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Research

 
1. SEO Guide - On-page Optimization, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to helping you understand On-page Optimization, aka How To Boost Google Rankings By Writing Effective Web Pages. Your SEO strategy must incorporate On-page Optimization to achieve the best results, and also because formatting and labelling content areas is useful for your users. This 53-page report tackles the following areas: Keeping up-to-date with the latest developments in SEO SEO Success Factor 3: On-page optimization What is on-page optimization? Why is it important? Who should coordinate on-page optimization? Selecting keyphrases for optimization Occurrence of keyphrase in page body copy Keyword frequency, density and document length Keyphrase position on page .....
2. Online Advertising Networks Buyer's Guide 2007, 5 Dec 2006
Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....

News

 
1. Google rolls out new video ad formats, 29 May 2007
... Google rolls out new video ad formats The ( new formats are a banner-like ... and a 160-x600 "Wide Skyscraper", adding to the previous inventory of ... button that appears in a portion of the ad begins to show the animated Flash ... Publishers need to enable pictorial ads in their dashboard in order to display ...
2. MSN Video updates video ad formats, 28 September 2007
... MSN Video updates video ad formats Users of ( MSN Video will now see ... MSN Video will now see a pre-roll ad on the first video they watch, and ... watch, and will then be shown subsquent ads at intervals, regardless of how ... user's perspective, avoiding pre-roll ads for every clip you view may be a ...
3. Interview: Ministry of Sound's Jim Haysom, 16 August 2007
... ---------- What video ad formats have you adopted? ( Ministry of ... Ministry of Sound offers both pre-roll advertising opportunities on our video ... formats such as streaming MPUs and rich media ads - for example, expanded ... commercialise.  Video advertising is increasing, and we are in an advantageous position ...
4. Online advertisers! Stop shouting at me!, 12 March 2008
... Online advertisers! Stop shouting at me! We have previously praised the ... newspaper's website, and a video of a Ford ad starts to play. The onto Lloyd bloody ... impossible to turn off. This was the ad, for Channel 4's Cutting Edge programme ... to create and place these intrusive ad formats? To wind people up? And so ...
5. Ten digital trends to watch out for in 2008, 10 January 2008
... out for in 2008  1. Social networks advertising becomes scalable 2007 ... the year of the social network, but advertising was partly held back due ... set the standard for social network advertising and allow it to become scalable ... ( eMarketer, US social networking ad-spending next year is set to grow ...
6. DoubleClick acquires Klipmart to accelerate industry innovation in digital video and emerging ad formats, 29 June 2006
... innovation in digital video and emerging ad formats DoubleClick Inc., the premier ... Inc., the premier provider of digital advertising technology and services ... s largest provider of online video advertising and management solutions ... in digital video and emerging advertising formats. Klipmart brings ...
7. Yoav Arnstein talks about rich media advertising, 4 April 2006
... Yoav Arnstein talks about rich media advertising Yoav Arnstein was named ... were the main trends in online display advertising in 2005? A massive trend ... content. In fact, last year almost 40% of ads served across the globe through ... across the globe through the Eyeblaster ad-serving platforms contained video ...

Forum

 
1. Online Advertising: Factors that lead to a purchase, Internet Marketing Forum, berlinator, 7 Feb 06
... Online Advertising: Factors that lead to a purchase Online Advertising ... Factors that lead to a purchase Online Advertising: Factors that lead to a ... describe the main factors in online advertising, that lead to a purchase ... - ad design - ad size (formats) - advertisers reputation - ad ...
2. Online advertising gurus, Internet Marketing Forum, peterwilson, 25 Oct 06
... Online advertising gurus Online advertising gurus When I was sales director ... say how much they would generate in ad sales so they could 'mug' a VC.  ... and we are all a bit wiser now. Ad revenue is pretty much linked to ... through rates are important - what % of ads will be sold (forget 100% - all ...
3. Internet advertising is all about Targeting, Internet Marketing Forum, Nachiket, 26 Sep 05
... Internet advertising is all about Targeting Internet advertising is all ... emergence of Ad Network and Ad Server changed the whole game of advertising ... to last long. Also different advertising formats are palying major roles ... palying major roles in success of an advertising campaign.  BMW co-branded ...
4. RE: Adprecision launches new contextual ad serving system replacing Adsense - comments welcome, Internet Marketing Forum, Ashley, 13 Sep 06
... serving system replacing Adsense - comments welcome RE: Adprecision launches ... through the previous thread on this - ( Adsense Alternative? I'm not sure ... up to, but personally I think the ( Adify concept is very interesting. ... have a direct relationship with their advertisers and provides a self-service ...
5. Online Video ads, Internet Marketing Forum, matt, 5 Jun 07
... Online Video ads Online Video ads Hi Fabrice We unfortunately do not ... contacts at Media buying agencies, ad sales houses and relationships with ... relationships with the existing rich media ad serving companies whom between them ... media / video ads.  Normally we have found there is an additional media owner ...
6. RE: Adprecision launches new contextual ad serving system replacing Adsense - comments welcome, Internet Marketing Forum, RussFradin, 22 Sep 06
... serving system replacing Adsense - comments welcome RE: Adprecision launches ... content targeting.  Nothing helps match advertisements with content better than ... tools help sites place the best ads for their advertisers on any given site ... relationship. Russell Fradin COO Adify.com ( ) Skype: RussFradin ...
7. IAB online adspend figures 2005 - is the IAB guilty of spin?, Internet Marketing Forum, chrisl, 5 Oct 05
... IAB online adspend figures 2005 - is the IAB guilty of spin? IAB online ... the IAB guilty of spin? IAB online adspend figures 2005 - is the IAB guilty ... is the IAB guilty of spin? ( Online advertising is worth £1bn in 2005, according ... 1bn in 2005, according to the latest ad research issued by the IAB UK. Great ...

Supplier Directory

 
1. Adprecision, Manchester, North West
Areas of Expertise: Ad-serving, contextual ad-serving, free-text search of classified ads for publishers. Pay per click advertising, automatic keyword creation, automatic creation of titles and descriptions for Google Adwords, Overture, and other search engines......
Clients: Austrian Airlines, Barratts Homes, T-online, The Daily Express
2. Red Eye International Ltd, London
Areas of Expertise: RedEye provide: Online tracking and web analytics, management information Data services such as segmentation and profiling, data capture and cleanse, data integration and sourcing 3rd party data Adserving Email and SMS marketing Search Engin.....
Clients: Asda, William Hill, Virgin Atlantic Airways, Houses of Parliament
3. Apollo Media Consultants, London
... providing cost-effective solutions to advertisers and marketeers to maximise ... account management services, providing advertisers with a broad portfolio of ... with a broad portfolio of efficient ad formats stretching far beyond the ... text links, superstitials, rich media formats, targeted email components and ...
4. ad pepper media, London
Areas of Expertise: Online sales, service organization, lead generation, affiliate marketing and online advertising.....
Clients: Nokia, Siemens, Procter and Gamble, Volvo
5. Internet Advertising Bureau, London
Areas of Expertise: Online advertising.....
Clients: Not given.

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