SEM: SEO Request for Proposal (RFP)
About this RFP Template
If you're considering working with a
search engine optimisation (SEO) agency, our
Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Authored by an expert in the field of natural search, this template will help you
construct a comprehensive statement of your company's needs.

Contents
This 9-page request for proposal template contains:
- Background
- Business Measurements
- Success Measures
- Websites in scope
- Technologies and Operations
- Search experience and insights
- Timescale
- Budgets
- Your Proposal
- Approach
- Work to be undertaken / Deliverables
- Other requirements of your proposal
- Selection Criteria
Download the (free) Sample RFP for the full Table of Contents.

Who this Template is For
Our RFPs are for any marketer needing the services of a third party vendor or agency.

Level of Expertise
This template is designed for all levels. For further information on the topic, see our Related Resources.

Related Resources
Is your boss unconvinced? Get the
Business Case for Search Engine Optimisation.
Need a shortlist? Check out our
Search Engine Marketing Buyer's Guide for supplier profiles, market trends and more.
Download
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "SAMPLE: Search Engine Optimisation RFP" (77.3 kb .doc) »

Download "Search Engine Optimisation RFP" (95.2 kb .doc) »