Web Analytics - A Buyer's Guide 2005
Editor's Note: The
Web Analytics Buyer's Guide 2006 is now available.
'Web Analytics - A Buyer's Guide 2005' provides marketers with all they need to weigh up an investment in best-in-breed web measurement, which is one of the building blocks for any online business.
At 208-pages long it includes 20 vendor profiles from suppliers that E-consultancy believes are among the best in the UK, as well as SWOT analysis for the sector, market research and growth forecasts, trends and issues and tips on best practice email marketing.
A vendor matrix is also included, so you can quickly identify companies that offer the services you need.
The web analytics matrix / checklist uses the following criteria: ASP, In-house Solution, Training, Consulting, ABCe Audits, Email (tracking and reporting), SEM (tracking and reporting), Ad Servers (tracking and reporting), 3G / Mobile (tracking and reporting), Rich Media Sites (tracking and reporting), Page Tagging, Log File Analysis, Network-level Packet Sniffing, Web Server API / Plug In.
The 20 web analytics suppliers profiled are:
- - Clickstream
- - ClickTracks
- - Coremetrics
- - eVisit Analyst
- - IndexTools
- - Intellitracker
- - Nedstat
- - Nielsen//NetRatings
- - Omniture
- - Pilot Software
- - RedEye
- - SageMetrics
- - SAS
- - Site Intelligence
- - Speed-trap
- - Urchin
- - WebAbacus
- - WebSideStory
- - WebtraffIQ
- - WebTrends
If you need to research and compare measurement software then this guide will help you quickly find the right partner for your business. It costs £79 or is free to subscribers.
*A 20-page sample is available below for non-subscribers. Check it out! Remember that £99 buys you individual access to *all* of our reports.
Snippet:
Jim Sterne, Producer of the Emetrics Summit and President of the Web Analytics Association, said that growth was strongest among blue chips and large e-commerce companies, as well as the more enlightened SMEs who rely on the internet as their main source of revenue.
He said: “Larger firms are recognizing that the investment they made in creating - and then re-designing - their websites requires a means of measuring the return on that investment. They are looking at the Web as another communication medium that can raise revenue, lower costs and increase customer satisfaction. Therefore, it's worth paying attention to how well it accomplishes those things.”
Download
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "Web Analytics - A Buyer's Guide 2005 - FREE SAMPLE" (468 kb .doc) » 
Download "Web Analytics - A Buyer's Guide 2005 - FULL REPORT" (3.8 mb .doc) »
