Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include broadband penetration, online customer service, user ratings and and social networks. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce .....

Organisation: E-consultancy, Price: Free
Description: This is a summary of the discussion at E-consultancy’s February 2006 roundtable about Web Analytics (free access). Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conversion rate optimisation, customer-centred analytics, integrating web statistics with CRM data, and ownership of web analytics within the business. Attendees to this roundtable included experts and practitioners from the following companies: Aboavista / Conversion Chronicles, RedEye, Alliance & Leicester, Royal Bank of Scotland, Applied Insights, Syzygy, BT, Target Marketing / Web Analytics Association, Chartered Institute of Personnel & Development (CIPD), Touch Clarity, esure, Wanadoo, Issel / Pilot Hitlist, WebTrends......

Organisation: E-consultancy, Price: Free to subscribers
Description: The internet is a perfect medium for fundraising: a real no-brainer. When it comes to charity marketing, online is an efficient way of reaching the masses. The trouble is, most charities aren't fully optimising their web potential, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here. This Charity Website Benchmarks report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as Usability, Accessibility, Communication, Transparency, Responsiveness and Integration. We selected these criteria (and all the sub-criteria for each category) on the basis of their applicability to charity websites, and on their added value in terms of p.....

Areas of Expertise: ISSEL are Pilot Software's Master Distributors in Europe and Africa for their Performance Management, Web Analytics and OLAP products and are ABCE Associates. Using these enabling technologies for data gathering and analysis, Pilot helps organisa.....
Clients: Informa Group, Bridgnorth District Council, Cheapflights, Gold Medal Travel