Web Analytics: A Beginner's Guide

About this Guide

This guide aims to be the first step in a journey that will see you become a fully-fledged expert in web analytics – one of the central tools companies need to become successful online.

You can use the guide to discover what web analytics is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in it can be a very smart move. But view it as a jumping-off point. Other reports we have published go into much more detail about all these things.

Contents

• What is this report and who is it for?
• What is web analytics?
• The basics – how does web analytics work?
• Why does web analytics matter?
• Why should I bother with web analytics?
• What kind of results can I expect from web analytics?
• Who manages web analytics?
• Where do I start with web analytics?
• Further reading

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Web Analytics Beginner's Guide (Word)" (146.9 kb .doc) »

 Download "Web Analytics Beginner's Guide (PDF)" (277.7 kb .pdf) »