Landing Pages and Conversion Efficiency

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Search Engine Optimization (SEO) - Best Practice Guide 2007 » This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency. Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search.....

This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?

Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout.

We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts.

Here’s what’s contained within this guide:
What is conversion efficiency? Why does it matter?
What is a landing page?
Defining landing page objectives
Measuring landing page effectiveness
The zero defect approach to improving landing pages
Different types of landing page
Different referrer types
12 Landing page success factors
Guideline ONE: Deliver RELEVANCE
Guideline TWO: INTEGRATE with referral source(s)
Guideline THREE: Provide sufficient DETAIL to support the response decision
Guideline FOUR: Start the user on their journey
Guideline FIVE: Use the right PAGE LENGTH
Guideline SIX: Use meaningful graphics
Guideline SEVEN: Remove menu options
Guideline EIGHT: Consider using a ‘flowable’ or liquid layout design
Guideline NINE: Remember search marketing
Guideline TEN: Remember the non-responders
Guideline ELEVEN: “TIMITI”
Guideline TWELVE: Consider landing page longevity

Download it now, or, see our full Search Engine Optimization (SEO) – Best Practice Guide for this guide (contained within) and other comprehensive information on search marketing.

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