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Research

 
1. Web Analytics Buyer's Guide 2006, 22 Aug 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report. The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK. There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more. Headline trends within this market include: • Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....
2. Web Analytics - Roundtable Briefing, February 2006, 28 Feb 2006
Organisation: E-consultancy, Price: Free
Description: This is a summary of the discussion at E-consultancy’s February 2006 roundtable about Web Analytics (free access). Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conversion rate optimisation, customer-centred analytics, integrating web statistics with CRM data, and ownership of web analytics within the business. Attendees to this roundtable included experts and practitioners from the following companies: Aboavista / Conversion Chronicles, RedEye, Alliance & Leicester, Royal Bank of Scotland, Applied Insights, Syzygy, BT, Target Marketing / Web Analytics Association, Chartered Institute of Personnel & Development (CIPD), Touch Clarity, esure, Wanadoo, Issel / Pilot Hitlist, WebTrends......
3. Web Analytics: A Beginner's Guide, 26 Mar 2008
Organisation: E-consultancy, Price: Free
... Web Analytics: A Beginner's Guide E-consultancy E-consultancy Web Analytics ... consultancy Web Analytics: A Beginner's Guide 0kb 2008 analytics, beginner ... analytics, beginner, guide, tips , General, Web Measurement and Analytics ...
4. Measurement, Analytics and Optimisation Briefing - March 2008, 4 Mar 2008
Organisation: E-consultancy, Price: Measurement, Analytics and Optimisation Briefing
... Measurement, Analytics and Optimisation Briefing - March 2008 E-consultancy ... consultancy roundtable on Measurement, Analytics and Optimisation (registration ... WebTrends. 0kb Microsoft Word 2008 Web, Analytics, Optimisation, Optimization ... measurement. , General, Strategy and Planning, Web Measurement and Analytics ...
5. Why Not Google Web Analytics?, 2007
Organisation: WebTraffIQ, Price: Free
... Why Not Google Web Analytics? WebTraffIQ Marcos Richardson This WebTraffIQ ... they prefer not to use Google's free analytics tool. The six key reasons ... would ‘Not ‘adopt Google Analytics as their core Web Analytics solution are ... Webtraffiq, Google, analytics , General, Web Measurement and Analytics ...
6. CRM Trends, Part 2: Marketing, Service and Analytics
Organisation: Oracle Corporation, Price: Free
... Trends, Part 2: Marketing, Service and Analytics Oracle Corporation This ... importance of CRM marketing, service and analytics in maintaining customer relationships ... specifically highlights how utilizing analytics assist in overcoming current ... Trends, Part 2: Marketing, Service and Analytics</b> </a>now. 0kb PDF ...
7. Using Predictive Analytics to Uncover Root Causes and Solve Problems Vs. Treat Symptoms
Organisation: Customer Chemistry, a DHSoft Company, Price: Free
... Using Predictive Analytics to Uncover Root Causes and Solve Problems Vs ... their customers&#39; issues. Predictive analytics can be utilized to uncover ... learn how companies can use predictive analytics treatment and prevention approaches ... </p> Download <a href=" Predictive Analytics to Uncover Root Causes and ...
8. Workforce Analytics &#45; Business Intelligence Meets Human Capital Management
Organisation: Taleo, Price: Free
... Workforce Analytics &#45; Business Intelligence Meets Human Capital Management ... Capital Management Taleo Workforce analytics is not a new concept. The ... struggle with the concept of workforce analytics&#44; there is no doubt that ... Best&#45;in&#45;Class use of workforce analytics. 0kb PDF Octo ...
9. Search for Insight through Business Intelligence (BI) and Analytics
Organisation: TIBCO Spotfire Division, Price: Free
... through Business Intelligence (BI) and Analytics TIBCO Spotfire Division ... elements of business intelligence (BI) and analytics tools. Reduce the dependence ... skills and open up the world of business analytics to effectively equip anyone ... in the enterprise to develop and use analytics to achieve their business ...

News

 
1. Eric T. Peterson on Web Analytics Wednesdays and the latest trends, 14 March 2008
... Eric T. Peterson on Web Analytics Wednesdays and the latest trends -- ... Can you tell us a bit about Web Analytics Wednesdays and why you started ... Board of Directors) and I started Web Analytics Wednesdays back in 2005 when ... profound need for some place for web analytics professionals to meet face ...
2. WAA president Richard Foley on the skills shortage, 27 February 2008
... surprising that companies aren’t using the analytics they have. One third of ... will be “business decisions driven by analytics”. Web data is still a significant ... companies reportedly looking to ramp up analytics training, do you see that ... analytics staff? Get your web analytics group to be active in the web ...
3. Q&A: Brian Clifton on Google and web analytics, 12 May 2008
... A: Brian Clifton on Google and web analytics ------------------------ ... you happy with the progress Google Analytics has made? Like any practitioner ... ------ How do you think the web analytics industry has evolved during ... your three years at Google? Web Analytics is a completely different ...
4. Web analytics “failing to drive business decision-making”, 16 May 2008
... Web analytics “failing to drive business decision-making” London, 16 May ... coherent strategy which ties in web analytics data with business objectives ... also under-investing in internal web analytics staff, according to the Online ... consultancy this week in association with analytics consultancy Lynchpin. The ...
5. Analytics still widely misunderstood - report, 8 June 2007
... Analytics still widely misunderstood - report Web measurement guru ( ... ( Eric T. Peterson and the ( Web Analytics Association (WAA), who released ... process-oriented approach towards web analytics, but, in my experience, process ... recurring return on investment from web analytics technology and staff." ...
6. INTERVIEW: Eric T. Peterson on Web Analytics 2.0, 27 November 2007
... INTERVIEW: Eric T. Peterson on Web Analytics 2.0 -------------------- ... sum up what you mean by Analytics 2.0? Sure. Web Analytics 2.0 is a reflection ... the website and visitor. So Web Analytics 2.0 strives to address the ... life example of how this wider view of Analytics is helping e-commerce companies ...
7. Google Analytics now offers immediate access for all, 16 August 2006
... Google Analytics now offers immediate access for all As a freebie, the ... that perhaps don’t understand why web analytics is so important to their business ... pay for these tools. When Google Analytics launched in November 2005 ... look for the ‘Analytics’ tab to set this up. Google Analytics is however ...

Forum

 
1. Google Analytics vs Standard Analytics, Internet Marketing Forum, danielb, 17 Mar 08
... Google Analytics vs Standard Analytics Google Analytics vs Standard Analytics ... are you? what are your 'standard analytics packages'? Here are a few ... the visitors' computer, your internal analytics may not - some visitors ... not - some visitors block google analytics Does that help at all? ...
2. Google Analytics vs Standard Analytics, Internet Marketing Forum, Rob73, 14 Mar 08
... Standard Analytics Google Analytics vs Standard Analytics Has any one else had ... track certain web files through Google Analytics. We've had specific problems ... always compare these using our standards analytics packages and find a massive ...
3. Stats software - recommendations please, Internet Marketing Forum, Karl_Smith, 15 Jan 08
... Nedstats. I would avoid Google Analytics unless you have an adwords ... only use it for that. When you say Analytics what do you want it to tell ... has become that marketing analytics and web analytics have become mixed ... become mixed together. Marketing analytics - If you’re tracking emails ...
4. Google Analytics Freelancer, Internet Marketing Forum, Anthonys, 29 Apr 08
... Google Analytics Freelancer Google Analytics Freelancer Hi Garry, I ... Hi Garry, I'm a NW London, based Analytics consultant specialising in ... banks to configure and interpret their Analytics software to improved their ... details can be found here: Anthony Sharot Web Analytics Consultant ...
5. RE: Google Analytics first impressions, Internet Marketing Forum, GA-Experts, 17 Jun 06
... RE: Google Analytics first impressions RE: Google Analytics first impressions ... 2: "And Google don't support their analytics tool." as the fact is Google ... languages - that's pretty unique for a analytics vendor! If the client does ... global network of Google Authorised Analytics Consultants (GAAC). For full ...
6. Which web analytics would you recommend - other than Double-Click!, Internet Marketing Forum, JulianBaring1, 24 Apr 08
... Which web analytics would you recommend - other than Double-Click! Which ... other than Double-Click! Which web analytics would you recommend - other ... offers ad-serving as well as website analytics, so we can help on both fronts ... and integrating this with our website analytics suite, so you have a comprehensive ...
7. Which web analytics would you recommend - other than Double-Click!, Internet Marketing Forum, SarahJeffrey, 23 Apr 08
... Which web analytics would you recommend - other than Double-Click! Which ... other than Double-Click! Which web analytics would you recommend - other ... what i really meant, rather than web analytics, was ad serving and tracking ... you looked at the e-consultancy web analytics buyers guide which is available ...

Supplier Directory

 
1. STAR Digital, Northampton, Midlands
Areas of Expertise: Best Practice Digital Marketing Consultancy, Web Analytics, e-Brochures, Email marketing, E-Commerce, Online Public Relations, Online Surveys, SEO & PPC Campaign Management.....
Clients: SilverCross, Gartner, Parcelforce, Fellows & Sons
2. Visual Sciences, London
Areas of Expertise: Real-time customer intelligence solutions and enterprise web analytics solutions. Real-time analytics applications for Web sites, contact (call)centers, retail points-of-sale, messaging systems and the intelligence community......
3. SCL Analytics, West Sussex, South East
Areas of Expertise: Web Measurement and Web Analytics, Web Analytics Consultancy, Web Analytics Training, Web Testing, Web Monitoring.....
Clients: 2nd Byte, AIRMILES, Blackwell Publishing, DLA Piper
4. Web Liquid Group, 50 Buttesland Street, London
Areas of Expertise: Online Advertising, strategic planning, communications planning, Media planning and buying, direct response & brand marketing, sponsorships, PPC strategy, creative concepts, banners & rich media production, E-Commerce, online marketing consulting, em.....
Clients: Hilton Hotels, Avis Rent a Car, XL.com, Ramada Jarvis Hotels
5. Scientific Computers, West Sussex, South East
Areas of Expertise: Web Measurement and Web Analytics, Web Analytics Consultancy, Web Analytics Training, Web Testing, Web Monitoring.....
Clients: 2nd Byte, AIRMILES, Blackwell Publishing, DLA Piper
6. ClickTracks, Cambridge, North East
... ClickTracks is the maker of award-winning web analytics software. The ClickTracks ... MarketScope for Web Analytics. Web Analytics CB4 8RX Analytics, Statistics ... Statistics, Log, Analysis, Web , Web Measurement and Analytics ...
7. Atracks, Ringwood, South East
Areas of Expertise: Web Design, Search Engine Marketing, Analytics, Copywriting, Training.....
Clients: Not given.

Events

 
1. Web Measurement and Analytics - London Seminar, 23 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website, expertise in web analytic.....
2. Web Measurement and Analytics - London Seminar, 9 Dec 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website, expertise in web analytic.....
3. Web Measurement and Analytics - London Seminar, 23 Jul 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website, expertise in web analytic.....
4. Web Measurement and Analytics - Manchester Seminar, 25 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website, expertise in web analytic.....
5. Measurement, Analytics and Optimisation 2, 25 Sep 2008
Description: Overview: Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences, best practice and to network. Ti.....

Glossary

 
1. analytics
Description: The analysis of web server logs to identify trends and visitor behaviour. Analytics tools (such as ClickTracks, WebTrends and Google Analytics) can reveal which pages on a site are viewed most often,.....
2. impression
Description: A measure of the number of times an internet document (such as a web page or banner ad) is displayed......
3. page impression
Description: An alternative name for a page view......
4. access log
Description: A text file listing details of all the file requests made on a particular computer system (eg a web server). An access log can be analyzed to tell you: the number of visitors to a home page, where t.....
5. agent
Description: A software application that acts on behalf of the user in the user's absence. The most typical use of agents currently is to locate information on the web that the user is interested in, and return i.....
6. bullet
Description: A dot used to mark a single topic of discussion in a document. A list of topics indicated by bullets is called a Bullet list......
7. click stream
Description: The on-line trail you leave as you move around the web by "clicking" your mouse. User clickstreams are particularly useful sources of information for web advertisers and marketing researchers.....

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