Peter Ahl and James Saunders, Serenata Flowers, WNIOM Presentation

In this presentation Peter Ahl and James Saunders talk about how they have used AJAX on the Serenata Flowers web site to improve the customer experience and boast conversion rates. They also talk about the details of how they have overcome some of the challenges with AJAX e.g. how to keep the site accessible.

Peter is the founder of SerenataFlowers.com, the fastest growing online florist in the UK and the largest independent retailer of flowers, having grown its online trade by 20% per month since launching 2 years ago. Peter was formerly a trader with Goldman Sachs and Barclays and a Hedge Fund Manager. He was also an Investor and Director of EcoWin AB, a financial analytics and database company acquired by Reuters in October 2005.

E-consultancy comment: "What got Peter to leave the City and get into flowers online? Who knows, but we do know that he's one of the few people right now qualified to tell you exactly how well AJAX can work for you - the challenges, the change in conversion rates, the ROI. "

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