Phil Wilkinson, Genie Group, WNIOM Presentation

In this presentation, Phil Wilkinson talks about how to use feeds and RSS to acquire customers more effectively online.

In 1998, Phil started the UK's first comparison shopping business called "Shopgenie" which became the "Kelkoo" you see today. In April 2004 Kelkoo was sold to Yahoo and Phil dived back into the world of entrepreneurs and venture companies to bring new products into the marketplace. Phil is currently working on a number of different projects and is CEO of the Genie Group which provides shopping comparison guides and services across a number of verticals including: Broadband, Loans, DVDs, Poker and Credit Cards.

E-consultancy comment: "A very smart cookie. He did it with Kelkoo and you just know he's going to be doing big, important things with the other cutting-edge projects he's hatching. You don't get into shopping comparison (among other things) without knowing a thing or two about the commercial power of APIs, feeds and RSS."

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 Download "Phil Wilkinson on Feeds and RSS" (3.9 mb .ppt) »