Search Engine Marketing Buyer's Guide 2006
[Editor's Note: the updated
2007 version of this Buyer's Guide is available.]
This report, which is an updated version of our
2005 Search Engine Marketing Buyers Guide, covers both search engine optimisation (
aka SEO, organic search, or natural search) and paid search (
aka PPC, paid listings, or pay-per-click).
It is primarily focused on
the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. The guide also provides detail on the
issues and trends, as well as strategic fuel to help you build a business case.
The report starts with a look at
trends in the marketplace, as well as our
analyst forecasts for SEO and PPC spending in 2006.
Trends within this market include:- Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realise the importance and value of organic listings.
- Marketers are becoming more savvy about Paid Search ROI.
- Search is increasingly being built into overall marketing plans as it becomes more strategic.
- There is increased awareness about the need for ethical SEO.
The 28 suppliers profiled are:
Ambergreen
Bigmouthmedia
ClickThrough Marketing
dgm
Diffiniti
DoubleClick
Efficient Frontier
Greenlight
i-level
Koded
Latitude
MediaCo
Netrank
Neutralize (*\*)
Optimize
Receptional
Search Marketing Agency
Site Visibility
Sitelynx
Spannerworks
Stickyeyes
Steak Media
Summit Media
Tamar
The Search Works
Unique Digital
Vertical Leap
Web Diversity
Valuation summary:- The UK Paid Search market will grow to £1.26 billion, a 67% increase on 2005 when Paid was worth £757m.
- Search Engine Optimisation will be worth
£147 million by the end of 2006, up 50% from £98 million in 2005, according to our forecasts.
There are
28 search agencies profiled within this guide, all of which we believe to be among the top specialists in the UK.
We recommend that you also read and digest our
Search Engine Optimzation - Best Practice Guide before engaging agencies. It contains an
RFP to assist with agency selection.
The agencies we have selected for inclusion
do not pay E-consultancy to be featured in this guide.
Subscribers can download it now. Non-subscribers can access it for £99, or
subscribe (from £149-£1975 per year) to access all of our content. If you are working in marketing it should make a lot of sense.
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