SEM: PPC Advertising Request for Proposal (RFP)
About this RFP Template
If you're considering working with a
paid search marketing agency, our
Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Authored by an expert in the field of PPC marketing, this template will help you
construct a comprehensive statement of your company's needs.
Contents
This 28-page request for proposal template contains:
- RFP structure
- Introduction
- About our business
- Our requirements
- Proposed approach
- Working together
- Credentials
- Compliance
- Costs
- Exhibit 1 – Company Backgrounder
- Exhibit 2 – Metrics to supply
- Appendix 1: RFI, RFP, RFQ, ITT
- Appendix 2 – full index
Download the (free) Sample RFP for the full Table of Contents.
Who this Template is For
Our RFPs are for any marketer needing the services of a third party vendor or agency.
Level of Expertise
This template is designed for all levels. For further information on the topic, see our Related Resources.
Related Resources
Is your boss unconvinced? Get the
Business Case for Paid Search Marketing (PPC).
Need a shortlist? Check out our
Search Engine Marketing Buyer's Guide for supplier profiles, market trends and more.
Download
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "SAMPLE: Paid Search Marketing RFP" (54.8 kb .doc) » 
Download "Paid Search Marketing RFP" (131.6 kb .doc) »
