Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....

Areas of Expertise: Ad-serving, contextual ad-serving, free-text search of classified ads for publishers. Pay per click advertising, automatic keyword creation, automatic creation of titles and descriptions for Google Adwords, Overture, and other search engines......
Clients: Austrian Airlines, Barratts Homes, T-online, The Daily Express

Areas of Expertise: RedEye provide: Online tracking and web analytics, management information Data services such as segmentation and profiling, data capture and cleanse, data integration and sourcing 3rd party data Adserving Email and SMS marketing Search Engin.....
Clients: Asda, William Hill, Virgin Atlantic Airways, Houses of Parliament