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Research

 
1. Online Advertising Networks Buyer's Guide 2007, 5 Dec 2006
Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....

News

 
1. New Ad Serving Buyer's Guide published, 11 January 2008
... New Ad Serving Buyer's Guide published These, of course, include the ... WPP seek to strengthen their online advertising presence with a focus on ... Despite this consolidation, ad serving tools for both advertisers and publishers ... becoming more sophisticated. Basic ad serving solutions have increasingly ...
2. Supplier Showcases - Ad Serving Solutions (free event), 9 November 2005
... Supplier Showcases - Ad Serving Solutions (free event) If you're involved ... event) If you're involved in online advertising and want to hear about the ... developments in (###link###3###) online ad serving solutions, then come along ... for free) to our (###link###4###) Ad Serving Solutions - Supplier Showcase ...
3. Interview: OpenAds co-founder Scott Switzer, 3 July 2007
... funding round mean for the publishers and ad networks that use your platform? ... going forward we will be working with ad networks that want to reach publishers ... they would like to participate for ad networks’ programmes. ------- ... OpenAds was in a position to shrink the ad serving market. What does he mean ...
4. IAC Advertising Solutions Taps Atlas to Power Ad Serving Across IAC’s Network of Sites, 24 August 2007
... IAC Advertising Solutions Taps Atlas to Power Ad Serving Across IAC’s Network ... aQuantive, Inc. (NASDAQ: AQNT), and IAC Advertising Solutions, a wholly-owned ... agreement for Atlas to provide media ad serving technology for a number of ... leading platform, IAC Advertising Solutions can offer advertisers access to ...
5. TBG pioneers behavioural targeted ad serving for Ocean Finance, 23 January 2007
... TBG pioneers behavioural targeted ad serving for Ocean Finance Ocean Finance ... PositiveAdServer, a unique agency ad serving solution that improves banner ... is to make increased us of a new ad serving solution that can automatically ... creative will work best for each viewer, serving back the most relevant banner ...
6. Accipiter Offers Special Ad Serving Migration Package to Falk Customers, 28 March 2006
... Accipiter Offers Special Ad Serving Migration Package to Falk Customers ... Customers Accipiter Offers Special Ad Serving Migration Package to Falk ... Competitive Solution to Accipiter’s AdManager RALEIGH, NC and LONDON ... Accipiter Solutions, Inc., an online advertising technology innovator since ...
7. Openads nets more VC cash, to launch hosted service, 16 January 2008
... websites using its free sell-side ad serving software to manage and monitor ... Andrew Braccia of ( Accel Partners added:  “The rapid growth of the ... of the global online advertising market requires the adoption of next generation ... infrastructure and services for publishers and advertisers alike. "Openads’ open ...

Forum

 
1. Adserving Agency, Internet Marketing Forum, RajaTDDB, 18 Dec 06
... Adserving Agency Adserving Agency Dear Amit, I am Raja from "TribalDDBIndia ... company.We are the leading interactive Ad agency in India.We have people having ... experience across various industry leading ad servers such as Doubleclicks DFA ... Ramachandran Supervisor-Online Ad Serving Tribal DDB India A DDB ...
2. Adserving Agency, Internet Marketing Forum, LinusGregoriadis, 15 Dec 06
... Adserving Agency Adserving Agency Hi Amit, We (E-consultancy) had a ... showcase on Ad Serving recently featuring some different ad serving companies ... on the 'buy-side' (i.e. ad serving technology for advertisers rather than ... also got buyer's guides on Ad Serving and Online Ad Networks which could be ...
3. Adserving Agency, Internet Marketing Forum, amit_sharma, 2 Jan 07
... Adserving Agency Adserving Agency Hi Linus, Thanks for your feedback ... extremely simple -  We are looking to advertise our consumer products on some ... sites to get an adserver in place and then send across the “adtags” for the ... are looking for an extremely simple adserving solution. I have been in ...
4. RE: Publisher-side online Campaign and Site Revenue Optimization, Internet Marketing Forum, Ashley, 30 Nov 07
... could look through our "( Online Ad Serving Solutions - A Buyer's Guide ... - A Buyer's Guide" which contains ad serving solutions that focus on optimising ... publishers (including DoubleClick, Adtech, Accipiter (now bought)....) ... Accipiter (now bought)....) as opposed to advertisers. Equally there are the ...
5. Will Google acquire Experian?, Internet Marketing Forum, AndyBlack, 1 Jun 07
... on the recent acquisitions in the ad serving market, with WPP buying 24 ... Microsoft buying aQuantive, AOL buying AdTech and Yahoo buying Right Media ... that targeted rich media and  display advertising is the way forward and that ... AOL and Yahoo the ability to place ads on sites other than its own, measure ...
6. Which web analytics would you recommend - other than Double-Click!, Internet Marketing Forum, TimDeeson, 24 Apr 08
... few years on the sites that we sell advertising on. It's an open source ... on. It's an open source, PHP based ad server. It supports some fairly sophisticated ... Their blurb is 'The free, open source ad server trusted by more than 30,000 ... around the world. OpenX is a powerful ad serving solution that puts control ...
7. Ad serving and Analytics Platform, Internet Marketing Forum, RajaTDDB, 13 Feb 07
... Ad serving and Analytics Platform Ad serving and Analytics Platform Are ... looking out someone to outsource your Ad serving and web analytics.My name ... will feed into separate ITT's for both Adserving and Web Analytics. I am ... identify and selecting ideally both an Ad Vendor and Online Analytics solution ...

Supplier Directory

 
1. Adprecision, Manchester, North West
Areas of Expertise: Ad-serving, contextual ad-serving, free-text search of classified ads for publishers. Pay per click advertising, automatic keyword creation, automatic creation of titles and descriptions for Google Adwords, Overture, and other search engines......
Clients: Austrian Airlines, Barratts Homes, T-online, The Daily Express
2. Red Eye International Ltd, London
Areas of Expertise: RedEye provide: Online tracking and web analytics, management information Data services such as segmentation and profiling, data capture and cleanse, data integration and sourcing 3rd party data Adserving Email and SMS marketing Search Engin.....
Clients: Asda, William Hill, Virgin Atlantic Airways, Houses of Parliament
3. Lemon Traffic, London
Areas of Expertise: Web analysis & reporting, ad-serving, campaign management & optimisation.....
Clients: Not given.
4. ValueClick Europe, Putney, London
Areas of Expertise: Performanced-based digital marketing solutions: affiliate marketing, display advertising, price comparison, search marketing, adserving, tracking and bid management......
Clients: eBay, Expedia, TUI, Thomas Cook
5. Real Media, London
... innovative online advertising, powered by the industry's most advanced technology ... represents premium quality sites and offers ad serving technology, providing a gateway ... providing a gateway for all online advertising opportunities. Online Media ... Network and Ad Serving Technology (Open AdStream) W1H 4HF advertising ...
6. Engine IAC, London
... a brand new way of outsorcing your ad operations. We're a small and totally ... streamlines the co-ordination of your online advertising campaigns. We integrate ... integrate seamlessly with your own ad-ops department, or replace it entirely ... experience. We also partner with many top ad-serving technologies and offer very ...
7. Acceleration, Covent Garden, London
... work with many leading marketers and advertising agencies around the world ... Email Marketing, Advertiser Ad Serving, Publisher Ad Serving, Site Analytics ...

Events

 
1. Ad creation and Serving Solutions, 10 Sep 2008
Description: Save time and effort when choosing your partners and suppliers to help you target your content and advertising better. Rather than researching all the providers yourself and having to organise ini.....
2. Online Media Planning and Buying - London Seminar, 5 Jun 2008
Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
3. Online Media Planning and Buying - London Seminar, 9 Sep 2008
Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
4. Online Media Planning and Buying - London Seminar, 12 Nov 2008
Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
5. Online Media Planning and Buying - Manchester Seminar, 11 Sep 2008
Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....

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