delivery, RS Components ... implementation of SAP to support its e-centric strategy has enabled RS Components to ... months” says Scott Fawcett, head of e-commerce at Electrocomponents Plc ...
3.
Q&A: Jeff Molander on affiliate marketing, 28 May 2008
... behind a performance-based marketing strategy than 'I only pay when I receive ... s just not working as well as this strategy!" Don't hesitate to pass judgment ... This requires a team approach where e-commerce managers are not emotionally ... t working as well as my colleague's strategy... let's re-think and re-invest ...
4.
Five reasons why you need an SEO strategy, 1 June 2007
... you need an SEO strategy Reasons why you need an SEO strategy: 1. Search ... internet users search at least once a day. E-commerce is booming. 2. Brand ...
5.
Five reasons why you need a paid search strategy, 2 May 2007
... reasons why you need a paid search strategy Here are five reasons why ... your website should have a paid search strategy... 1. Paid search can drive ... customers? More leads? More sales? E-commerce is booming and it is driven ...
6.
Faber and Faber launch dynamic new platform created and built by Lateral, 25 June 2008
... website, which includes fully integrated e-commerce, represents a complete re ... web presence, and places its digital strategy at the heart of all of its ... Lateral proposed the whole presence and strategy behind the site be changed ... for use both on and off line. The e-commerce facility is fully integrated ...
7.
Q&A: Omniture's Neil Weston on the Google threat, 11 December 2007
... in our three-part, build-partner-buy strategy. There were some customers ... to complement our site optimisation strategy. We acquired multivariate testing ... You mentioned your build-partner-buy-strategy earlier. How much building ... and Europe? It’s not a specific strategy of the company to do R&D in ...
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Keep 'em shopping, Internet Marketing Forum, stephfox, 26 Jun 08
... your analytics, testing and creative strategy, if you're looking for some ...
2.
Advice on setting up an online division, Internet Marketing Forum, DaveChaffey, 9 Jun 08
... to the E-consultancy ( Managing an E-commerce team report, I have interviewed ... managers who can advise brands on digital strategy (rather than just the individual ...
3.
Web developer recommendation, Internet Marketing Forum, TheOman, 30 Dec 06
... develped a long term start-up business strategy based around a social networking ...
4.
Are we heading for a backward step in E-commerce?, Internet Marketing Forum, Colin Cooper, 26 Apr 06
... Are we heading for a backward step in E-commerce? Are we heading for a backward ... Are we heading for a backward step in E-commerce? One of the themes of the ... Pilot Software: Aligning Execution with Strategy Tel: +44 (0)870 166 2435 ...
7.
Recruiting Website Manager, Internet Marketing Forum, Georubi, 22 Apr 07
... responsible for delivering my e-commerce strategy throughout our Group ...
1.
Xanthos, Ely, South East
Areas of Expertise: Web Design, Web Development, Search Engine Optimisation, Pay Per Click Advertising, Email Marketing, E-Commerce, Content Management.....
Clients: Clearview Traffic Group, C4 Carbides, Europa Bioproducts, ISC Medical
2.
Tangent Labs, 32-42 East Road, London
Areas of Expertise: Full Service Digital Marketing. Includes website and e-commerce development bridged with email and SMS campaigns. Bespoke software application including in house developments for internal Marketing tools......
Clients: The Labour Party, SAP, Borders, Harper Collins
3.
digimedia, Leeds, North East
... plastic surgery group) 0113 273 3303 Web strategy. What is it? Good question ... are here to help you devise your web strategy - whatever your business. We ... purpose of it, and then we devise a strategy from there. That could ... from it and devised successful web strategy for businesses in many different ...
4.
iknowthe.net, Oxfordshire, South East
Areas of Expertise: Ecommerce Consulting, Online Marketing Strategy, Web Statistics Analysis, Search Engine Optimisation......
Clients: Mostly under NDA but range from Bluechip Multinational to local startup.
5.
Budcus, Hoxton Square, London
Areas of Expertise: Web design and build: web strategy, web design, e-commerce, content management systems, video, email marketing, search engine marketing, usability, accessibility, web standards, search engine optimisation.....
Clients: Dove, Horlicks, Mazda, National Autistic Society
6.
e-co consulting, Surrey, South East
... combine the research with our European e-Commerce and e-Business (“e-ComBiz ... awareness creation - tactis development - strategy conceptions - business expansion ... consulting filters the e-Business and e-Commerce noise to help clients make ... 2AY consultancy, benchmarking, entry strategy, market evaluation, studies ...
7.
Web Liquid Group, 50 Buttesland Street, London
Areas of Expertise: Online Advertising, strategic planning, communications planning, Media planning and buying, direct response & brand marketing, sponsorships, PPC strategy, creative concepts, banners & rich media production, E-Commerce, online marketing consulting, em.....
Clients: OpenSkies, Hilton Hotels, Avis Rent a Car, XL.com
1.
Managing Digital Teams - Afternoon - London, 16 Jul 2008
Description: Where is your organisation in terms of capability maturity?
• Why is knowing where you are critical?
• How can you plot where you are and where you are heading?
What functions does a digital tea.....
2.
Managing Digital Teams - Afternoon - London, 14 Oct 2008
Description: Where is your organisation in terms of capability maturity?
• Why is knowing where you are critical?
• How can you plot where you are and where you are heading?
What functions does a digital tea.....
3.
Fast Track Digital Marketing - London, 5 Aug 2008 - 6 Aug 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
4.
Fast Track Digital Marketing - London, 21 Oct 2008 - 22 Oct 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5.
Fast Track Digital Marketing - London, 23 Sep 2008 - 24 Sep 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
1.
VC
Description: Short for "Venture Capitalist"......
2.
B2C
Description: Acronym for Business To Customer. This is e-commerce as most people think of it, where businesses sell products directly to consumers......
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