Persuasion Marketing Briefing - November 2007

This is a free 9-page briefing based on E-consultancy's 2007 roundtable about Persuasion Marketing (registration required).

The document contains the following:

-) A write-up of the key points emerging from the discussion
-) Useful resources and white papers

Topics discussed included:

-) What is Persuasion Marketing?
-) Different personality profiles and needs
-) Who owns Persuasion Marketing?
-) Approaches and tools

Bazaarvoice, Bunnyfoot, Conchango, cScape, Dell, Legal and General, Lighthouse Experience Group, Lloyds TSB, Mars Drinks, Maxymiser, National Express, Nedstat, Neo@Ogilvy, Omniture (Touch Clarity), Signet and Sinclair Experience.

Topic Relevant Keywords

Persuasion, marketing, motivation, customer, engagement, credibility, user, experience

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The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Persuasion Marketing Roundtable Briefing 2007" (174.1 kb .doc) »