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If you can't find the internet statistics or online marketing research you're after, then please do let us know. If we can't help, we might know someone who can.
| Internet Statistics Compendium | |
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100+ pages of the very latest internet statistics and online marketing research. Great for presentations and proposals! Includes statistics on:
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| Innovation Report |
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Here at E-consultancy, we are often asked about what is original and pioneering in the world of e-commerce and online marketing. As a consequence of these frequent requests, we decided to produce a report which is dedicated to innovative marketing in the digital world. This report is a distillation of ideas and suggestions provided by digital marketing experts as well as innovative developments spotted by the E-consultancy content team. |
| Comparison Shopping Engines Survey Report 2008 |
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This DoubleClick-sponsored research is based on a survey of retailers and agencies carried out in August and September 2008, with the aim of understanding more about the use of comparison shopping engines. |
| Affiliate Marketing Survey Report 2008 |
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This research, produced by E-consultancy and sponsored by specialist affiliate marketing agency R.O.EYE, is based on a survey of more than 250 merchants and 150 agencies carried out in July 2008. The report, which compares many of the findings with similar research carried out in 2007, shows that Affiliate Marketing is still a very cost effective channel for merchants. |
| Agency Rate Card Survey 2008 | |
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The Digital Agency Rate Card Survey is based on a survey of more than 300 UK digital agencies carried out in 2008. The principal objective of this E-consultancy research is to show what UK digital agencies charge for different types of skills and levels of seniority, and to understand how and why rates may vary, for example by size of company. |
| Online Lead Generation (B2C) Report 2008 | |
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The Online Lead Generation Report 2008, produced in association with lead generation specialist Clash-Media, is based on a survey of 600 digital marketers carried out in May 2008. The 44-page report follows a similar, survey-based study carried out in 2007, enabling useful year-on-year comparisons about the role of online lead generation in the marketplace. |
| Online Measurement and Strategy Report 2008 | |
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The Online Measurement and Strategy Report 2008, produced in association with analytics consultancy Lynchpin, contains fascinating and previously unavailable information about the web analytics marketplace. The 44-page report is based on an online survey of more than 700 respondents carried out in March and April 2008. Those taking part in the survey included company (client-side), agency and vendor respondents. |
| UK Search Engine Marketing Report 2008 | |
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The UK Search Engine Marketing Report 2008, carried out in association with search agency Guava, contains a comprehensive analysis of the UK Search environment. The 55-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 1,000 respondents in February and March 2008. |
| Email Marketing Industry Census 2008 | |
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The second annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers. The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted and issues affecting the industry such as deliverability. |
| Vertical Search Report | |
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The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007. This research examines the current and potential role of vertical search, with a focus on industry-specific search engines and B2B websites. |
| Customer Engagement Report | |
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The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. This 57-page document also contains expert analysis and comment from various digital marketing and web analytics experts, including Jim Sterne, Avinash Kaushik and Dave Chaffey. |
| Travel Website Benchmarks 2007 | |
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This Travel Website Benchmarks report has been compiled to give those responsible for operating and building websites in the travel sector an insight into global best practice. The Customer Experience Benchmarks covered in this report include:
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| Social Commerce Report 2007 | |
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This report, sponsored by Bazaarvoice, is based on an online survey of more than 800 respondents carried out in June and July 2007. The report is recommended reading for marketers in companies which are selling online, whether retail, financial services, travel, publishing or another sector. |
| Usability and User Experience Report 2007 | |
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This 64-page report, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007. The document is a great resource for organisations who want to benchmark their approach to the user experience, or to learn more about the benefits of usability investment and problems encountered. |
| UK Search Engine Marketing Report 2007 | |
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The UK Search Engine Marketing Report 2007, carried out in association with search agency Neutralize (*\*), contains a comprehensive analysis of the UK Search environment. The 64-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 700 respondents in March 2007. |
| UK Affiliate Census Report | |
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This 50-page UK Affiliate Census Report, free to registered users, contains invaluable information for anyone connected with affiliate marketing, including affiliates themselves, networks, merchants and agencies. The document contains sections on the following topics:
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| Customer Engagement Survey | |
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This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience. The findings are divided into the following sections:
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| Rate Card Survey 2005 | |
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How much do UK digital agencies charge? Find out in this annual benchmarking report. Statistics included in this research survey:
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| Charity Website Benchmarks 2007 | |
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An update to our 2006 Charities Benchmark Report, this report examines and measures the websites of UK charities. The trouble is, most charities aren't fully optimising their web potential, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here. |
| Charity Website Benchmarks 2006 | |
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This Charity Website Benchmarks report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as Usability, Accessibility, Communication, Transparency, Responsiveness and Integration.
Well worth a read if you operate a website for a charity, or are part of an internet marketing team that is focused on driving fundraising activities online. It is also useful for any agencies or consultants working in the charities sector |
Looking for a supplier or partner? Need to understand the market better? Want to know how to choose and what to look for? Need statistics, research and profiles on relevant agencies, vendors or suppliers?
| Online Retail 2007: Checkout Special | |
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This special report about the online retail checkout process takes a detailed look at how e-commerce sites can reduce abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco). Problems with the checkout process remain the biggest single source of revenue loss for most e-commerce businesses. |
| Web Design Best Practice Guide | |
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Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to do an effective job. At more than 350 pages in length we believe this one of the most comprehensive reports of its kind available, and should provide you with a steer on all the key aspects of website design. |
| Paid Search Marketing (PPC) - Best Practice Guide | |
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Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment. Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketing teams, agencies, paid search consultants and strategists. |
| Search Engine Optimization (SEO) - Best Practice Guide | |
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Our SEO Best Practice Guide is THE definitive guide to increasing your site traffic through search engine optimization. Learn the best practice techniques to improve your approaches for page inclusion, keyphrase analysis and strategy, on-page optimization, building quality external links and improving internal link structures. This in-depth, but accessible report gives you:
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| Managing Digital Channels - Best Practice Guide | |
| This report, which is based on a survey of more than 100 senior digital marketers, is a follow-up to the Managing an E-commerce Team report we published in 2005. As with our 2005 report, the lead author of this guide is Dr Dave Chaffey, a specialist internet marketing trainer and consultant who has worked with a range of well-known organisations including BP, HSBC and Siebel Systems. | |
| Web Project Management: Best Practice Guidelines | |
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Our Web Project Management guide is a great tool for learning the best practices behind successful web projects. We surveyed over 600 web project managers to glean their best practice advice for managing web projects. Our guide packages their most valuable tips and tricks for staying on time, on budget and maintaining quality standards. |
| Winning New Work: A Business Development Guide for UK Digital Agencies and Consultants | |
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A 65 page guide for UK digital agencies and consultants on how to win more work through effective business development. Key sections are:
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| Online Retail User Experience Benchmarks | |
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This 63-page guide focuses on 15 of the most popular retail sites in the UK and compares them, side by side, against a variety of metrics, to benchmark best practice. Top online shopping websites featured include Amazon, Argos, Tesco, Figleaves, johnlewis.com, Carphone Warehouse, Dialaphone, O2 and dabs. This pioneering study on the user experience of retail sites is invaluable for any company processing sales online. It will demonstrate beyond doubt that improvements to Search, Promotion and Support will lead to increased sales and happier users. Find out how! |
The Beginner's Guides are the first step toward becoming a digital marketing guru in various online marketing disciplines. We cover the basics - what it is, how it works, why it matters, what kind of results can be expected, where to start and more. We provide further reading lists as well, to get up to speed with more advanced marketing best practice.
Roundtables are chaired and facilitated by E-consultancy. We only have 12-15 people and there are no journalists, no audience, no sponsors or advertisers, no presentations - just our Corporate Members sharing knowledge.
Roundtable Briefings provide topic summaries of problem areas, best practice advice and strategies. Free to registered users of E-consultancy.
| Online Marketing Masterclasses 2007 - Presentations | |
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Presentations from the 5th annual Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. This event took place on 21 November, 2007. There were presentations from the following: ACQUIRE
CONVERT
RETAIN & GROW
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| What's New in Online Marketing 2007 - Presentations | |
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What's New is our annual event covering the newest and hottest industry topics. On 27th June 2007 we discussed: Social Media / Network Marketing; Atomisation, Distribution, Re-configuration; Desktop Marketing. With presentations from the following speakers:
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| Online Marketing Masterclasses 2006 - Presentations | |
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On 22nd November 2006 E-consultancy ran a 1 day event: Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. There were presentations from the following:
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| What's New in Online Marketing 2006 - Presentations | |
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Each year, E-consultancy holds a 1 day event titled "What's New in Online Marketing" to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing. 2006 covered the buzz around Web 2.0, as well as developments in Search Marketing and Online PR. Presentations from the experts:
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| Online Marketing Masterclasses 2005 - Presentations | |
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On 16th November 2005 E-consultancy ran a 1 day event: Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. Presentations from the following industry experts:
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| What's New in Online Marketing 2005 - Presentations | |
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On 23 June 2005, E-consultancy ran a 1 day event on marketing hot topics for the year. Download presentations from industry experts:
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| Online Marketing Masterclasses 2004 - Presentations | |
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On 24th November 2004 E-consultancy ran a 1 day event: Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online. There were presentations from the following:
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Our growing library of E-commerce Design Patterns, based on analyses of over 30 top retail sites. Patterns include:
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In this release we have 9 template bundles and 40 separate template files for web project management:
There's a free guide which you can download to find out more about exactly what is included and how everything fits together. |
Over 10,000 white papers, case studies, research and reports reviewed. An invaluable source of internet statistics and online marketing research.
1000+ internet and online marketing terms explained.
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